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Discusses the growth in recent years of a number of health‐promoting school award schemes sponsored by local education authorities and NHS trusts, and questions their ability to promote and measure a health‐promoting ethos in schools effectively. Proposes that this is because the health of staff is so dependent on the management of the school. Suggests that to overcome this problem any such award scheme should be supplemented by the application of the Investors in People scheme which ensures healthy management of staff.

Describes how as part of the 1995/6 GEST 19b innovative drugs education programme, Kirklees Education Advisory Service established a comparative project involving two drugs education programmes for Years 5 and 6 in 31 primary schools. The two programmes, D.A.R.E. and Parents as Educators (PAE), were evaluated against each other and against four control schools. The results strongly suggest that in the short term PAE is more effective in achieving key health education objectives than D.A.R.E. Suggests that in the search for appropriate and effective drugs education, more weight should be given to what is already known about the effects of various forms of smoking education and that health and education authorities should consider the role of “direct provision” in supporting the teacher in the classroom.

To explore the current development of the Healthy Schools movement in England, and to suggest some ways forward.

The editorial suggests that the Healthy Schools movement is now well established in England, and used by the UK government as the vehicle to transmit health‐related initiatives, e.g. the drive against obesity. It is intended to be in all schools by 2009.

It is important that this movement does not turn into a “one size fits all/checklist” approach, but that the whole school approach is maintained, which gives schools the ability to tailor their project to their own circumstances and achieve widespread ownership. It is also important that the health that is promoted is not just physical, but includes emotional, social and community health. In time it may make radical changes to the nature and purpose of schooling, especially if it joins with the extended school movement to bring about community change.

Useful reminders to those developing healthy school/health‐promoting school approaches to bear in mind the key principles of taking a whole school perspective, ensuring ownership and responsiveness to particular needs, looking at mental and social as well as physical health, and including the role of the school in its community.

Learning some key principles from a country which has gone a long way to develop its healthy school approach.

Machiavelli's dictums in The Prince (1977) instigated the modern discourse on power. Arguing that “there's such a difference between the way we really live and the way we ought to live that the man who neglects the real to study the ideal will learn to accomplish his ruin, not his salvation” (Machiavelli, 1977, p. 44), his approach is a realist one. In this text, Machiavelli (1977, p. 3) endeavors to “discuss the rule of princes” and to “lay down principles for them.” Taking his lead, Foucault (1978, p. 97) argued that “if it is true that Machiavelli was among the few…who conceived the power of the Prince in terms of force relationships, perhaps we need to go one step further, do without the persona of the Prince, and decipher mechanisms on the basis of a strategy that is immanent in force relationships.” He believed that we should “investigate…how mechanisms of power have been able to function…how these mechanisms…have begun to become economically advantageous and politically useful…in a given context for specific reasons,” and, therefore, “we should…base our analysis of power on the study of the techniques and tactics of domination” (Foucault, 1980, pp. 100–102). Conceptualizing such techniques and tactics as the “art of governance”, Foucault (1991), examined power as strategies geared toward managing civic populations through shaping people's dispositions and behaviors.

The purpose of this study is to explore consumers’ overall attitude toward relationship marketing and to determine the influence of consumers’ overall attitude on consumers’ intentions and behaviors. Many services companies practice relationship marketing and customer relationship management. Although the benefits and drawbacks of relationship marketing for consumers have been established, little is known about whether consumers have a relatively positive or negative attitude toward relationship marketing practices.

This research investigates consumers’ attitudes toward relationship marketing using a national survey of 245 consumers and a survey of 417 consumers living in the southern region of the USA.

Although approximately 70 per cent of our national consumer sample had a somewhat positive attitude toward relationship marketing, about 30 per cent had a somewhat negative or neutral attitude. Furthermore, approximately 39 per cent of consumers in the study would choose a company that does not engage in relationship marketing over a company that does. The results also indicate that consumers’ overall attitude toward relationship marketing impacts their likelihood to respond favorably to specific relationship marketing tactics.

Some limitations should be noted. First and not uncommon to most survey research in marketing, the relationships between constructs in this study may be inflated because of common methods bias. Second, this research reports the results from two studies. Although one of the studies represents a national sample, additional research using the scales developed in this research is needed.

This research indicates that consumers’ attitudes toward relationship marketing impacts their willingness to engage in relationships with service companies and their response to specific relationship marketing tactics. Because consumer attitudes toward relationship marketing vary, companies should consider segmenting their customer base using this information.

This study extends previous research by using quantitative techniques to measure consumers’ overall attitudes toward relationship marketing and assessing the influence of those attitudes on intentions and behaviors.

Here Marx's philosophy is dissected from the angle of bourgeois capitalism which he, Marx, sought to overcome. His social, political and economic ideas are criticised. Although it is noted that Marx wanted to ameliorate human suffering, the result turned out to be Utopian, contrary to his own intentions. Contrary to Marx, it is individualism that makes the best sense and capitalism that holds out the best hope for coping with most of the problems he sought to solve. Marx's philosophy is alluring but flawed at a very basic level, namely, where it denies the individuality of each person and treats humanity as “an organic body”. Capitalism, while by no means out to guarantee a perfect society, is the best setting for the realisation of the diverse but often equally noble human goals of its membership.

In the past 50 years, numerous reference books have been written on the subjects of medieval history, art, literature, and philosophy. Steven F. Vincent provides a guide to selecting modern, as well as standard, sources of information on the Middle Ages.

The methodology discussed in this chapter is extracted from a qualitative analysis that explored the entrepreneurship of Mexicans in three cities in the province of Quebec using the conceptualising categories inspired by grounded theory as an analytical tool. The main contribution of the chapter lies in the fact that the methodological decisions that were taken to answer the research question about the process of business creation by immigrants of Mexican origin are explicitly given in detail. The use and limits of the grounded theory methodology in entrepreneurship studies are discussed. The data collection procedures, the corpus of information that was analysed, the characteristics of the people who participated in the study, as well as the instruments and techniques used to understand the data are described. The chapter details the prior considerations for the selection of the study territory and the particular limits of the research. This is rarely done in studies of immigrant entrepreneurship.