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Article
Publication date: 1 December 2001

Claude R. Superville and Sanjay Gupta

There is consensus that money invested in quality programs provides a high rate of return, but disagreement on how the optimal level of quality investment can be modeled. It has…

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Abstract

There is consensus that money invested in quality programs provides a high rate of return, but disagreement on how the optimal level of quality investment can be modeled. It has been postulated that there is no correct cost of quality (COQ) model since quality costs are dynamic and firm specific. Firms tend to move to new quality levels over time as they increase their prevention activities aimed at detecting and eliminating cause of variation. Many firms tend to misallocate quality spending by investing the greatest percentage of quality costs to the lowest yielding categories and the lowest percentage of quality costs to the highest yielding categories. Examines the various COQ models that have been proposed and explains the misallocation of quality investment by firms. Describes why quality initiatives undertaken by a firm are generally consistent with corporate goals and strategy, the maturity level of a firm, and management commitment.

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The TQM Magazine, vol. 13 no. 6
Type: Research Article
ISSN: 0954-478X

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468

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Journal of Consumer Marketing, vol. 17 no. 2
Type: Research Article
ISSN: 0736-3761

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