Juliano Martins Ramalho Marques, Jefferson Lopes La Falce, Fernanda Machado Fonseca Ramalho Marques, Cristiana Fernandes De Muylder and Jersone Tasso Moreira Silva
This paper aims to analyse the relationship between the organizational commitment, the knowledge transfer and the knowledge management maturity at a Brazilian public university…
Abstract
Purpose
This paper aims to analyse the relationship between the organizational commitment, the knowledge transfer and the knowledge management maturity at a Brazilian public university. As indicated in the literature, the organizational commitment and the influence on knowledge management in the public sector, especially in developing countries, configures an important gap to be filled (Razzaq et al., 2018).
Design/methodology/approach
The research has a descriptive and quantitative nature, and to run the analysis, an exploratory factorial analysis was conducted and after that a structural equations modelling was carried out.
Findings
The results indicated a significant relationship between the organizational commitment to the knowledge transfer and, consequently, to the knowledge management maturity.
Originality/value
In the first place, the model including all dimensions of commitment: affective, calculative and normative with knowledge transfer and knowledge maturity was not tested before. Second, data on the public sector in developing countries are still rare and studies in this field encouraged (Razzaq et al., 2018). In this case, the present study contributes in this field, specifically in the education sector. Finally, understanding the individual commitment profile helps to understand the extent to which that person contributes both to the knowledge transfer, and therefore, in the same analogy, to the knowledge management maturity level.
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Angela França Versiani, Pollyanna de Souza Abade, Rodrigo Baroni de Carvalho and Cristiana Fernandes De Muÿlder
This paper discusses the effects of enabling conditions of project knowledge management in building volatile organizational memory. The theoretical rationale underlies a recursive…
Abstract
Purpose
This paper discusses the effects of enabling conditions of project knowledge management in building volatile organizational memory. The theoretical rationale underlies a recursive relationship among enabling conditions of project knowledge management, organizational learning and memory.
Design/methodology/approach
This research employs a qualitative descriptive single case study approach to examine a mobile application development project undertaken by a major software company in Brazil. The analysis focuses on the project execution using an abductive analytical framework. The study data were collected through in-depth interviews and company documents.
Findings
Based on the research findings, the factors that facilitate behavior and strategy in managing project knowledge pose a challenge when it comes to fostering organizational learning. While both these factors play a role in organizational learning, the exchange of information from previous experience could be strengthened, and the feedback from the learning process could be improved. These shortcomings arise from emotional tensions that stem from power struggles within knowledge hierarchies.
Practical implications
Based on the research, it is recommended that project-structured organizations should prioritize an individual’s professional experience to promote organizational learning. Organizations with well-defined connections between their projects and strategies can better establish interconnections among knowledge creation, sharing and coding.
Originality/value
The primary contribution is to provide a comprehensive view that incorporates the conditions required to manage project knowledge, organizational learning and memory. The findings lead to four propositions that relate to volatile memory, intuitive knowledge, learning and knowledge encoding.
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Otto Herman Pedreira Goecking, Cristiana Fernandes De Muylder, Henrique Cordeiro Martins and João Luiz da Matta Felisberto
The main goal of this paper is to systematically evaluate the bibliographic production on neuromarketing from 1945 to 2018, with an emphasis on consumer behavior, to identify…
Abstract
Purpose
The main goal of this paper is to systematically evaluate the bibliographic production on neuromarketing from 1945 to 2018, with an emphasis on consumer behavior, to identify possible convergence of interests among health and marketing fields.
Design/methodology/approach
This article was based on a systematic literature review (SLR) with the intention of investigating research related to neuromarketing by means of network analysis of citations.
Findings
The research reveals that there are formed networks in the health and management areas, but they are insufficient to enhance the neuromarketing results. Ethics has been mentioned in some studies, but the maps do not suggest that it is a developing field. Similar results can be seen within the sales area that can be capitalized on by research of gains related to consumer behavior.
Research limitations/implications
One limitation of this study was the use of only one database (Web of Science®) that published several works from 1945 to the present time, but certainly has not exhausted the possibilities of research in the area.
Originality/value
This article helped to highlight the importance of ethics in clinical and business processes using neuroimaging, which could be an easy way to understand the behavioral and physiological mechanisms.
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Fernanda Machado Fonseca Ramalho Marques, Jefferson Lopes La Falce, Juliano Martins Ramalho Marques and Cristiana Fernandes De Muylder
This study aims to examine the relationships among organizational stress, disengagement from knowledge sharing and knowledge management maturity in a public institution of higher…
Abstract
Purpose
This study aims to examine the relationships among organizational stress, disengagement from knowledge sharing and knowledge management maturity in a public institution of higher education in Brazil.
Design/methodology/approach
Descriptive and quantitative means were used; in particular, a questionnaire developed by Batista (2012), the Instrument for Knowledge Management Assessment in the Brazilian Public Administration, a scale developed by Ford and Staples (2008) to measure the disengagement from knowledge sharing and the Occupational Stress Scale, developed by Paschoal and Tamayo (2004) were used to collect data. A multivariate analysis was performed, including the use of structural equation modeling to relate the constructs to each other.
Findings
A positive significance was found in the relationships between organizational stress and disengagement from knowledge sharing and between stress and maturity in knowledge management. This finding supports the suggestion of Ford et al. (2015) that health, a key indicator, is directly related to disengagement from knowledge sharing.
Research limitations/implications
This study adopted a cross-sectional design, so a longitudinal or experimental research may discover other insights.
Originality/value
These results will be interesting to managers because stress management initiatives can help guide or identify opportunities to improve maturity in knowledge management and knowledge sharing.
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Wendel Alex Castro Silva, Lucas Jose Ferreira, Vera L. Cançado and Cristiana Fernandes De Muylder
This study aims to examine the impact of investment in innovation, market structure and competitive position on the supermarket value chain in the USA.
Abstract
Purpose
This study aims to examine the impact of investment in innovation, market structure and competitive position on the supermarket value chain in the USA.
Design/methodology/approach
This paper used secondary data from Economatica® for the period 2010–2020, encompassing 83 firms within the US supermarket value chain, resulting in 913 observations for each model covariate. The data were analyzed through structural equation modeling, using the partial least squares (PLS) approach, using SMARTPLS® software.
Findings
The results indicate that both market structure and investment in innovation have a significant impact on a firm’s competitive position. Specifically, a more concentrated market structure is associated with a weaker competitive position, whereas higher levels of investment in innovation correspond to a stronger competitive position. However, no significant relationship was found between investment in innovation and market structure.
Research limitations/implications
This study is limited to the Economatica® database, from which this paper selected a sample of firms within the US supermarket value chain. This paper recommend future research to compare data from other countries or sectors. For the three-dimensional model, this paper used constructs with indicators of investment, performance and market concentration; however, this paper suggests incorporating additional variables to enhance the model’s robustness.
Practical implications
An analysis of market structure and its impact on competitive positioning offers valuable insights for managers regarding the strategic dimensions of the supermarket industry. Integrating the effects of investment in innovation into business strategies can enhance long-term economic benefits. Adopting a value chain perspective further facilitates the examination of market equilibrium and competitive positioning within the supermarket industry.
Social implications
The findings of this study can help prevent the adoption of misguided strategies that fail to foster business growth. By highlighting the significant impact of innovation on performance, while considering the competitive dynamics within the supermarket industry, the study provides a deeper understanding of the risks faced by various firms across the value chain and the dual nature of competition within the sector. Moreover, it reinforces the relevance of research on economic sustainability and supports the development of effective growth strategies for firms.
Originality/value
While most studies focus on hypotheses examining the relationships between innovation and competitive positioning or between innovation and market structure, this study introduces a three-dimensional model that uses structural equation modeling to test these interconnections simultaneously. Furthermore, it extends the analysis by incorporating the value chain as a central component, using a diverse sample of firms directly linked to the core operations of the supermarket industry.