Search results

1 – 10 of 18
Per page
102050
Citations:
Loading...
Available. Content available
Article
Publication date: 1 June 2002

Pierre McDonagh and Clifford J. Shultz II

1295

Abstract

Details

European Journal of Marketing, vol. 36 no. 5/6
Type: Research Article
ISSN: 0309-0566

Access Restricted. View access options
Article
Publication date: 26 June 2009

Stanley J. Shapiro and Clifford J. Shultz

The purpose of this paper is to familiarize readers with the nature and scope of the current global economic crisis, its implications for economic development, and what…

1522

Abstract

Purpose

The purpose of this paper is to familiarize readers with the nature and scope of the current global economic crisis, its implications for economic development, and what macromarketing can contribute both to better understanding and solutions.

Design/methodology/approach

The paper is a controversies‐based examination, including a selective, multi‐disciplinary literature review and personal observation with a focus on the past, the present and the likely future of economic development.

Findings

The paper reports on global trends in economic development, shares prognoses, and suggests the importance of macromarketing perspectives and practices to advance individual and societal well being.

Originality/value

This paper provides a fresh, multi‐disciplinary perspective on controversies vis‐à‐vis economic development, while reflecting on past perspectives and new directions for individual and societal well being. The prospects for economic development in light of the global economic crisis and macromarketing orientations are discussed in considerable detail. Some personal views on the likely future of development are also offered.

Details

European Business Review, vol. 21 no. 4
Type: Research Article
ISSN: 0955-534X

Keywords

Access Restricted. View access options
Article
Publication date: 1 June 2002

Clifford J. Shultz and Alexander Nill

Observes that variances in standards for and interpretations of intellectual property rights (IPR) around the globe remain one of the great challenges for marketers and…

3075

Abstract

Observes that variances in standards for and interpretations of intellectual property rights (IPR) around the globe remain one of the great challenges for marketers and stakeholders of the marketing paradigm. Attempts to distil the issues surrounding IPR and its protection, and to examine the phenomenon of IPR violations within a framework of social dilemmas. In so doing, describes and provides examples for some of the problems associated with IPR violations. Contends that much work is still to be done, if it is hoped to implement a global system for IPR protection that serves the best long‐term interests for the largest number of society’s stakeholders. Concludes with opportunities for further research.

Details

European Journal of Marketing, vol. 36 no. 5/6
Type: Research Article
ISSN: 0309-0566

Keywords

Access Restricted. View access options
Article
Publication date: 1 April 1997

A. Fuat Firat and Clifford J. Shultz

Attempts to contribute to the growing literature on postmodernism and marketing by addressing the changes in the market and the corresponding changes that have to take place in…

55174

Abstract

Attempts to contribute to the growing literature on postmodernism and marketing by addressing the changes in the market and the corresponding changes that have to take place in marketing strategies. Assesses the implications of postmodernism for marketing managers and other marketing practitioners, and proposes the marketing strategies that are needed to respond to the changes in the market with the growing influence of postmodernity. Discusses directions for future research.

Details

European Journal of Marketing, vol. 31 no. 3/4
Type: Research Article
ISSN: 0309-0566

Keywords

Available. Content available
Article
Publication date: 21 October 2013

Martin Hingley and Adam Lindgreen

590

Abstract

Details

British Food Journal, vol. 115 no. 10
Type: Research Article
ISSN: 0007-070X

Available. Content available
Article
Publication date: 26 June 2009

Goran Svensson

559

Abstract

Details

European Business Review, vol. 21 no. 4
Type: Research Article
ISSN: 0955-534X

Access Restricted. View access options
Article
Publication date: 21 October 2013

Claudia Dumitrescu, William Nganje and Clifford J. Shultz

This study aims to provide international pasta marketers with a better understanding of how consumers perceive product value, which enables them to create and deliver value. The…

1066

Abstract

Purpose

This study aims to provide international pasta marketers with a better understanding of how consumers perceive product value, which enables them to create and deliver value. The effects of COO, price, and content on purchase intentions are assessed.

Design/methodology/approach

Data were collected via the survey method in Romania and Greece. Using a random utility discrete choice model, the authors test five hypotheses.

Findings

Overall, Romanian and Greek individuals are less likely to buy US pasta; nevertheless, the likelihood that US or Italian pasta is purchased increases when this product is made from durum wheat versus soft wheat. Differences in purchase intentions due to age, gender, education, income, and nationality are also found.

Research limitations/implications

The results have important implications for international pasta marketers, as it helps them to better understand the perceived pasta value and to position this product effectively in Greek and Romanian markets. Future studies should examine wider pasta market segmentation in the Balkans.

Originality/value

This study contributes to the value literature by providing a framework of perceived value of foreign food products. Also, addressing concerns expressed in the literature, this study examines the COO effects on purchase intentions in a multi-cue context, focusing on low-involvement food products such as pasta. Because individual preferences for COO vary widely, the need for empirical evidence to complement theory is critical, and this is the first study with regard to Greek and Romanian consumers' intentions to buy foreign pasta.

Details

British Food Journal, vol. 115 no. 10
Type: Research Article
ISSN: 0007-070X

Keywords

Access Restricted. View access options
Article
Publication date: 1 May 1994

Clifford J. Shultz and Russ Alan Prince

Examines factors that predict the successful sale of financial servicesto affluent investors. Reports on a study in which data were collectedusing a new set of scales that measure…

1095

Abstract

Examines factors that predict the successful sale of financial services to affluent investors. Reports on a study in which data were collected using a new set of scales that measure traits, selling strategies, and compliance‐gaining tactics. Results suggest that these tactics, called “infotainment”, are used by effective relationship managers to sell the services of financial service institutions to various, geographically diverse, affluent investors – a population that has received little attention in the selling, sales management, and bank marketing literature. Suggests that the study makes a contribution, because of the size and representativeness of this unique sample, and its recognition and assessment of some of the critical factors that affect the selling process. It also determines several significant and meaningful relationships. Discusses practical applications and future opportunities for research.

Details

International Journal of Bank Marketing, vol. 12 no. 3
Type: Research Article
ISSN: 0265-2323

Keywords

Access Restricted. View access options
Book part
Publication date: 9 August 2017

Peter Holland and Debora Jeske

In this chapter, we explore the changing role of social media and its increasing influence in the recruitment and selection process. Access to social media platforms such as…

Abstract

Purpose

In this chapter, we explore the changing role of social media and its increasing influence in the recruitment and selection process. Access to social media platforms such as Twitter, Facebook, and LinkedIn as profiling tools both inside and outside the workplace is generating a number of potential ethical, legal, and moral dilemmas in the human resource management (HRM) field.

Methodology/approach

This is a conceptual chapter which analyzed peer-reviewed academic literature, the business press, and other media outlets.

Findings

This conceptual chapter outlines the key issues for HR academics and professionals in the area of recruitment and selection associated with the changing role of social media in the workplace, and how it indirectly affects a number of other HR practices. Certain emergent practices such as cyber-vetting and applicant data mining demonstrate a deficiency in moral, ethical, and legal frameworks. The lack of attention paid to these new HR risks highlight the skill gap within the HR profession to handle information and data security challenges, any of which can be exacerbated due to social media.

Practical implications

In order to assist HR in tackling these challenges, we conclude with a number of recommendations for HR practitioners.

Social implications

The chapter helps raise awareness and understanding of this new and emerging aspect of digital HRM.

Originality/value of the chapter

We provide a framework for a broader understanding of the issues associated with cyber-vetting and its potential impact on HRM policies and practices.

Details

Electronic HRM in the Smart Era
Type: Book
ISBN: 978-1-78714-315-9

Keywords

Access Restricted. View access options
Article
Publication date: 15 May 2017

Morris B. Holbrook

This paper describes the personal history and intellectual development of Morris B. Holbrook (MBH), a participant in the field of marketing academics in general and consumer…

1270

Abstract

Purpose

This paper describes the personal history and intellectual development of Morris B. Holbrook (MBH), a participant in the field of marketing academics in general and consumer research in particular.

Design/methodology/approach

The paper pursues an approach characterized by historical autoethnographic subjective personal introspection or HASPI.

Findings

The paper reports the personal history of MBH and – via HASPI – interprets various aspects of key participants and major themes that emerged over the course of his career.

Research limitations/implications

The main implication is that every scholar in the field of marketing pursues a different light, follows a unique path, plays by idiosyncratic rules, and deserves individual attention, consideration, and respect … like a cat that carries its own leash.

Originality/value

In the case of MBH, like (say) a jazz musician, whatever value he might have depends on his originality.

1 – 10 of 18
Per page
102050