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This paper aims to propose the development of formal (scientific content) and informal (content for science communication) educational activities in an inclusive and safe way, involving two essential elements, virtual reality (VR) and the digital library; as well as the implications for its enforcement such as educational strategies in the university setting and for the encouragement of scientific culture in society.

For the integration of content, a simplified conceptual model was designed first, in which universities and research centers are seen as complex systems where different subsystems, from which processes and information resources are derived, converge. To cover the model’s elements, a descriptive documentary review was developed, looking to synthesize each element’s contexts and implications.

The need to establish transdisciplinary relationships between the VR and the digital library is determined with the goal to integrate educational activities using technology, with the purpose of studying contents from the scientific point of view, as well as with the possibility of transforming them into contexts of general access for society, with the objective of social appropriation of knowledge, citizen science and social innovation. In the conclusion section, some implications in the implementation of this type of initiatives are presented.

The aspects that set this paper apart are: treating VR as emerging documents tending to measure their direct impact, not as isolated elements of a collection; identifying the digital library’s social influence actions through VR; and generating processes to encourage the creation of contents with a differentiated focus according to the population served.

The purpose of this paper is to determine the challenges of scientific literacy that scientific journalism can promote or suppress as a scientific dissemination activity. To ensure that universities transfer knowledge to society, this vital activity is studied from the perspectives of their stakeholders: professors, researchers, newspaper directors and heads of research areas of two Mexican universities.

From a participatory action research perspective that consisted in applying semi-structured interviews, this study was conducted in two public universities in Chihuahua, Mexico. The group of participants constituted of a random sample of 90 Mexican professors, taken from a population of 246 subjects with the status of national researchers (confidence level = 95 per cent; margin of error = 5 per cent; P/Q correlation = 90 / 10 per cent), in addition to six local newspaper executives and eight research managers at participating universities.

Evidence suggests that scientific dissemination has a low social impact, its recognition by universities and scientific evaluation institutions is limited, and the act of making scientific content accessible to the general public is highly complex, especially when it comes to content related to the exact sciences. These results are predictable under the complex models that evaluate scientific production, because the measurement indicators that define scientific competitiveness levels prioritize specific scientific products other than dissemination products such as newspaper articles.

Data were collected from two Mexican public universities under the implication that the behavior identified through data analysis can occur in other similar environments. Although a participatory action research perspective was assumed, and because this research of a projective nature can be a part of a larger research, no particular actions or interventions were planned or executed, apart from the interviews that aimed to collect data that emerged from participants’ own practice and experiences on the issues studied. Further research can consist of developing forward-looking actions that can contribute to the development of scientific literacy, as well as to the exploration and solution of the issues identified through participants’ own practice.

One of the social roles of universities is to ensure that scientific knowledge reaches all citizens. However, there are not sufficient studies regarding scientific dissemination, especially from the perspective of professors as generators of scientific knowledge, newspaper directors and heads of research areas.