The purpose of this paper is to explore the ways in which anthropological research, specifically ethnography, can be useful in an integrated marketing communication (IMC) approach.
Abstract
Purpose
The purpose of this paper is to explore the ways in which anthropological research, specifically ethnography, can be useful in an integrated marketing communication (IMC) approach.
Design/methodology/approach
Starting from a brief description of the different ways in which the discipline of anthropology has studied consumption, the paper turns to review how it can serve effectively to understand both the corporate as well as the consumer culture.
Findings
The role that the anthropological discipline plays in IMC strategies is presented, along with some examples of how different firms have used it.
Originality/value
This paper is an approach to understanding ethnography, not only as a market research methodology, but also as a corporate tool.
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Mauricio Barramuño, Claudia Meza-Narváez and Germán Gálvez-García
The prediction of student attrition is critical to facilitate retention mechanisms. This study aims to focus on implementing a method to predict student attrition in the upper…
Abstract
Purpose
The prediction of student attrition is critical to facilitate retention mechanisms. This study aims to focus on implementing a method to predict student attrition in the upper years of a physiotherapy program.
Design/methodology/approach
Machine learning is a computer tool that can recognize patterns and generate predictive models. Using a quantitative research methodology, a database of 336 university students in their upper-year courses was accessed. The participant's data were collected from the Financial Academic Management and Administration System and a platform of Universidad Autónoma de Chile. Five quantitative and 11 qualitative variables were chosen, associated with university student attrition. With this database, 23 classifiers were tested based on supervised machine learning.
Findings
About 23.58% of males and 17.39% of females were among the attrition student group. The mean accuracy of the classifiers increased based on the number of variables used for the training. The best accuracy level was obtained using the “Subspace KNN” algorithm (86.3%). The classifier “RUSboosted trees” yielded the lowest number of false negatives and the higher sensitivity of the algorithms used (78%) as well as a specificity of 86%.
Practical implications
This predictive method identifies attrition students in the university program and could be used to improve student retention in higher grades.
Originality/value
The study has developed a novel predictive model of student attrition from upper-year courses, useful for unbalanced databases with a lower number of attrition students.
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Mariana Zerón Félix, Claudia Milena Álvarez Giraldo and Cristian Alejandro Rubalcava de León
The objective of this study is to review the main studies of social entrepreneurship (SE) in Latin America, to categorize them into four categories. To accomplish this, a…
Abstract
The objective of this study is to review the main studies of social entrepreneurship (SE) in Latin America, to categorize them into four categories. To accomplish this, a bibliometric literature review is carried out based on data from the Web of Science database, to locate the Latin American collection of studies. In this way, the main studies are described and grouped, following a qualitative scheme that allows to substantiate the main findings of the Latin authors. Consequently, the progress made in the literature of the SE for Latin America is corroborated, by visualizing that the SE turns out to be a forceful fact to manage well-being, but that it is faced with an inconsistent development.
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Claudia Giacoman, Daniella Leal and Valentina Rivera
The purpose of this paper is to explore the daily rhythms of eating, namely, the times at which food intake occurs during a day-long period, in Santiago, Chile.
Abstract
Purpose
The purpose of this paper is to explore the daily rhythms of eating, namely, the times at which food intake occurs during a day-long period, in Santiago, Chile.
Design/methodology/approach
The data used in this research come from a first time-use survey applied in Santiago in 2007 and 2008, which works with a retrospective activity journal to document the amount of time dedicated to different activities during the 24 hours of the previous day. Descriptive analysis and multinomial regressions were performed on a sample size of 2,282 cases, corresponding to those individuals over the age of 12 who responded to the daily activity prompt in full.
Findings
This study shows that people in Santiago tend to eat according to the same timetables (morning, midday and evening) and that socio-demographic variables have limited influence on the synchronization of this intake between Monday and Friday.
Research limitations/implications
The data did not allow for the exploration of the duration of food intake, commensality and its variation over time.
Practical implications
These data reveal that, for Santiago residents, eating is far from becoming de-structured towards a mode of constant grazing throughout the day, contradicting the thesis of alimentary modernity.
Originality/value
These results yield evidence that calls into question the applicability of the thesis of alimentary modernity within a Latin American context, which has not before been subject to investigation.
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Richard Posthuma, Claudia González-Brambila, Denver J. Fowler and Said Al-Riyami
To address the increasingly turbulent environments that businesses face, the purpose of this study is to build on prior research to propose a comprehensive model aimed at…
Abstract
Purpose
To address the increasingly turbulent environments that businesses face, the purpose of this study is to build on prior research to propose a comprehensive model aimed at enhancing business school education in Latin America.
Design/methodology/approach
The authors modified and adapted prior meta-analytic research on workplace training programs to create a model that is applicable to the context of business school education in Latin America.
Findings
The creation of this model enabled the identification of many propositions that can guide future research.
Research limitations/implications
In addition to insightful research propositions, the authors also provide specific suggestions on the methods for data collection and analysis.
Practical implications
This model can serve as a comprehensive summary of important factors that education leaders can use to enhance the success of business education in Latin America.
Social implications
In addition to helping to improve business education in Latin America, this model can guide research that will benefit other types of education programs in science, technology, medicine, etc.
Originality/value
The authors used findings to build this integrated mode and adapted and refined the model to fit the setting of higher education institutions.
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Claudia Nelly Berrones-Flemmig
The finance function and the financial system require finding a balance between wealth maximization, social and ecological aspects, and managing the triple bottom line of business…
Abstract
The finance function and the financial system require finding a balance between wealth maximization, social and ecological aspects, and managing the triple bottom line of business sustainability. The main aims of this chapter are to: (1) describe (with the help of the literature review) relevant strategies in firms, financial institutions, and governments followed within the finance function on the way to achieve the Sustainable Development Goals, including the times of the COVID-19 pandemic, and (2) propose practical guidelines for CFOs and managers to respond to the new challenges, learn positive lessons from the COVID-19 crisis, and thus keep improving to achieve more sustainability in the finance function. According to Lawson (2020), the current finance function priorities mentioned in a global study are (1) risk management, (2) cash management, and (3) cost management and control. In the hardest hit industries (e.g., hospitality sector) from COVID-19 lockdowns, the continued innovation of the business model is an important key to create new revenue streams and secure a better level of liquidity (Breier et al., 2021). During the first phases of the COVID-19 pandemic, social entrepreneurship funds reported more returns that are positive, suggesting that fund managers have changed from a high-risk style to low risk regarding size and investment strategy (Rizvi et al., 2020).
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Timothy Hyungsoo Jung, M. Claudia Tom Dieck and Namho Chung
With the emergence of mobile devices, factors such as interaction and ubiquity have become increasingly important in the use of social media networks. However, regarding hotel…
Abstract
Purpose
With the emergence of mobile devices, factors such as interaction and ubiquity have become increasingly important in the use of social media networks. However, regarding hotel guests’ use of social media, knowledge about how those factors contribute to guests’ continued social media use remains limited. The purpose of this study is to examine the influence of interaction and ubiquity mediated by trust, benefits and enjoyment on hotel guests’ continued use of social media networks.
Design/methodology/approach
To examine the hypotheses, a self-administered questionnaire was posted by ten UK hotels on their social media pages. A total of 258 usable data were collected and analyzed using partial least squares analysis.
Findings
Two social media characteristics – interaction and ubiquity – influenced hotel guests’ continued use of social media via the mediating variables of trust, benefits and enjoyment.
Originality/value
This study bridges the gap in research regarding intended continued use of social media networks by offering new empirical evidence concerning the determinants of hotel guests’ continued use of social media.
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In the last decade, Argentina has experienced a considerable decline in informal employment and wage dispersion. This paper extends a search model with exogenous human capital…
Abstract
In the last decade, Argentina has experienced a considerable decline in informal employment and wage dispersion. This paper extends a search model with exogenous human capital accumulation to include the informal sector. The model is parametrized to match Argentinian data between 1996 and 1998 – before the onset of the declining trend – and it is used to investigate the contribution of labor market measures to the falling informality, unemployment, and wage dispersion. The findings indicate that institutional factors did not contribute to the positive labor market trends observed; on the contrary, results show that higher severance pay and minimum wages increase informality and that the introduction of unemployment assistance contributed to the spread of informal contracts across the work force. Further, I find that compliance with minimum wage regulation strongly affects the final impact of these policies. While non perfect compliance might reduce unemployment, it reinforces the incentives of workers to move to the informal sector.