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Many professionals abhor the thought of marketing their services. Marketing is assumed to be merely advertising and it is widely believed that advertising commercialises and hence demeans professional services (Chan, 1992; Darling and Hackett, 1978). Although restrictions on advertising have been removed or relaxed in a number of countries, many professionals and their associations still regard advertising with suspicion and regulate its use. This is perhaps nowhere more so than with medical professionals. A fundamental rule set by medical professional associations in European and North American countries is that the doctor's job is not a business. More explicitly, the Medical Council in Luxembourg specifies that medicine cannot be exercised ‘as a business’. While it is perfectly acceptable for other professions to declare that profit is the enterprise's driving force, such a statement would go completely against the professional conscience of the medical profession. Medical practitioners are expected to observe a high ethical code. Respect for life should come before any other consideration. However, the medical professional's ability to survive depends as much on marketing as on his specialised technical skills. A different marketing approach from that used conventionally in the business sector may be needed, but the utility of marketing cannot be denied. Like businesspersons, medical practitioners also network with their market by being active within the community. These and other actions all contribute to make the individual a well‐known figure within the area of his practice (Gelb, Smith and Gelb, 1988). Medical practitioners in the various countries frequently belong to national medical professional associations. These often have legal standing, and are empowered to issue regulations and sanction non compliance on many aspects relating to the profession including advertising. This study first aims to position within a North American and European perspective the approach to advertising adopted by the Malta Medical Council. Secondly, it seeks to empirically investigate (1) the attitude of Maltese medical practitioners towards advertising by their profession, and (2) the attitude of the Maltese general public towards advertising by medical practitioners. In America, the general public have been found to have a more positive attitude towards advertising than medical practitioners and professionals in general (Darling and Hackett, 1978; Dyer and Shimp, 1980; Miller and Waller, 1979). Similarly, we expect that in Malta medical practitioners will exhibit a more negative attitude towards advertising than the general public.

This paper aims to use systems mapping as a tool to develop an organisation-wide approach to public mental health to inform strategic direction within a national public health agency.

Two workshops were facilitated with internal staff from a wide range of public health policy teams working in small groups to produce paper-based maps. These were collated and refined by the project team and digitised.

The approach engaged a range of teams in forming a shared understanding and producing a complex system map of the influences on population mental health and well-being, where current policy initiatives were addressing them and what the gaps and priorities were. Participants valued the approach which led to further study and organisational commitment to the whole system working as part of national public mental health strategy.

The approach was limited to internal stakeholders and wider engagement with other sectors and community members would help further the application of complex system approaches to public mental health.

It was a valuable process for developing a whole-organisation approach and stimulating thinking and practice in complex system approaches. The paper provides a practical example of how to apply systems mapping and its benefits for organising public mental health practice.

Studies show the benefits of supplier integration, yet negative attitudes toward supplier integration exist that research fails to explain. The purpose of this paper is to investigate managerial attitudes toward supplier integration and how intra-firm processes and culture affect the formation of such attitudes. In particular, the paper aims to examine the differing influences between the USA and China.

Using multi-group structural equation modeling, the authors re-analyzed the data collected by Nahm et al. (2004) and Li et al. (2014) comprised of responses from 224 US and 117 Chinese manufacturing managers.

The study finds that managerial attitudes toward supplier integration depend on the degree to which a collaborative organizational culture and synchronous manufacturing practices exist within a firm. Moreover, in the Chinese context, the influence of a collaborative organizational culture is lower than the influence of synchronous manufacturing practices. The opposite is found in the US context.

The results suggest that overcoming negative attitudes of supplier integration requires more than simply espousing the benefits of supplier integration; looking deeper into an organization’s internal characteristics and situational context is required. In particular, if the country context already emphasizes the collaborative culture, the organization should focus on synchronous manufacturing practices in order to form a positive attitude toward supplier integration.

This paper is the first to examine how managerial attitudes toward supplier integration are formed. The work is novel because the authors suggest that the formation of managerial attitudes toward supplier integration inter-firm management can be affected by intra-firm management in the minds of managers, which are influenced by country contexts.

This chapter explores a set of principles that underpin ensuring that the learning needs of all students are addressed in next generation learning spaces. With increasingly diverse higher education environments and populations, higher education needs to move from seeing student diversity as problematic and deficit-based, to welcoming, celebrating and recognising diversity for the contributions it makes to enhancing the experience and learning outcomes for all students. The principles of Universal Design for Learning (CAST, 2011) provide a framework for high-quality university teaching and learning, as well as guidance on the multiple methods and means by which all students can be engaged and learn in ways that best suit their individual styles and needs. An inclusive approach is important pedagogically and applies to both the physical and virtual environments and spaces inhabited by students. When the design of physical environments does not incorporate universal design principles, the result is that some students can be locked out of participating in campus or university life or, for some, the energy required to participate can be substantial. With the digital education frontier expanding at an exponential rate, there is also a need to ensure that online and virtual environments are accessible for all. This chapter draws on the relevant research and the combined experience of the authors to explore an approach to inclusive practices in higher education next generation learning spaces and beyond.

This paper aims to examine the practice of sustainability assurance and in particular the content of the assurance reports disseminated in the corporate social responsibility (CSR) reports. The objective of the research is to study the evolution of the content of the assurance reports of French companies. Have the reports evolved as a result of the standardization and regulation of the audit?

A longitudinal study has been carried out on French companies publishing CSR reports and their sustainability information has been checked for several years. The sample is composed of 19 listed French companies and 135 assurance reports over a period from 2001 to 2015.

The results highlight a change in the content of assurance reports according to standardization and regulatory of sustainability auditing. The content evolves from a generic discourse to a normative discourse notably because of the realization of a majority of assurance missions by accounting professionals and the increasing use of ISAE 3000 as well as by the introduction of the Grenelle II Law.

This paper shows how assurance reports have evolved over time in a particular regulatory context of the introduction of a law specific to assurance, Grenelle II Law, using a sample of French companies.

Although some studies have attempted to provide a historical analysis of this practice, no research has focused on longitudinal analysis in a particular context of introduction of a law specific to the assurance mission. The lack in previous literature resides in the lack of longitudinal analysis of assurance reports in the light of the evolution of the normative and regulatory frameworks.

This industry viewpoint paper provides a comprehensive overview and critical viewpoint on the use of collectable toy premiums via instant reward programs (IRP) within the retail industry as a marketing tool.

This paper draws upon the uses of a “free” collectable toy premium promotion with a fixed purchase spend (via an IRP) in the supermarket industry as a marketing instrument to increase customer basket spend and repeat visits. Reflections on the recent use of toy premiums by Australian supermarket retailers are also utilised to highlight the ingredients for a successful promotion but also the controversies associated with such promotions.

One of the key findings suggest that the role of toy premiums is a successful marketing tool by retailers to increase customer total basket spending. However, notable points of caution regarding offering IRPs incorporating collectable toy premiums promotions are established, including environmental concerns and the social, ethical dilemma as to whether these promotions are indirectly targeted at children rather than adult consumers.

The findings have important implications for retailers to attract customer attention, increased market spend and repeat purchases through a desired collectable premium promotion (via an IRP).

This is the first paper to critically review the usage of collectable toy premiums within the supermarket retail industry.

The objective of sustainability assurance (SA) is to give credibility to nonfinancial information (Cheng et al., 2015). In France, certain companies are subject by regulation to the implementation of SA in particular with the transposition of European Directive 2014/95/EU into national law. SA mission is a process by which an independent third-party organization (ITO) assures companies' nonfinancial information. Although this assignment is mostly performed by professional accountants, other providers can perform this assignment (Cohen and Simnett, 2015). In this research, the authors are interested in strategies for legitimizing the SA missions of independent third-party bodies. Assurance providers use their website to promote their missions. How do independent third-party bodies legitimize their assurance mission in a regulatory context relating to European Directive 2014/95/EU?

The authors carried out a discursive analysis of the promotion of SA missions on independent third-party body websites. A content analysis was performed on the collected textual data.

The results highlight different strategies for promoting the implementation of assurance missions aimed at legitimizing their new skills. Nevertheless, it appears that the providers make very little reference to the quality of nonfinancial information as the objective of SA missions.

The research made it possible to study the promotion of SA through the websites of ITOs. Nevertheless, it would have been interesting to be able to question the ITOs to study their perceptions on their new SA missions.

The research enriches the literature on SA, particularly in a regulatory context relating to European Directive 2014/95/EU. It sheds light on the different strategies put in place by the providers appointed by regulations. From a managerial point of view, the study may allow ITOs to adapt their communication to promote extra-financial missions relating to the European Directive and thus to attract new clients. Finally at the institutional and regulatory level, this research highlights the need to put in place a precise framework relating to extra-financial assurance missions. This may also encourage countries not subject to the verification obligation to introduce such an obligation into their national law.

This is the first study to examine the promotion of SA practice by providers. In addition, very few studies have looked at this practice in a regulatory context and in particular within the framework of the European directive.

Purpose: This chapter proposes narrative allyship across ability as a practice in which nondisabled researchers work with disabled nonresearchers to co-construct a process that centers and acts on the knowledge contained in and expressed by the lived experience of the disabled nonresearchers. This chapter situates narrative allyship across ability in the landscape of other participatory research practices, with a particular focus on oral history as a social justice praxis.

Approach: In order to explore the potential of this practice, the author outlines and reflects on both the methodology of her oral history graduate thesis work, a narrative project with self-advocates with Down syndrome, and includes and analyzes reflections about narrative allyship from a self-advocate with Down syndrome.

Findings: The author proposes three guiding principles for research as narrative allyship across ability, namely that such research further the interests of narrators as the narrators define them, optimize the autonomy of narrators, and tell stories with, instead of about, narrators.

Implications: This chapter suggests the promise of research praxis as a form of allyship: redressing inequality by addressing power, acknowledging expertise in subjugated knowledges, and connecting research practices to desires for social change or political outcomes. The author models methods by which others might include in their research narrative work across ability and demonstrates the particular value of knowledge produced when researchers attend to the lived expertise of those with disabilities. The practice of narrative allyship across ability has the potential to bring a wide range of experiences and modes of expression into the domains of research, history, policy, and culture that would otherwise exclude them.

Crafting the Community is a volunteering project run by the Textiles Department at the University of Huddersfield to promote and deliver textile craft activities to the wider community. The purpose of this paper is to explore how volunteering can be a powerful tool for enriching peoples’ lives while deepening students’ textile-related competencies through placing their learning in social and communal settings.

Initially the paper will articulate how the project has been developed to bring innovation to the forefront of the curriculum, equipping students with tools for playing a meaningful and constructive role in society. Subsequently the paper will investigate how volunteering can be used to affect real-life changes in homelessness, archival threats and rural transport.

The paper uses a case study approach to realise the vision of Crafting the Community that enables students to put into practice their learning while capturing the imagination of local communities.

As active players in society, staff, students and external partners create an engaged and interrelated learning experience as an evolving process, mimicking the repetitiveness and structure of the warp and weft of cloth itself.

In response to emerging debates concerning the value, relevance and impact of cloth on societies today the project’s aim is to share the course’s own unique philosophy and insight into the importance of a practical and creative engagement with materials and processes in the wider community. This paper would be suitable for academics that who are interested in textile culture and emergent textile volunteering and socially engaged practices in the public realm.

The purpose of this paper is to examine patterns of drug use among a cohort of drug treatment-seeking drug-using gay men and other men who have sex with men (MSM), and whether these activities differ between, or predict, HIV status.

Cross-sectional study was conducted in a specialist club drug clinic in London covering 407 consecutive attendees who identified as MSM. Substance use, including injecting drug use (IDU), associated sexual activity and self-reported HIV status were measured by clinical interview and National Drug Treatment Monitoring System data tool.

Over a 45-month period, 407 MSM attended the clinic. In total, 62.1 per cent were HIV positive, 48.9 per cent had injected drugs, 14.9 per cent reported needle sharing and 73.3 per cent used drugs to facilitate sex. The most commonly reported problem drugs were GHB/GBL (54.3 per cent) methamphetamine (47.7 per cent) and mephedrone (37.8 per cent). HIV status was associated with methamphetamine, mephedrone, IDU, sharing equipment, using drugs to facilitate sex, older age and older age of drug initiation, as well as Hepatitis C virology (HCV) status. Use of methamphetamine, HCV infection, older age and IDU predicted HIV positive status in a logistic regression model.

The findings describe a constellation of risk factors including high levels of IDU, sharing of equipment and high-risk sexual activity in a population with high rates of HIV positive serology. They also provide further evidence for a link between HIV infection and use of methamphetamine.

The authors suggest a need for greater awareness of HIV-related risk activities and promotion of HIV prevention strategies for MSM by both sexual health and drug treatment services.

This paper is amongst the very first studies of its nature.