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Article
Publication date: 1 December 2000

Clara S. Fowler and Elizabeth A. Dupuis

In response to the large number of students needing library instruction, the Digital Information Literacy Office at the University of Texas at Austin created TILT (Texas…

1107

Abstract

In response to the large number of students needing library instruction, the Digital Information Literacy Office at the University of Texas at Austin created TILT (Texas Information Literacy Tutorial). Designed to teach a progression of skills, students learn and practice basic information literacy concepts through problem‐based interactions. Integrating TILT into the existing freshman library instruction programs required adjustments by both faculty and library staff. Composition students take the tutorial before attending an assignment‐driven library session; as a result they are more prepared for advanced research. TILT is promoted by the administration as a library initiative to support both undergraduate and distance education. While there have been some drawbacks, overall benefits and positive impacts are discussed. Suggestions for future development of the tutorial in collaboration with other individuals and institutions are included.

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Reference Services Review, vol. 28 no. 4
Type: Research Article
ISSN: 0090-7324

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Article
Publication date: 1 March 2001

Hannelore B. Rader

49

Abstract

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Library Hi Tech News, vol. 18 no. 3
Type: Research Article
ISSN: 0741-9058

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Case study
Publication date: 20 January 2017

Mark Jeffery, Zev Kleinhaus, Twinkle Ling, Itaru Matsuyama, Thien Nguyen-Trung and Keita Suzuki

In March 2009, Steve Fowler, vice president of strategy and client service at full-service advertising agency Ayzenberg, had just completed what he considered to be one of the…

Abstract

In March 2009, Steve Fowler, vice president of strategy and client service at full-service advertising agency Ayzenberg, had just completed what he considered to be one of the most innovative campaigns he had ever handled. Capcom, a leader in the video gaming industry, had just launched Resident Evil® 5 (RE5), the latest release of one of the industry's most valuable game franchises. RE5, a powerful asset with a passionate fan base, had warranted the use of an online viral, or word-of-mouth (WOM), campaign for its worldwide game launch. Although the creative work and appropriate media for the RE5 launch had been meticulously planned, Fowler was also interested in measuring the effectiveness of the campaign to better serve his client. In the past, measuring WOM was practically impossible. However, a software company named Meteor Solutions had found a way to do exactly that. Fowler and his team had worked with Meteor to execute several campaigns for other clients, but he had never applied Meteor tools on such a large scale. Fowler knew Capcom would want to hear specific WOM figures. What was the return on investment for the RE5 campaign and the implications for future campaigns? Had the Meteor tools provided comprehensive and actionable information, or was more work needed before these solutions could be widely used in advertising?

How to measure the value and fully leverage social media marketing including key success factors, challenges, metrics and implications for future campaigns and other industries.

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Kellogg School of Management Cases, vol. no.
Type: Case Study
ISSN: 2474-6568
Published by: Kellogg School of Management

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Article
Publication date: 29 November 2013

Barbara M. Burns, Lora D. Haynes, Ariel Bauer, Amala Shetty, Joanna Mendoza, Felicia Fregoso, Katherine Strong and Brenda Arellano

The purpose of this paper was to describe the research literature on the science of children's resilience and show its application to parenting interventions for high-risk…

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Abstract

Purpose

The purpose of this paper was to describe the research literature on the science of children's resilience and show its application to parenting interventions for high-risk families. Information about the design and conduct of pilot work to develop a parent program with homeless mothers was included to illustrated this application.

Design/methodology/approach

The design of this report was descriptive. The scientific rationale for promoting children's resilience. The scientific rationale for strengthening children's resilience by focusing on parent's promotion of attachment, executive function skills, and stress/reduction mindfulness was detailed, and the design and format of a pilot parent program was outlined.

Findings

Substantial research evidence affirmed the importance of strengthening children's resilience in high-risk families. Details from pilot work with homeless mothers illustrated the process by which activities were included in workshops to promote children's resilience. Future work will test the efficacy of this program in a controlled study with a range of pre- and post-assessments.

Practical implications

The current paper expanded the traditional focus of parent education to include strengthening children's resilience as a way to better address the myriad of critical needs faced by children and families experiencing homelessness.

Originality/value

The design and format of a community-based parenting program to strengthen children's resilience by focusing on attachment, executive function skills, and stress reduction/mindfulness were novel. Future research will test the efficacy of this new program with high-risk families.

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Therapeutic Communities: The International Journal of Therapeutic Communities, vol. 34 no. 4
Type: Research Article
ISSN: 0964-1866

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Article
Publication date: 1 July 2014

Meng H. Lean and Wei-Ping L. Chu

The purpose of this paper is to describe a rapid and robust axisymmetric hybrid algorithm to create dynamic temporal and spatial charge distributions, or charge map, in the…

175

Abstract

Purpose

The purpose of this paper is to describe a rapid and robust axisymmetric hybrid algorithm to create dynamic temporal and spatial charge distributions, or charge map, in the simulation of bipolar charge injection using Schottky emission and Fowler-Nordheim tunneling, field-dependent transport, recombination, and bulk and interfacial trapping/de-trapping for layered polymer films spanning the range from initial injection to near breakdown.

Design/methodology/approach

This hybrid algorithm uses a source distribution technique based on an axisymmetric boundary integral equation method (BIEM) to solve the Poisson equation and a fourth-order Runge-Kutta (RK4) method with an upwind scheme for time integration. Iterative stability is assured by satisfying the Courant-Friedrichs-Levy (CFL) stability criterion. Dynamic charge mapping is achieved by allowing conducting and insulating boundaries and material interfaces to be intuitively represented by equivalent free and bound charge distributions that collectively satisfy all local and far-field conditions.

Findings

Charge packets cause substantial increase of electric stress and could accelerate the breakdown of polymeric capacitors. Conditions for the creation of charge packets are identified and numerically demonstrated for a combination of impulsive step excitation, high charge injection, and discontinuous interface.

Originality/value

Metallized bi-axially oriented polypropylene (BOPP) dielectric thin film capacitor with self-clearing and enhanced current carrying capability offer an inexpensive and lightweight alternative for efficient power conditioning, energy storage, energy conversion, and pulsed power. The originality is the comprehensive physics and multi-dimensional modeling which span the dynamic range from initial injection to near breakdown. This model has been validated against some empirical data and may be used to identify failure mechanisms such as charge packets, gaseous voids, and electroluminescence. The value lies in the use of this model to develop mitigation strategies, including re-designs and materials matching, to avoid these failure mechanisms.

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COMPEL: The International Journal for Computation and Mathematics in Electrical and Electronic Engineering, vol. 33 no. 4
Type: Research Article
ISSN: 0332-1649

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Article
Publication date: 1 April 1996

Graham R. Walden

As we approach the millennium, we find ourselves in a world that places ever greater weight and significance on the outcome of polls, surveys, and market research. The advent of…

229

Abstract

As we approach the millennium, we find ourselves in a world that places ever greater weight and significance on the outcome of polls, surveys, and market research. The advent of modern polling began with the use of scientific sampling in the mid‐1930s and has progressed vastly beyond the initial techniques and purposes of the early practitioners such as George Gallup, Elmo Roper, and Archibald Crossley. In today's environment, the computer is an integral part of most commercial survey work, as are the efforts by academic and nonprofit enterprises. It should be noted that the distinction between the use of the words “poll” and “survey” is somewhat arbitrary, with the mass media seeming to prefer “polling,” and with academia selecting “survey research.” However, searching online systems will yield differing results, hence this author's inclusion of both terms in the title of this article.

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Reference Services Review, vol. 24 no. 4
Type: Research Article
ISSN: 0090-7324

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Book part
Publication date: 30 March 2017

Julia M. Puaschunder

The 2008/2009 World Financial Crisis underlined the importance of social responsibility for the sustainable functioning of economic markets. Heralding an age of novel heterodox…

Abstract

The 2008/2009 World Financial Crisis underlined the importance of social responsibility for the sustainable functioning of economic markets. Heralding an age of novel heterodox economic thinking, the call for integrating social facets into mainstream economic models has reached unprecedented momentum. Financial Social Responsibility bridges the finance world with society in socially conscientious investments. Socially Responsible Investment (SRI) integrates corporate social responsibility in investment choices. In the aftermath of the 2008/2009 World Financial Crisis, SRI is an idea whose time has come. Socially conscientious asset allocation styles add to expected yield and volatility of securities social, environmental, and institutional considerations. In screenings, shareholder advocacy, community investing, social venture capital funding and political divestiture, socially conscientious investors hone their interest to align financial profit maximization strategies with social concerns. In a long history of classic finance theory having blacked out moral and ethical considerations of investment decision making, our knowledge of socio-economic motives for SRI is limited. Apart from economic profitability calculus and strategic leadership advantages, this paper sheds light on socio-psychological motives underlying SRI. Altruism, need for innovation and entrepreneurial zest alongside utility derived from social status enhancement prospects and transparency may steer investors’ social conscientiousness. Self-enhancement and social expression of future-oriented SRI options may supplement profit maximization goals. Theoretically introducing potential SRI motives serves as a first step toward an empirical validation of Financial Social Responsibility to improve the interplay of financial markets and the real economy. The pursuit of crisis-robust and sustainable financial markets through strengthened Financial Social Responsibility targets at creating lasting societal value for this generation and the following.

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Book part
Publication date: 16 August 2023

Julia M. Puaschunder

Abstract

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Responsible Investment Around the World: Finance after the Great Reset
Type: Book
ISBN: 978-1-80382-851-0

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Article
Publication date: 1 January 1918

The Milk (Amendment) Order, 1917, which came into force on December 31st, provides that milk shall be sold retail only by Imperial measure; that no colouring matter shall be added…

31

Abstract

The Milk (Amendment) Order, 1917, which came into force on December 31st, provides that milk shall be sold retail only by Imperial measure; that no colouring matter shall be added to milk or cream intended for sale; that no milk to which any water has been added shall knowingly be sold or offered for sale; that no person may use for the purpose of his trade any milk can or milk bottle which bears the name, trade name, trade mark, or trade device of some person other than himself or his employer, except with the consent of such person. The Order contains a new clause, in substitution for Clauses 4 and 6 of the Milk Order, 1917 (which are revoked), providing that where milk is sold wholesale by or on behalf of any person other than the producer the maximum prices chargeable shall, unless otherwise determined, pursuant to the Order, be as follows:—

Details

British Food Journal, vol. 20 no. 1
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 16 March 2021

Yunxi Chen and Weng Si (Clara) Lei

With the increasing importance of social media in promoting events, understanding the relationship between event followers' motivations and their behaviors on an event's social…

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Abstract

Purpose

With the increasing importance of social media in promoting events, understanding the relationship between event followers' motivations and their behaviors on an event's social media platform becomes a key success factor to attract event-goers. Previous studies on exploring the relationship between social media and event attendees have concentrated mostly on a Western context social media, for example, Facebook, and Western festivals; studies concerning the East or China are scant. This study uses the Strawberry Music Festival in China as a case study and researches its two official social media platforms: WeChat and Weibo.

Design/methodology/approach

The research explores the hedonic and utilitarian motivation of social media followers and investigates followers' browsing and participation behaviors as well as the influence of their usage behaviors on intentions to attend an event. A total of 190 valid responses were collected through an online questionnaire from social media followers of the music festival.

Findings

The findings reveal that both utilitarian and hedonic motivation have significant effects on browsing and participation behaviors. More importantly, browsing and participation behaviors also affect the intentions to attend an event and the electronic word-of-mouth (eWOM) effect.

Practical implications

The research results provide practical insights for event organizers regarding potential event-goers' usage patterns on social media platforms and their intention to visit events.

Originality/value

This study contributes to the authors’ understanding of the relationship between event attendance and social media behavior, in particular of the East.

Details

Journal of Hospitality and Tourism Insights, vol. 4 no. 2
Type: Research Article
ISSN: 2514-9792

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