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This study seeks to understand the communication factors associated with effective social media for nonprofit organizations (NPOs). Specifically, the study investigated how interactive and emotional communication strategies influence public engagement in different ways, and how the effects differ by service-oriented and other types of NPOs.

Using computer-assisted textual and emotional analyses, the authors examined the functional interactivity, contingency interactivity and emotion elements of 301,559 tweets from the 100 largest US nonprofits. Negative binomial regression was applied to test the relationships among these elements and public engagement on Twitter (i.e. likes and retweets).

Findings revealed negative effects of functional interactivity on likes, negative effects of contingency interactivity on likes and retweets but a positive effect of functional interactivity on retweets. The findings also showed negative effects of emotion valence on likes and retweets but positive effects of emotion strength on likes and retweets. There were varying effects of interactivity and emotion on public engagement for service-oriented and other types of NPOs.

This study advances the nonprofit social media scholarship in several ways. First, this study suggests a clear yet largely ignored distinction in the effects of functional and contingency interactivity on public engagement. Second, this study is an early attempt to examine the role and impact of emotion elements in nonprofit social media success without downplaying the role of interactivity. Third, this study is one of the earliest attempts to include interaction effects for different types of NPOs. Last, this study contributes to the organizational social media use research by demonstrating the benefits of computer-assisted approaches in processing text data on social media. From a practical perspective, this study provides strategic guidelines for NPOs to design effective communication contents and improve their public engagement on social media.

This study aims to crystallize the research landscape of corporate social responsibility (CSR) authenticity by systematically analyzing CSR scholarships published in peer-reviewed journals from 2007 to 2021.

Quantitative content analysis was used to systematically analyze 52 peer-reviewed articles on CSR authenticity. In particular, this study coded the conceptualizations and operationalizations of CSR authenticity, research contexts, applied theoretical frameworks and constructs associated with authenticity in the CSR scholarships.

This study’s analysis revealed that CSR authenticity is a multifaceted and multidimensional concept researched in various contexts. Yet, it still lacks clear and consistent conceptualization and theorization. Methodologically, qualitative and quantitative methods have equally contributed to the investigation of CSR authenticity. However, scale development and validation still need to improve.

The sample of this research is limited by the searching method and language restriction. This research contributes to CSR scholarships by describing the growing landscape of CSR authenticity research, identifying key research gaps and offering suggestions for future research.

Practitioners can use the findings as references to develop more authentic CSR activities.

This study is an early attempt to examine the research on CSR authenticity, which has been inconclusive and disorganized, despite the rapid growth of publications in recent years.

The purpose of this study is to investigate cross-cultural perspectives of corporate social responsibility (CSR) based on Carroll’s (1979, 1991) hierarchical CSR model. The present study examines the role of government and business trust in shaping publics’ expectations of business responsibility.

The primary data were derived from a cross-sectional survey in the USA, UAE and South Korea (N = 1,121). This paper compares publics’ prioritizations of business responsibilities across countries and examines how public trust in the government and business is related to CSR perceptions.

The paper presents evidence that publics’ perception of CSR differs significantly across the countries. Moreover, in a trusting society like the UAE, publics tend to put more emphasis on economic and philanthropic duties for business, whereas in a distrusting society like South Korea, publics consider legal and ethical responsibility to be important.

This study adds to the current understanding of diverse publics’ perception of CSR across culture and societies by highlighting the role of public trust in government in defining CSR.

This study aims to explore multifaceted corporate social responsibility (CSR) covered in popular English newspapers in the UK, USA, mainland China and Hong Kong from 2000 to 2016 via a computer-assisted analytical approach. This study moves the understanding of CSR away from corporate self-reporting to the mass media and raises interesting questions about the role of the news media in presenting CSR as a multifaceted, socially constructed concept.

Data were retrieved from CSR-related news articles from 2000 to 2016 that were archived in the LexisNexis database. Guided by the theoretical framework of agenda setting, a computer-assisted content analysis (Latent Dirichlet Allocation) was used to analyze 4,487 CSR-related articles from both business and non-business news sources. Analysis of variance was used to compare salient CSR topics in each country/region.

This study identifies newspapers as an alternate to corporations’ attempts to distribute CSR information and construct CSR meaning. The findings revealed that the news communicates a variety of CSR issues that are aligned or beyond what CSR was defined in corporate CSR reporting, as suggested in previous studies. In addition, CSR news coverages differ between the business and nonbusiness news sources. Furthermore, the media tone of CSR coverage significantly differed across the regions and between the business and nonbusiness newspapers.

Emerging topics in CSR news coverage, such as business education, could help companies identify untapped CSR realms in the market.

This study contributes to CSR communication research by adding a non-corporate perspective regarding what CSR means and should be focused on. The news media presents CSR using a heterogeneous approach as they not only provide surface reports on corporations’ CSR activities but also offer in-depth discussions.

This study examines how the different attributes of authentic leadership influence trust and employee organization fit and how such influences differ by gender and the level of positions during the COVID-19 pandemic.

The study employed a survey to examine US employees' perceptions toward different attributes of authentic leadership during the COVID-19 pandemic.

The study showed that self-awareness, balanced processing and internalized moral perspective positively relate to trust in the employer, mediated through employee–organization fit. However, relational transparency has a backfiring effect, negatively related to trust through the mediation of employee–organization fit. Additionally, this study highlights the differences in gender and level of positions in reactions to authentic leadership.

This study contributes to the understanding of internal public relations in a turbulent crisis time by proposing a mediated model that explains the effects of authentic leadership on employees' trust through their fit with the organization. Additionally, it identified that gender and position level are important factors moderating such effects.

Despite corporate social advocacy (CSA) has become a popular phenomenon, less is known about the potential negative public responses to corporations' CSA involvement and promotion. This paper aims to investigate the main and conditional effects of a new concept, CSA stance-action consistency, on consumers' negative responses to CSA communication.

The study employed a 4 (four types of CSA stance-action consistency) × 2 (CSA record: long vs short) between-subject experimental design. Social issue activism was measured as a continuous variable and treated as a moderator. An online experiment was conducted with participants recruited from MTurk (n = 224).

CSA stance-action consistency significantly predicted negative word-of-mouth and boycott intention. Participants' social issue activism moderated the effects. However, CSA record was not a significant predictor of consumers' negative responses to CSA communication.

This study advances CSA and corporate communication literature by proposing a new concept, CSA stance-action consistency and providing empirical evidence on its effects on consumer responses. Practical implications to CSA promotion were discussed.