Investigates the opportunities for marketers within the newlyreformed NHS and gives a personal view of where the marketing emphasisshould be placed in the early years of a trust…
Abstract
Investigates the opportunities for marketers within the newly reformed NHS and gives a personal view of where the marketing emphasis should be placed in the early years of a trust. Examines the nature of the marketing challenge and outlines a typical trust culture and surrounding political environment, within which any marketing activity must take place. Argues that marketing must be seen as a core philosophy that permeates throughout the organization, reflected in a “top ten” of marketing activities for a new trust. Explores alternative implementation structures and recommends that the chief executive takes the marketing lead. Concludes by predicting the growth in power of purchasers and future mergers among providers.
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IN The verdict of you all, Rupert Croft‐Cooke has some uncomplimentary things to say about novel readers as a class, which is at least an unusual look at his public by a…
Abstract
IN The verdict of you all, Rupert Croft‐Cooke has some uncomplimentary things to say about novel readers as a class, which is at least an unusual look at his public by a practitioner whose income for many years was provided by those he denigrates.
Mr Short is now deciding whether to act on the recommendations of the fifteen‐strong Public Schools Commission. He is expected to make their suggestions public next month. Few…
Abstract
Mr Short is now deciding whether to act on the recommendations of the fifteen‐strong Public Schools Commission. He is expected to make their suggestions public next month. Few experts predict their report will produce positive action.
Helen Goworek and Petra Molthan-Hill
This chapter examines the development and implementation of a sustainability module at Nottingham Trent University (NTU) in the UK and assesses how this is embedded within the…
Abstract
This chapter examines the development and implementation of a sustainability module at Nottingham Trent University (NTU) in the UK and assesses how this is embedded within the undergraduate business curriculum. The objectives are to explain the background to the development of the module in the context of the University as a whole and to examine the issues and potential benefits concerning its implementation. The chapter explores how sustainability can be integrated effectively within the curriculum and focuses on a module for the academic year 2011/2012 ‘The Sustainable Organisation’ (SO) and its underlying principles from the perspectives of members of the module team. It also reflects on previous and concurrent modules incorporating sustainability and corporate social responsibility (CSR). The module's connections with industry and related research will also be discussed within the chapter. In conclusion, the wider implications of offering the SO module within a business school will be assessed.
A central role of UK higher education institutes is preparing graduates for the global economy. However, UK outward mobility targets for students set in 2017 remain lower than the…
Abstract
Purpose
A central role of UK higher education institutes is preparing graduates for the global economy. However, UK outward mobility targets for students set in 2017 remain lower than the original set by the Bologna Process in 1999; with other European countries achieving substantially higher outward mobility. Research in this field concentrates primarily on studying abroad, prompting exploration of the work placement context. The purpose of this paper is to examine employability and outward mobility in the context of the perceived reluctance of UK students to undertake work placements abroad.
Design/methodology/approach
The views of undergraduate business management students at the Brighton Business School were compared with those of German students studying at the Goethe University in Frankfurt. Staff from Brighton Business School and other UK universities were also surveyed to gather data on attitudes towards work placements abroad.
Findings
Students from Brighton and Frankfurt displayed similar barriers to going abroad but were motivated by different drivers. The difference in these drivers is further echoed in the variations of their definitions of “employability”. The research also found that lack of staff awareness or interest in placements abroad could negatively affect the students’ decisions about going abroad.
Research limitations/implications
A small-scale study such as this presents only indicative findings. Further research is necessary to explore its implications in more depth.
Originality/value
The research provides more scope to the existing literature on outward mobility by addressing work placements rather than typically focusing on studying abroad. It adds value to the debate by examining placements and mobility through two different cultural lenses.
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THIS month is that in which librarians of public libraries are concerned with budgets. In spite of occasional croakings, it is fair to say that the worst of the crisis is over…
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THIS month is that in which librarians of public libraries are concerned with budgets. In spite of occasional croakings, it is fair to say that the worst of the crisis is over, and, if prosperity is not here, it is at least on the way. It will be interesting to learn if the cuts which some libraries had to make in their appropriations will be continued this year. Libraries have demonstrated beyond disproof that they have played a part in the depression in raising some of the gloom from the minds of the people, and can make reasonable claim to have financial consideration of the fact. Fortunately, in our worst times, the grotesque cutting which public libraries in the United States were called to endure was not suffered here.
THE effective little conference of the London and Home Counties Branch of the Library Association at Brighton gave clear proof of the value of and desire for such gatherings. This…
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THE effective little conference of the London and Home Counties Branch of the Library Association at Brighton gave clear proof of the value of and desire for such gatherings. This experience, we are confident, will be understood by our Council and a national conference should be possible in 1946. At Brighton, amongst many good things, from the public lecture by Charles Morgan to the excellent symposium by the Service members, there was the important statement by Mr. Goldsack, Chairman of the National Book League and a well‐known publisher, on the state of British stocks of books. A census made by publishers and booksellers had revealed that some 50,000 basic books, which are required continuously by libraries, schools and the general reading world, are out‐of‐print. It may be recalled that forty years ago James Duff Brown asserted “of real, living works of literary and human interest, there are perhaps not more than 20,000 in the English language,” and if more than twice that number of books are unavailable the condition would seem to be parlous. Of course the quotation we have made is not acceptable today nor is the statement unqualified in the Berwick Sayers' editions of Brown's Manual, but Mr. Goldsack's figures give us furiously to think. We are bound to keep in every town and county a representative collection of books of every age and we do know that there is the insistent demand for current books; for some readers, indeed, this means current fiction; lacking that we are labelled as “useless” by the most vocal part of the community of readers.
Clare Sarah Allely and Lino Faccini
The area of trauma in autism spectrum disorders (ASDs) is an important area given the substantial rates of abuse endured by these individuals. However, there are issues with the…
Abstract
Purpose
The area of trauma in autism spectrum disorders (ASDs) is an important area given the substantial rates of abuse endured by these individuals. However, there are issues with the identification of trauma, understanding how it is perceived, and manifested. The paper aims to discuss this issue.
Design/methodology/approach
The limited research regarding trauma in ASD is reviewed and gaps are identified.
Findings
The key findings from the relevant literature are discussed.
Practical implications
Practical suggestions are outlined for more effective identification of trauma in individuals with ASD.
Originality/value
To date, there has been relatively little research on trauma and ASD. This paper emphasises the urgent need for attention in this area.
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Jane Bailey, Nicola Henry and Asher Flynn
While digital technologies have led to many important social and cultural advances worldwide, they also facilitate the perpetration of violence, abuse and harassment, known as…
Abstract
While digital technologies have led to many important social and cultural advances worldwide, they also facilitate the perpetration of violence, abuse and harassment, known as technology-facilitated violence and abuse (TFVA). TFVA includes a spectrum of behaviors perpetrated online, offline, and through a range of technologies, including artificial intelligence, livestreaming, GPS tracking, and social media. This chapter provides an overview of TFVA, including a brief snapshot of existing quantitative and qualitative research relating to various forms of TFVA. It then discusses the aims and contributions of this book as a whole, before outlining five overarching themes arising from the contributions. The chapter concludes by mapping out the structure of the book.