Burnt by the foibles of celebrity spokespeople, more and more companies are turning their corporate images (and fortunes) over to animated characters. Is that a good strategic…
Abstract
Burnt by the foibles of celebrity spokespeople, more and more companies are turning their corporate images (and fortunes) over to animated characters. Is that a good strategic move? Tony, for one, thinks it's G‐G‐G‐G‐Great!
Bristol Voss, Christine Unrnh, Yeun Littlefield, Barry A. Pupkin and B.V.
Federal judges can execute at will—execute U.S. corporations, that is. Buried in the 1991 sentencing‐guidelines is a clause that gives courts the power to put any business out of…
Abstract
Federal judges can execute at will—execute U.S. corporations, that is. Buried in the 1991 sentencing‐guidelines is a clause that gives courts the power to put any business out of business—permanently.
Advertising has always had a penchant for risque business—Calvin Klein's “Obsession” campaign is certainly one example that comes to mind. Now, however, the TV screen is steaming…
Abstract
Advertising has always had a penchant for risque business—Calvin Klein's “Obsession” campaign is certainly one example that comes to mind. Now, however, the TV screen is steaming up with a most unlikely suspect: Campbell's Soup. The grande dame has ladled up a bold new campaign pointing out the wholesome truth that eternal health and beauty are packed into that familiar red and white can.
Borden's Elsie leads the herd of logos that actually enhance the image of their brands. Elsie's presence boosts her company's image a whopping 15%. IBM and Mercedes Benz icons…
Abstract
Borden's Elsie leads the herd of logos that actually enhance the image of their brands. Elsie's presence boosts her company's image a whopping 15%. IBM and Mercedes Benz icons enhance the images of their brands 9% and 8% respectively. So says the LogoValue survey conducted by the Schechter Group in New York. Many logos, in fact, actually downgrade a company's image to varying degrees. What people don't realize, notes Alvin H. Schechter, chairman and CEO of the eponymous company, “High recognition of an icon is no guarantee that the logo is making a positive image contribution.”
Maria Lexhagen, Mia Larson and Christine Lundberg
This chapter focuses on the importance of social media for pop culture fans. A web survey for fans of the Twilight Saga is implemented, using the concepts of cognitive, affective…
Abstract
This chapter focuses on the importance of social media for pop culture fans. A web survey for fans of the Twilight Saga is implemented, using the concepts of cognitive, affective, and evaluative social identity and personal, product, and situational involvement. The purpose is to examine to what degree social identity and involvement can explain pop culture fans’ future intention to travel, make recommendations to others, and use social media. Findings show that pop culture fans use social media to a large extent and that these means are important for making decisions about traveling and event participation. Moreover, the chapter shows that involvement dimensions are more important than social identity dimensions to explain future intention to travel, to recommend to others, and to use social media.
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Corner Contest Conference Papers Index. The contest for this quarter will be held on the Conference Papers Index database, which is prepared by Data Courier, Inc. The Conference…
Abstract
Corner Contest Conference Papers Index. The contest for this quarter will be held on the Conference Papers Index database, which is prepared by Data Courier, Inc. The Conference Papers Index is available through BRS, Lockheed, and SDC.
Rita J. Shea-Van Fossen, Lisa T. Stickney and Janet Rovenpor
Data for the case came from public sources, including legal proceedings, court filings, company press releases and Securities and Exchange Commission filings.
Abstract
Research methodology
Data for the case came from public sources, including legal proceedings, court filings, company press releases and Securities and Exchange Commission filings.
Case overview/synopsis
In June 2020, former Pinterest employees made public charges of gender and racial discrimination. Despite changes implemented by the company, several Pinterest shareholders filed derivative lawsuits charging the company with breach of fiduciary duty, waste of corporate assets, abuse of control and violating federal securities laws. The case provides an overview of the company’s management, board and stock structures, as well as information on the shareholders who sued the company and their concerns. The case raises substantial questions about management’s and board member’s responsibilities in corporate governance, illustrates how stock structures can be used to impede governance and suggests ways to evaluate activist shareholders.
Complexity academic level
This case is appropriate for graduate, advanced undergraduate or executive education courses in strategy, corporate governance or strategic human resources that discuss corporate governance, fiduciary responsibilities, designing workplace culture or management responses to shareholders. Instructors can apply two sets of theories and frameworks to this case: theories of corporate governance and Hirschman’s (1970) exit, voice or loyalty framework in the context of shareholder activism.