Martha E. Williams and Sarah H. McDougal
This is the third article on Business and Law (BSL) Databases in a continuing series of articles summarizing and commenting on new database products. Two companion articles, one…
Abstract
This is the third article on Business and Law (BSL) Databases in a continuing series of articles summarizing and commenting on new database products. Two companion articles, one covering science, technology and medicine (STM) (Online & CDROM Review vol. 18 issue 1) and the other covering social science, humanities, news and general (SSH) (Online & CDROM Review vol. 18 issue 2) complement this article. The articles are based on the newly appearing database products in the Gale Directory of Databases. The Gale Directory of Databases (GDD) was created in January 1993 by merging Computer‐Readable Databases: A Directory and Data Sourcebook (CRD) together with the Directory of Online Databases (DOD) and the Directory of Portable Databases (DPD).
Tom Wesley and Christopher Tobin
This article describes some of the work of the European Community funded project — Communication and Access to Information for People with Special Needs in the (CAPS) Programme…
Abstract
This article describes some of the work of the European Community funded project — Communication and Access to Information for People with Special Needs in the (CAPS) Programme Technology Initiative for Disabled and Elderly (TIDE). CAPS is developing ways of increasing access to information for a significant group of handicapped and elderly persons who have difficulty in accessing the printed word. The print disabled group includes the blind, the deaf blind, the visually impaired, the dyslexic and those with motor impairments which make it difficult to control paper documents.
Aubrey Wilson and Christopher West
Discusses the link between AIDS and marketing for companies, andthe effect this has had on conventional and unconventional products.Defines three levels of marketing…
Abstract
Discusses the link between AIDS and marketing for companies, and the effect this has had on conventional and unconventional products. Defines three levels of marketing “unmentionables”: taste, ethical and legal. Owing to the subject‐matter, language and images used in anti‐AIDS campaigns, marketing has new freedom and can use its power to shock the public. Concludes that, although some topics which were previously unmentionable are now acceptable, society continues to produce new taboos.
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Jeffery Houghton, Christopher Neck and Kenneth Cooper
The purpose of this paper is to suggest that nutritious food intake is a somewhat overlooked yet essential aspect of corporate wellness that has the potential to help provide…
Abstract
Purpose
The purpose of this paper is to suggest that nutritious food intake is a somewhat overlooked yet essential aspect of corporate wellness that has the potential to help provide organizations with a sustainable competitive advantage.
Design/methodology/approach
The paper first discusses the resource‐based view, identifying ways in which nutritious food intake across an organization may serve to create rare and inimitable organizational resources leading to a competitive advantage. It then presents a basic overview of the fundamentals of nutritious food intake. It proceeds to review the transtheoretical stages of change model in the context of tailored nutrition interventions in organizations, providing a detailed overview of key individual behavior focused and environmental focused change strategies along with a discussion of types of technical delivery systems.
Findings
The paper suggests that an organization may be able to use a tailored stage‐based nutrition intervention as part of a comprehensive wellness program in order to help create a sustainable competitive advantage based on the nutritious food intake of its members.
Research limitations/implications
Future researchers should continue to examine the effectiveness of stage‐based computer tailored nutrition interventions and their delivery systems, particularly in the context of comprehensive corporate wellness plans and the extent to which this serves to create a competitive advantage through lower direct healthcare costs and higher worker productivity.
Practical implications
Organizational leaders should carefully consider the strategies and methodologies presented in this paper when designing and implementing nutrition interventions as part of a broad corporate wellness program.
Originality/value
This paper makes a valuable contribution to the organizational literature by recognizing the potential for the application of the transtheoretical stages of change model from the field of nutrition education within the context of the resource‐based view of organizations.
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Xiaoli Tian and Daniel A. Menchik
To understand the phenomena of people revealing regrettable information on the Internet, we examine who people think they’re addressing, and what they say, in the process of…
Abstract
Purpose
To understand the phenomena of people revealing regrettable information on the Internet, we examine who people think they’re addressing, and what they say, in the process of interacting with those not physically or temporally co-present.
Methodology/approach
We conduct qualitative analyses of interviews with student bloggers and observations of five years’ worth of their blog posts, drawing on linguists’ concepts of indexical ground and deictics. Based on analyses of how bloggers reference their shared indexical ground and how they use deictics, we expose bloggers’ evolving awareness of their audiences, and the relationship between this awareness and their disclosures.
Findings
Over time, writers and their regular audience, or “chorus,” reciprocally reveal personal information. However, since not all audience members reveal themselves in this venue, writers’ disclosures are available to those observers they are not aware of. Thus, their overdisclosure is tied to what we call the “n-adic” organization of online interaction. Specifically, and as can be seen in their linguistic cues, n-adic utterances are directed toward a non-unified audience whose invisibility makes the discloser unable to find out the exact number of participants or the time they enter or exit the interaction.
Research implications
Attention to linguistic cues, such as deictics, is a compelling way to identify the shifting reference groups of ethnographic subjects interacting with physically or temporally distant others.
Originality/value
We describe the social organization of interaction with undetectable others. n-adic interactions likely also happen in other on- and offline venues in which participants are obscured but can contribute anonymously.
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This paper discusses cross‐sectoral collaboration in procuring and implementing a new library management system. After a historical review of collaboration in this area in the UK…
Abstract
This paper discusses cross‐sectoral collaboration in procuring and implementing a new library management system. After a historical review of collaboration in this area in the UK and other countries, it focuses on the joint purchase of the Voyager system (supplied by Endeavor Information Systems Inc.) by Edinburgh University and the National Library of Scotland. The differing missions and automation histories of the two institutions are discussed, followed by a practical summary of the procurement and implementation processes. The theoretical and practical advantages and disadvantages of this form of collaborative approach between academic and government organisations are described.
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Roger Palmer, Adam Lindgreen and Joëlle Vanhamme
The purpose of this article is to challenge the applicability of the traditional micro‐economic framework for analysing marketing situations and actions in the contemporary…
Abstract
Purpose
The purpose of this article is to challenge the applicability of the traditional micro‐economic framework for analysing marketing situations and actions in the contemporary marketing environment. To assess the validity and value of relationship marketing as an alternative paradigm. To identify fruitful directions for further research.
Design/methodology/approach
The literature of relationships and relationship marketing was systematically reviewed and thoroughly analysed, and a conceptual framework built from the findings.
Findings
Three key schools of thought are identified, examined and discussed, and their main components explained and examined. Various perspectives on exchange relationships are discussed. Two specific tools for implementation of relationship marketing are evaluated. With a clear conceptual frame of reference thus established, the second part proposes a number of fruitful directions for further research. These include a bibliometric study to assess whether or not a consistent theory of relationship marketing exists, and a rigorous identification of contextual factors determining different marketing styles.
Research limitations/implications
The second part of the paper explicitly discusses research directions to take the new paradigm forward, in theory and in practice.
Practical implications
The combination of a more rigorous conceptual framework and a clear research agenda holds the promise of significant progress in the practical implementation of a young sub‐discipline.
Originality/value
The paper presents a distinctively wide‐ranging and thorough overview of the subject of value to both academic researchers and marketing practitioners.
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Crown not above law, says safety chief The immunity of Crown bodies against prosecution and other law enforcement action is out of keeping with modern thinking, says Bill Simpson…
Abstract
Crown not above law, says safety chief The immunity of Crown bodies against prosecution and other law enforcement action is out of keeping with modern thinking, says Bill Simpson, chairman of the Health and Safety Commission.