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This study aims to examine the efforts of two universities in Taiwan, particularly their engagement in coastal rural communities, and provides insights into the substantial contributions of University Social Responsibility (USR) projects toward achieving the sustainable development goals (SDGs) in rural settings. The objective of this research is to analyze the outcomes of these case projects on the SDGs and, consequently, to propose a theoretical model aimed at enhancing student participation in achieving SDGs through USR programs.

This study adapted the methodology comprising SDGs contribution analysis and participant observation. The SDGs contribution analysis unfolds in three steps. First, the authors conducted evaluation of the 2030 Agenda for Sustainable Development. This step involved a thorough analysis of all 17 SDGs and their respective targets to establish a foundational understanding. Second, analyzed the outcomes of the case projects to examine the specific contributions of case projects toward achieving the SDGs. Third, the information from the preceding steps is analyzed to determine the extent of the case projects’ contributions to the SDGs.

The study proposes a theoretical model to enhance student engagement in achieving SDGs, emphasizing student empowerment, community partnership and robust evaluation methods aligned with SDGs and social impacts. This model could offer guidance for higher education institutions (HEIs) globally on utilizing USR programs to contribute to the SDGs, while simultaneously enriching student learning experiences through practical engagement and empowerment.

This model can be enhanced and validated by applying more rigorous scientific methods. For instance, conducting surveys on students and community participants of events and activities, utilizing a statistically rigorous approach such as pre-post testing, can analyze the effectiveness of these programs on various SDG-related variables (e.g. awareness of SDGs). Additionally, exploring the relationships between the tested variables can be a potential research direction. For instance, examining whether community engagement can positively increase the social impacts of USR projects, or whether student empowerment can enhance community capacity building, are important issues worthy of discovery.

This model emphasizes the pivotal role of student empowerment, advocating for an educational approach that not only enhances students’ proficiency in community development but also potentially shapes their career trajectories, as evidenced by the case projects examined in this study. In essence, this model offers HEIs a structured pathway to enrich student engagement in realizing SDGs through USR initiatives. It posits student empowerment as the foundational element, fostering a learning environment where students gain valuable skills and insights into community development, potentially guiding their future professional endeavors. This research provides practical direction for those HEIs implementing USR projects, which will increase the positive impacts brought by HEIs, especially for the students and local community.

To the best of the authors’ knowledge, no previous studies have proposed a theoretical model specifically designed to engage students in achieving SDGs through USR programs in a rural context. The significance of this study lies in its potential to serve as a guide for higher education institutions globally, enabling them to effectively leverage USR programs to contribute toward SDGs. This makes the study an invaluable resource for researchers, policymakers and educators who are committed to fostering sustainability.

The primary aim of this paper is to investigate the evolutionary process and collaboration within Taiwan's cut‐flower supply chains. The paper also go on to discuss the enablement of supply chain coordination through information technology (IT) adoption and network effects, as well as performance improvements achieved by the introduction of the wholesale information sharing hotline (WISH) system.

This paper examines the evolutionary process in Taiwan's cut‐flower supply chains from a macro‐study perspective, based upon primary data obtained from in‐depth interviews. The paper also applies multiple regression analyses from a micro‐study perspective, in order to gain insights into the evolution of market share within the supply chains, thereby facilitating the investigation of the effectiveness of the WISH system.

The results reveal that the auction houses are heavily dependent upon reliable sources of supply, and that in the earlier stages of the evolutionary process, they played a mediating role in the formulation of auction lines based upon retailer demand through the adoption of the e‐auction mechanism. Since then, the operational performance of the auction houses has been improved considerably, with horizontal coordination being supported by information sharing through the WISH system. The network effect is found to have a positive correlation with the number of participants within the system.

This paper focuses specifically on the evolutionary process of the cut‐flower supply chains in Taiwan, examining the simultaneous achievement of both vertical and horizontal collaboration through the advancement of IT.