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The purpose of this study is to examine whether consumers are able to critically evaluate promotional content presented by a podcast host with whom they have a parasocial relationship, and how this interaction impacts the listeners’ behavioral intentions toward the advertised brand.

Using a blended theoretical foundation of Persuasion Knowledge Model and Parasocial Interaction theory, this between subjects’ experimental study examined the effects of a traditional advertisement versus a host-read promotional message for the same brand in a highly rated podcast among listeners who reported varying levels of a parasocial relationship (PSR) with the host.

Results from a moderated mediation analysis suggest that a PSR with the podcast host decreased evaluative persuasion knowledge about the promotional message presented, which indirectly enhanced respondents’ intention to seek more information about the promoted brand.

This study extends the limited research examining the effects of promotional messaging delivered by podcast hosts with whom audiences have a PSR, and how this interaction impacts the listeners’ behavioral intentions. Theoretical contributions and practical implications for podcast marketers are also discussed.

Micronesia, a term that means “small islands,” refers to a region of Western Pacific islands scattered across an area of the Pacific Ocean larger than the continental United States (see figure 1). This vast area, located in the tropics almost entirely north of the Equator, covers more than 4,500,000 square miles of ocean and includes more than 2,100 palm tree‐studded islands, islets, and coral atolls. Yet its total land area is fewer than 1,200 square miles—only slightly larger than Rhode Island (see figure 2). Only about 125 of the islands are inhabited on a permanent basis, by some 350,000 people.

OUR readers do not need the reminder that 1952 is the 75th year of Library Association history. Some opportunity may be found at the Bournemouth Conference to celebrate this fact, in however modest a manner. The American Library Association, older by a year, celebrated its anniversary at Philadelphia last October, on which occasion Mr. F. G. B. Hutchings represented this country and spoke at a luncheon meeting to three hundred of the guests with acceptance. That celebration, however, appears to us to have been most significant for the comment on the Carnegie library gifts which was made by Mr. Ralph Munn, librarian of Pittsburgh Carnegie Library, in some ways the most spectacular one founded by the great Scot. Munn said:—

Through a case study of Pan American World Airways (Pan Am), this paper sets out to explore the roots of twentieth century globalization and the postcolonial nature of the trading relations involved.

Drawing on Foucault's broad notion of “the archive” a critical hermeneutics approach is used to examine a series of company‐produced texts, including minutes, travelogues, company narratives, annual reports, film, diaries, and published histories.

The paper argues that Pan Am contributed to the “idea of Latin America” and, in the process contributed to practices of dependency that served the interests of the USA. Drawing on a case study of Pan Am, the paper further argues that multi‐national corporations help to establish the contours of international trade by influencing the very character and boundaries of the territories traded in, with troubling implications for the countries traded in.

As a detailed case study extension of the findings to other global trading arrangements needs to take into account to social‐political context and relational histories of the players involved.

The paper generates insights into the role of rhetoric in developing trading relationships and its roots in embedded notions of postcolonial thinking and generalizations.

The paper contributes to an understanding of the role of language and the social construction of national identities involved in the development of international business.

Compares and contrasts the contractual role of bills of lading in the context of Greek, US and English law. Discusses the legal status and contractual roles of these lading bills in the context of the legislative provisions and associated case law in each of the three countries. Concludes that the role of these bills is unsettled and there is no uniform perception. Recommends measures involving amendments to English legislation, to consolidate the regulation of international trade.

Between 1927 and 1941 Pan American Airways (PAA) operated international flights from the USA with virtually no competition from US carriers. How PAA established and maintained its monopolistic position – by instrumentally creating a myth of “German threat” – and the implications for organizational theorizing and historiography is the proposed focus of this paper.

Drawing on a cultural theory approach to “doing history” and Barthes' 1972 notion of myth, this paper uses a critical hermeneutical exploration of the extensive PAA archive collection (at the Otto Richter Library of the University of Miami) and numerous secondary sources (e.g. various written histories). Following Barthes, the paper views myths as monolithic and authoritative historical constructions which conceal their ideological roots and instrumental conditions of creation. Through critical hermeneutics, the paper deciphers the myth of “German threat” by (re)contextualizing it and thus pluralizing history by showing how a threatening image of “foreign” and specifically “German” aviation operation in South America was instrumentally created to privilege PAA's operations and its close relationship with the US State Department.

Implications for the management theorist and historian as they pertain to a more fragile tone for “doing history” include the acknowledgement of history as multiple socially constructed interpretations of the past, an appreciation for histories that make their conditions of production transparent and the need for (re)writing histories that parade as authoritative monoliths.

The paper offers an empirical example of how an organization's instrumental use of myth facilitates manipulations of history in order to situate and secure the positioning and image of that organization.

Until recently, most North Americans thought of Central America as the land of bananas and exotic vacations. Today, government, media, and public concern are focused on the region's instability and the United States' role in it. This “crisis” in Central America has generated a barrage of publications. Perhaps an appropriate title for this article would have been “Central America: Crisis in the Library.” The growing number of publications on Central America is matched by growing demand for them in both public and academic libraries. This bibliography will help librarians build an adequate and balanced collection on Central America without having to locate and examine each book.