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Article
Publication date: 1 January 1989

Ajay Bhasin, Roger Dickinson, Christine G. Hauri and William A. Robinson

Considers the nature and extent of sales promotion activity.Examines promotions as a method of protecting a brand in the future,various promotion techniques, and how to prepare…

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Abstract

Considers the nature and extent of sales promotion activity. Examines promotions as a method of protecting a brand in the future, various promotion techniques, and how to prepare for the growth of a promotion. Surmises that the trends that have made promotion so prevalent will continue, so brands that utilize franchise and image‐building promotions will reap rewards in the future.

Details

Journal of Consumer Marketing, vol. 6 no. 1
Type: Research Article
ISSN: 0736-3761

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Book part
Publication date: 2 September 2015

Seth A. Parsons, Audra K. Parker, Kristien Zenkov, Christine DeGregory, Laurel Taylor, Daniel Kye and Summer Haury

This chapter describes a new video-coding tool, Edthena, and how two teacher preparation programs adopted and implemented this technology. We present our successes and our…

Abstract

Purpose

This chapter describes a new video-coding tool, Edthena, and how two teacher preparation programs adopted and implemented this technology. We present our successes and our missteps to help other teacher preparation programs learn from our experiences.

Methodology/approach

Multiple stakeholders were involved in the implementation of Edthena: teacher candidates, cooperating teachers, university supervisors, and university course instructors. Each of the authors of this chapter fills at least one of these roles. Each author reflected on his or her use of this tool, and we collaboratively analyzed our reflections to ascertain successes and lessons learned in the implementation of a new tool.

Findings

We found that Edthena provided many enhancements to traditional teacher candidate field experiences and internships, most notably more consistent and richer reflection on and communication about instruction.

Practical implications

When implementing a new technological tool, teacher educators need to be very strategic and intentional in introducing the tool. All stakeholders need to know the benefits of using a new tool and also require clear guidelines for its use to reduce the natural tendency of resisting change.

Details

Video Research in Disciplinary Literacies
Type: Book
ISBN: 978-1-78441-678-2

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Article
Publication date: 14 October 2013

Catherine Lewis and Akihiko Takahashi

The purpose of this paper is to briefly describe the role of lesson study in implementation of national curriculum reforms in Japan, identifying key features that may be of…

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Abstract

Purpose

The purpose of this paper is to briefly describe the role of lesson study in implementation of national curriculum reforms in Japan, identifying key features that may be of interest to policy-makers in other countries.

Design/methodology/approach

Literature review, observation, and artefact collection were used to study the role of lesson study in educational reform in Japan.

Findings

One key characteristic of implementation of national curricular reforms in Japan is that lesson study allows primary and secondary schools, universities, district and prefectural offices, and subject-matter associations to collaborate in implementation. Some key features of the lesson study-supported system of implementation of curricular reform in Japan includes: the ability of school-based lesson study groups to leverage regional and national subject-matter expertise; school learning routines that enable systematic study, refinement, and dissemination of practice (e.g. kyouzai kenkyuu, public research lessons, grade-level collaboration); and policy structures that support implementation (e.g. grants for designated research schools, a period to try out new standards before they are required by law).

Research limitations/implications

While some features of lesson study transfer readily from Japan to other countries (such as the usefulness of curriculum study, live lessons, and interchange with more experienced teachers), comprehensive systems for using lesson study to support curricular reform are yet to develop outside Japan. This paper identifies the policy, cultural, and infrastructural elements of the Japanese system that allow lesson study to effectively support implementation of new curriculum.

Originality/value

Successful implementation of curricular reform at the classroom level is a persistent difficulty in many countries. Japan's system illustrates how the strengths of teacher leadership and research-based content can be joined to support curriculum implementation, through interlocking systems of lesson study.

Details

International Journal for Lesson and Learning Studies, vol. 2 no. 3
Type: Research Article
ISSN: 2046-8253

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