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Article
Publication date: 1 February 1995

Christine Unruh

Burnt by the foibles of celebrity spokespeople, more and more companies are turning their corporate images (and fortunes) over to animated characters. Is that a good strategic…

139

Abstract

Burnt by the foibles of celebrity spokespeople, more and more companies are turning their corporate images (and fortunes) over to animated characters. Is that a good strategic move? Tony, for one, thinks it's G‐G‐G‐G‐Great!

Details

Journal of Business Strategy, vol. 16 no. 2
Type: Research Article
ISSN: 0275-6668

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Article
Publication date: 1 April 1994

Bristol Voss, Christine Unrnh, Yeun Littlefield, Barry A. Pupkin and B.V.

Federal judges can execute at will—execute U.S. corporations, that is. Buried in the 1991 sentencing‐guidelines is a clause that gives courts the power to put any business out of…

305

Abstract

Federal judges can execute at will—execute U.S. corporations, that is. Buried in the 1991 sentencing‐guidelines is a clause that gives courts the power to put any business out of business—permanently.

Details

Journal of Business Strategy, vol. 15 no. 4
Type: Research Article
ISSN: 0275-6668

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Article
Publication date: 1 January 1994

Advertising has always had a penchant for risque business—Calvin Klein's “Obsession” campaign is certainly one example that comes to mind. Now, however, the TV screen is steaming…

68

Abstract

Advertising has always had a penchant for risque business—Calvin Klein's “Obsession” campaign is certainly one example that comes to mind. Now, however, the TV screen is steaming up with a most unlikely suspect: Campbell's Soup. The grande dame has ladled up a bold new campaign pointing out the wholesome truth that eternal health and beauty are packed into that familiar red and white can.

Details

Journal of Business Strategy, vol. 15 no. 1
Type: Research Article
ISSN: 0275-6668

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Article
Publication date: 1 February 1994

Borden's Elsie leads the herd of logos that actually enhance the image of their brands. Elsie's presence boosts her company's image a whopping 15%. IBM and Mercedes Benz icons…

42

Abstract

Borden's Elsie leads the herd of logos that actually enhance the image of their brands. Elsie's presence boosts her company's image a whopping 15%. IBM and Mercedes Benz icons enhance the images of their brands 9% and 8% respectively. So says the LogoValue survey conducted by the Schechter Group in New York. Many logos, in fact, actually downgrade a company's image to varying degrees. What people don't realize, notes Alvin H. Schechter, chairman and CEO of the eponymous company, “High recognition of an icon is no guarantee that the logo is making a positive image contribution.”

Details

Journal of Business Strategy, vol. 15 no. 2
Type: Research Article
ISSN: 0275-6668

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Book part
Publication date: 9 July 2013

Maria Lexhagen, Mia Larson and Christine Lundberg

This chapter focuses on the importance of social media for pop culture fans. A web survey for fans of the Twilight Saga is implemented, using the concepts of cognitive, affective…

Abstract

This chapter focuses on the importance of social media for pop culture fans. A web survey for fans of the Twilight Saga is implemented, using the concepts of cognitive, affective, and evaluative social identity and personal, product, and situational involvement. The purpose is to examine to what degree social identity and involvement can explain pop culture fans’ future intention to travel, make recommendations to others, and use social media. Findings show that pop culture fans use social media to a large extent and that these means are important for making decisions about traveling and event participation. Moreover, the chapter shows that involvement dimensions are more important than social identity dimensions to explain future intention to travel, to recommend to others, and to use social media.

Details

Tourism Social Media: Transformations in Identity, Community and Culture
Type: Book
ISBN: 978-1-78190-213-4

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Article
Publication date: 1 February 1979

Corner Contest Conference Papers Index. The contest for this quarter will be held on the Conference Papers Index database, which is prepared by Data Courier, Inc. The Conference…

10

Abstract

Corner Contest Conference Papers Index. The contest for this quarter will be held on the Conference Papers Index database, which is prepared by Data Courier, Inc. The Conference Papers Index is available through BRS, Lockheed, and SDC.

Details

Online Review, vol. 3 no. 2
Type: Research Article
ISSN: 0309-314X

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Case study
Publication date: 23 October 2023

Rita J. Shea-Van Fossen, Lisa T. Stickney and Janet Rovenpor

Data for the case came from public sources, including legal proceedings, court filings, company press releases and Securities and Exchange Commission filings.

Abstract

Research methodology

Data for the case came from public sources, including legal proceedings, court filings, company press releases and Securities and Exchange Commission filings.

Case overview/synopsis

In June 2020, former Pinterest employees made public charges of gender and racial discrimination. Despite changes implemented by the company, several Pinterest shareholders filed derivative lawsuits charging the company with breach of fiduciary duty, waste of corporate assets, abuse of control and violating federal securities laws. The case provides an overview of the company’s management, board and stock structures, as well as information on the shareholders who sued the company and their concerns. The case raises substantial questions about management’s and board member’s responsibilities in corporate governance, illustrates how stock structures can be used to impede governance and suggests ways to evaluate activist shareholders.

Complexity academic level

This case is appropriate for graduate, advanced undergraduate or executive education courses in strategy, corporate governance or strategic human resources that discuss corporate governance, fiduciary responsibilities, designing workplace culture or management responses to shareholders. Instructors can apply two sets of theories and frameworks to this case: theories of corporate governance and Hirschman’s (1970) exit, voice or loyalty framework in the context of shareholder activism.

Details

The CASE Journal, vol. 20 no. 4
Type: Case Study
ISSN: 1544-9106

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