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This research paper aims to provide recommendations for enhancing the service quality of coworking spaces in Malaysia through effective workplace management. This study emphasizes the importance of avoiding over-promising and under-delivering, prioritizing cleanliness, functionality and customer satisfaction over profit to prevent user attrition.

Questionnaire surveys were administered to users of selected coworking spaces in Kuala Lumpur, Malaysia. Respondents were asked to assess both their expectations and perceived performance of various coworking space features. The resulting gap scores were then analyzed to develop recommendations for enhancing the overall performance of these coworking spaces.

The analysis of the responses indicated that users had higher expectations for “location” and “facilities services,” while the actual service performance in these areas was less satisfactory. Among the nine sub-attributes under “facilities and services,” three (opening hours, coffee and tea corner, café or restaurant) received negative gap scores, significantly affecting overall user satisfaction. Therefore, it is strongly recommended that coworking space managers prioritize the consistent provision and maintenance of these key features to better meet user demands and enhance satisfaction levels.

This study is innovative in applying a gap analysis approach to coworking spaces, identifying discrepancies between user expectations and actual service performance. This method provides a deeper understanding of the areas that require improvement, contributing to more user-centered coworking space management.

Given the multifaceted nature of research in green advertising (GA), it is critical to holistically review the extant literature to understand their contributions. This study aims to perform a hybrid literature review by combining citation analysis and a theory-context-method (TCM) framework to map the conceptual development of GA in the past three decades.

Using the SPAR-4-SLR technique, the current study identified the literature contributions of 133 articles published between 1993 and 2024 in the Scopus and Web of Science databases.

The study’s findings identified that certain theories, such as attribution theory and signalling theory have been used frequently in investigating the influence of GA on consumer behavior. The context analysis identified emerging themes like green trolling and green demarketing. This study also proposes substantial avenues with alternative theories for further advancement of GA research.

By conducting a hybrid literature review, this study identifies the highly cited articles and sources and provides a comprehensive synthesis of GA research.

Analysis of 133 articles from eight subject areas identified various themes in GA, aiding future researchers in identifying potential research opportunities and for marketers to develop appropriate strategies for their GA campaigns.

This study is the initial attempt to perform a hybrid literature review on GA using citation analysis and TCM framework.