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Article
Publication date: 1 June 2021

Jun Wen, Carol Chunfeng Wang, Edmund Goh, Zhaohui Su and Tianyu Ying

This paper explores the role of traditional Chinese medicine (TCM) as a tourism recovery drawcard to boost China's inbound tourism after COVID-19.

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Abstract

Purpose

This paper explores the role of traditional Chinese medicine (TCM) as a tourism recovery drawcard to boost China's inbound tourism after COVID-19.

Design/methodology/approach

This paper employed a mixed method involving a cross-disciplinary literature review along with reflections from experts in TCM and health communication to inform tourism management. Specifically, this paper examines TCM and its potential benefits as a medical tourism drawcard to combat COVID-19. The selected literature focusses on the image and merits of TCM to frame how this medical philosophy can be used to position China as a tourist destination. Reflections on the use of TCM as a tourism marketing tool can guide promotional strategies from the Chinese government and destination managers during and after COVID-19.

Findings

The Chinese government, the tourism industry (e.g. destination managers), the media and tourists must focus on three aspects of the role of TCM: to provide medical benefits to travellers amid COVID-19 and beyond, elevate China as a destination for global medical tourists and be leveraged as a tool for economic recovery.

Practical implications

The paper builds a tourism recovery framework for stakeholders to adopt tailored TCM communication strategies to boost its inbound tourism programme.

Originality/value

This paper is the first academic paper to review TCM comprehensively and critically in relation to China tourism and post-COVID-19 recovery measures.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 34 no. 2
Type: Research Article
ISSN: 1355-5855

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Article
Publication date: 18 August 2020

Dan Ma, Chunfeng Wang, Zhenming Fang and Ziwei Wang

The purpose of this paper is to empirically examine the impact of closing mechanism changes on market quality, investor trading behavior and market manipulation in the Shanghai…

642

Abstract

Purpose

The purpose of this paper is to empirically examine the impact of closing mechanism changes on market quality, investor trading behavior and market manipulation in the Shanghai stock market.

Design/methodology/approach

A dummy variable is constructed indicating whether the closing mechanism is call auction or continuous auction. Market quality is measured from aspects of liquidity, volatility and price continuity; investor trading behavior is scaled by order timing and order aggressiveness, and a price deviation indicator is the proxy of manipulation. Using panel regression, this study examines the impact of closing mechanism changes based on intraday transaction data from the Shanghai stock market.

Findings

The conclusions are as follows: First, market quality improves after the closing mechanism is reformed in terms of liquidity, volatility and price continuity. Second, order strategy changes significantly in the closing call market, and investors trade more aggressively in the continuous trading period before closing. Third, the closing call mechanism restrains the closing price manipulation and thus prompts an efficient closing price.

Originality/value

This paper examines the policy effects of closing mechanism changes from aspects of market quality, trading behavior and price manipulation, providing pieces of evidence for trading mechanism design and market supervision in emerging markets.

Details

China Finance Review International, vol. 11 no. 2
Type: Research Article
ISSN: 2044-1398

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Article
Publication date: 24 October 2021

Chunfeng Chen, Depeng Zhang, Kevin Lu and Catherine L. Wang

This paper aims to examine the effects of design sources (user design vs. company design) on customers’ perceived value (perceived self-improvement and perceived uncertainty) and…

775

Abstract

Purpose

This paper aims to examine the effects of design sources (user design vs. company design) on customers’ perceived value (perceived self-improvement and perceived uncertainty) and consequently purchase intention, as well as the moderating effect of brand strength in the context of purchasing utilitarian products.

Design/methodology/approach

Two studies were conducted. Study 1 used a laboratory experiment (n = 160) to test the effects of design sources on perceived self-improvement, perceived uncertainty and purchase intention. Study 2 used an online experiment (n = 312) to examine the moderating effect of brand strength.

Findings

The results showed that user design is a double-edged sword for companies. Compared with company design, user design is associated with stronger self-improvement and uncertainty as perceived by customers. Perceived self-improvement is positively related to purchase intention, while perceived uncertainty undermines purchase intention. Moreover, for weak brands, perceived self-improvement is significantly stronger in user design than company design, while for strong brands, this relationship is not significant.

Originality/value

This paper draws on mental accounting theory to study the perceived benefits and risks of user design of utilitarian products, and highlights the double-edged effects of user design on customers’ perceived value and purchase decision. The findings provide more rounded insights on user design of utilitarian products, complementing the one-sided view of customers’ positive perceives of user design in unclassified product categories.

Details

Journal of Product & Brand Management, vol. 31 no. 5
Type: Research Article
ISSN: 1061-0421

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Article
Publication date: 15 March 2023

Qiao Li, Chunfeng Liu, Jingrui Hou and Ping Wang

As an emerging tool for data discovery, data retrieval systems fail to effectively support users' cognitive processes during data search and access. To uncover the relationship…

464

Abstract

Purpose

As an emerging tool for data discovery, data retrieval systems fail to effectively support users' cognitive processes during data search and access. To uncover the relationship between data search and access and the cognitive mechanisms underlying this relationship, this paper examines the associations between affective memories, perceived value, search effort and the intention to access data during users' interactions with data retrieval systems.

Design/methodology/approach

This study conducted a user experiment for which 48 doctoral students from different disciplines were recruited. The authors collected search logs, screen recordings, questionnaires and eye movement data during the interactive data search. Multiple linear regression was used to test the hypotheses.

Findings

The results indicate that positive affective memories positively affect perceived value, while the effects of negative affective memories on perceived value are nonsignificant. Utility value positively affects search effort, while attainment value negatively affects search effort. Moreover, search effort partially positively affects the intention to access data, and it serves a full mediating role in the effects of utility value and attainment value on the intention to access data.

Originality/value

Through the comparison between the findings of this study and relevant findings in information search studies, this paper reveals the specificity of behaviour and cognitive processes during data search and access and the special characteristics of data discovery tasks. It sheds light on the inhibiting effect of attainment value and the motivating effect of utility value on data search and the intention to access data. Moreover, this paper provides new insights into the role of memory bias in the relationships between affective memories and data searchers' perceived value.

Details

Journal of Documentation, vol. 79 no. 5
Type: Research Article
ISSN: 0022-0418

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Article
Publication date: 13 January 2022

Jiang Daqi, Wang Hong, Zhou Bin and Wei Chunfeng

This paper aims to save time spent on manufacturing the data set and make the intelligent grasping system easy to deploy into a practical industrial environment. Due to the…

192

Abstract

Purpose

This paper aims to save time spent on manufacturing the data set and make the intelligent grasping system easy to deploy into a practical industrial environment. Due to the accuracy and robustness of the convolutional neural network, the success rate of the gripping operation reached a high level.

Design/Methodology/Approach

The proposed system comprises two diverse kinds of convolutional neuron network (CNN) algorithms used in different stages and a binocular eye-in-hand system on the end effector, which detects the position and orientation of workpiece. Both algorithms are trained by the data sets containing images and annotations, which are generated automatically by the proposed method.

Findings

The approach can be successfully applied to standard position-controlled robots common in the industry. The algorithm performs excellently in terms of elapsed time. Procession of a 256 × 256 image spends less than 0.1 s without relying on high-performance GPUs. The approach is validated in a series of grasping experiments. This method frees workers from monotonous work and improves factory productivity.

Originality/Value

The authors propose a novel neural network whose performance is tested to be excellent. Moreover, experimental results demonstrate that the proposed second level is extraordinary robust subject to environmental variations. The data sets are generated automatically which saves time spent on manufacturing the data set and makes the intelligent grasping system easy to deploy into a practical industrial environment. Due to the accuracy and robustness of the convolutional neural network, the success rate of the gripping operation reached a high level.

Details

Assembly Automation, vol. 42 no. 2
Type: Research Article
ISSN: 0144-5154

Keywords

Available. Open Access. Open Access
Article
Publication date: 13 January 2025

Shuyi Kong, Mengling Xie, Wei Zhang, Chunfeng Xia, Xie Yi, Tamirat Solomon, Xinan Yin, Haifei Liu and Changhai Wang

This article aims to explore the key role of community participation in the protection and development of national parks under the global trend of national park development and…

57

Abstract

Purpose

This article aims to explore the key role of community participation in the protection and development of national parks under the global trend of national park development and provide reference for the construction of China’s national park system by analyzing international successful cases and experiences.

Design/methodology/approach

The study on “International Experience of Community Support for National Park Development” integrates multimethods, from data mining reports, journals and policy docs from WB, UNEP, to case analyses. In-depth interviews with policymakers, academics and farmers reveal needs, challenges and best practices. Comparative analysis tailors findings to China’s context, offering recommendations for enhancing community support. This hybrid approach ensures practical insights for China’s application.

Findings

The results of this study underscore the paramount significance of community participation as a cornerstone in advancing sustainable development and safeguarding national parks amidst a growing global awareness of environmental stewardship. Through a thorough examination of international National Parks such as Yellowstone, Maasai Mara, Uluru-Kata Tjuta and Sanjiangyuan, we reveal a blueprint of success that hinges on robust policy support, empowerment of local communities, strategic economic incentives and multifaceted cross-sectoral collaborations. In the context of domestic hurdles, including inadequate legal frameworks, narrow participation avenues and resource scarcities, our analysis outlines actionable recommendations aimed at fortifying policy and legal frameworks, establishing efficient engagement modalities, bolstering community capacity-building initiatives and fostering economic sustainability. This comprehensive approach presents a visionary roadmap for World’s national park system, guiding it towards achieving an optimal equilibrium where ecological integrity and community prosperity coexist harmoniously.

Originality/value

The article underscores the originality in illuminating the pivotal role of community participation in national park protection and development amidst a global shift. By delving into international exemplars like Yellowstone, Maasai Mara, Uluru-Kata Tjuta, Sanjiangyuan and Panda, it uncovers novel insights on policy frameworks, community empowerment, economic incentives and collaborative models. This work contributes to the burgeoning discourse on balancing ecological conservation with socioeconomic development, providing a blueprint for sustainable national park management of all the world.

Details

Forestry Economics Review, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2631-3030

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Article
Publication date: 5 October 2022

Chunfeng Chen and Depeng Zhang

Negative word-of-mouth has a variety of negative effects on companies. Thus, how consumers process and evaluate negative word-of-mouth is an important issue for companies. This…

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Abstract

Purpose

Negative word-of-mouth has a variety of negative effects on companies. Thus, how consumers process and evaluate negative word-of-mouth is an important issue for companies. This research aims to investigate the effect of emotional intensity of negative word-of-mouth on consumers' perceived helpfulness.

Design/methodology/approach

The research model was developed based on attribution theory. A four-study approach involving two field experiments and two online experiments was employed to examine the proposed hypotheses.

Findings

The results show that the emotional intensity of negative word-of-mouth negatively affects altruistic motive attributions, while altruistic motive attributions positively affect perceived helpfulness and plays a mediating role in the relationship between the emotional intensity of negative word-of-mouth and perceived helpfulness. Consumers' self-construal moderates the effects of emotional intensity of negative word-of-mouth on altruistic motive attributions and perceived helpfulness, with the negative effects of emotional intensity of negative word-of-mouth on altruistic motive attributions and perceived helpfulness being weaker for consumers with high interdependent self-construal than for those with high independent self-construal.

Originality/value

The findings not only have a significant theoretical contribution, deepening the understanding of the effects of negative word-of-mouth but also have useful implications for practitioners to improve the management of negative word-of-mouth.

Details

Industrial Management & Data Systems, vol. 122 no. 12
Type: Research Article
ISSN: 0263-5577

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Article
Publication date: 27 July 2023

Chunfeng Chen and Depeng Zhang

This research focuses on the role of product acquisition cues in positive word-of-mouth (PWOM) content on social media, comparing the characteristics of different sources of…

516

Abstract

Purpose

This research focuses on the role of product acquisition cues in positive word-of-mouth (PWOM) content on social media, comparing the characteristics of different sources of product acquisition (purchased vs. gifted) and exploring whether and how they affect consumers' reliance on word-of-mouth (WOM).

Design/methodology/approach

The research model was developed based on the mental imagery theory. Two offline experiments and two online experiments were used to test the proposed hypotheses.

Findings

The results show that, compared to the purchased source, the gifted source evokes more positive mental imagery and greater emotional attachment to the product, resulting in greater consumer reliance on PWOM. In addition, the effect of the source of product acquisition on reliance on PWOM was stronger for experiential (vs. material) products and for consumers with higher interdependent (vs. independent) self-construal.

Originality/value

This research highlights the role of product acquisition cues in PWOM in influencing consumers' evaluation of WOM, while also revealing the processes inherent in how consumers process information through mental imagery. The findings provide a more comprehensive understanding of the antecedents of reliance on WOM and offer new insights and recommendations for management practitioners.

Details

Journal of Research in Interactive Marketing, vol. 18 no. 2
Type: Research Article
ISSN: 2040-7122

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Article
Publication date: 17 April 2023

Chunfeng Chen and Depeng Zhang

The rapid development of live-streaming commerce has increased companies’ marketing effectiveness. While previous studies have explored the effects of its technical features on…

3119

Abstract

Purpose

The rapid development of live-streaming commerce has increased companies’ marketing effectiveness. While previous studies have explored the effects of its technical features on consumers, the effects of marketing-related factors remain unknown. This study aims to investigate the effects of the marketing elements of live-streaming commerce on consumers’ purchase intentions.

Design/methodology/approach

The research model is derived from the Yale model and the benefit–risk framework. To test the study hypotheses, data were collected through a questionnaire survey of 392 live-streaming shoppers and analyzed using SmartPLS.

Findings

The empirical results indicate that broadcaster competence and online crowding increase consumers’ perception of price attractiveness while reducing their perceived uncertainty. Information diagnosticity also reduces consumers’ perceived uncertainty. Furthermore, purchase intention is positively and negatively affected by perceived price attractiveness and perceived uncertainty, respectively. Finally, product scarcity moderates the relationships between broadcaster competence, online crowding, information diagnosticity, perceived price attractiveness and perceived uncertainty.

Originality/value

The study identifies the different marketing elements in live-streaming commerce and their effects on consumers’ value evaluations and purchase intentions. The findings provide comprehensive insights into the antecedents of live-streaming shopping and offer new perceptions and recommendations for practitioners.

Details

Journal of Services Marketing, vol. 37 no. 8
Type: Research Article
ISSN: 0887-6045

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Article
Publication date: 29 October 2018

Zebin Yang, Xi Chen, Xiaodong Sun, Chunfeng Bao and Jiang Lu

The purpose of this paper is to handle the problem of the radial disturbance caused by rotor mass unbalance and load change in a bearingless induction motor (BIM).

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Abstract

Purpose

The purpose of this paper is to handle the problem of the radial disturbance caused by rotor mass unbalance and load change in a bearingless induction motor (BIM).

Design/methodology/approach

The active disturbance rejection controller (ADRC) is used to replace the traditional PI controller, and a cubic interpolation method is used to fit the nonlinear function of ADRC, so as to improve the control performance. Meanwhile, a disturbance observer is applied to the suspension system, and the observed disturbance acceleration is compensated to the suspension system in the form of current; thus, the suppression of the rotor radial disturbance is realized.

Findings

The proposed method can effectively suppress the radial disturbance of the rotor, meliorate the suspension performance of the motor and enhance the anti-interference ability of the system. Besides, it has excellent dynamic and static performance.

Originality/value

A radial disturbance control strategy of the BIM based on improved ADRC is proposed is to suppress the radial disturbance of the rotor. The improved ADRC is to enhance the control performance of the system, and the disturbance observer is designed to observe and compensate the disturbance.

Details

COMPEL - The international journal for computation and mathematics in electrical and electronic engineering, vol. 38 no. 1
Type: Research Article
ISSN: 0332-1649

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