Thomas Falk and Claes‐Robert Julander
During the 1940s and 50s, distribution research in Sweden focused mainly on distribution costs and prevailing market relationships (e.g., market structure and competition…
Abstract
During the 1940s and 50s, distribution research in Sweden focused mainly on distribution costs and prevailing market relationships (e.g., market structure and competition, price/performance and resale price maintenance). Later on, distribution research shifted emphasis and now focuses on the provision of consumer goods and services, as well as other consumer issues.
Explores the usefulness of capturing information about the shopper basketfrom computerized scanners, instead of only using data based on articlenumbers. Shopper baskets, as…
Abstract
Explores the usefulness of capturing information about the shopper basket from computerized scanners, instead of only using data based on article numbers. Shopper baskets, as reflected by the receipt, are more akin to the consumer′s shopping problem and can be used to study shopping behaviour on a per shopper level. In this way individual shopper behaviour can be studied regarding short‐term effects of marketing share of shoppers instead of share of market in monetary units, the combination of items that shoppers put it their baskets, etc. The arguments for basket analysis are backed up by the empirical examples.
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The librarian and researcher have to be able to uncover specific articles in their areas of interest. This Bibliography is designed to help. Volume IV, like Volume III, contains…
Abstract
The librarian and researcher have to be able to uncover specific articles in their areas of interest. This Bibliography is designed to help. Volume IV, like Volume III, contains features to help the reader to retrieve relevant literature from MCB University Press' considerable output. Each entry within has been indexed according to author(s) and the Fifth Edition of the SCIMP/SCAMP Thesaurus. The latter thus provides a full subject index to facilitate rapid retrieval. Each article or book is assigned its own unique number and this is used in both the subject and author index. This Volume indexes 29 journals indicating the depth, coverage and expansion of MCB's portfolio.
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Since the first Volume of this Bibliography there has been an explosion of literature in all the main areas of business. The researcher and librarian have to be able to uncover…
Abstract
Since the first Volume of this Bibliography there has been an explosion of literature in all the main areas of business. The researcher and librarian have to be able to uncover specific articles devoted to certain topics. This Bibliography is designed to help. Volume III, in addition to the annotated list of articles as the two previous volumes, contains further features to help the reader. Each entry within has been indexed according to the Fifth Edition of the SCIMP/SCAMP Thesaurus and thus provides a full subject index to facilitate rapid information retrieval. Each article has its own unique number and this is used in both the subject and author index. The first Volume of the Bibliography covered seven journals published by MCB University Press. This Volume now indexes 25 journals, indicating the greater depth, coverage and expansion of the subject areas concerned.