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This exploratory study seeks to examine self‐reported recall of eating occasions that contain fruit. The aim is to obtain insights around the use of fruit in a range of eating occasions, and to identify the ways that various fruit types are incorporated into the diet.

A longitudinal study obtained detail about eating occasions using 24‐hour dietary recall over a three‐month period. A total of 25 women aged between 35‐66 years with a moderate to high annual household income took part. There were 5,791 eating occasions reported, of which 29 per cent contained fruit.

Individual fruit types were integrated into the diet in varying ways. Diversity was observed within and between participants in terms of the foods and beverages that were typically consumed during eating occasions that contained fruit. The paper documents contextual characteristics of eating occasions that featured individual fruit types.

The study comprised a small, relatively homogeneous sample population, and no quantities of fruit consumed were measured. However, the longitudinal design enabled a broad range of eating occasions containing fruit to be captured for each participant.

The findings help build a more comprehensive understanding of how fruits are incorporated into the diet. The approach can be applied to a larger and more diverse sample population to explore fruit consumption further. Typical usage patterns for individual fruit may then be used to develop effective suggestions for promoting fruit consumption.

The purpose of this paper is to understand stress triggers frequently experienced by relatively affluent working mothers of young children, to explore the situational context surrounding the various coping strategies used and to assess the value of foods specifically targeted at affecting stress (i.e. “mood foods”). Women with young children were selected as the focus because the greater dependency of young children creates the potential for significant work-family conflicts.

A two-staged study explored the stressors that mothers with young children encounter and identified their means of coping. Four fruit-based products (atomiser, pill, chocolate, drink) were then presented and the mothers ' receptivity to them assessed.

Some common coping strategies were viewed positively as behaviours the women wished to retain, but other strategies such as crying, yelling/shouting or drinking alcohol involved behaviours with which they were less happy. Time restraints limited the choice of coping strategy. Over three-quarters of the women in the study were interested in a fruit-based product with naturally occurring stress-relief properties that could either replace these behaviours or be used in tandem with acceptable behaviours, preference depending on the situation.

Once beyond a conceptual stage, further research using techniques such as non-hypothetical markets should be conducted with a broader section of the public in order to determine the true value of such products.

The research demonstrates that the range of stress-relief strategies, and their use by women with young children are highly dependent on the situation. In addition, it confirms the willingness to try a novel fruit-based product that could assist in stress relief.

The purpose of this paper is to empirically examine the relationships between entrepreneurial orientation (EO), absorptive capacity (ACAP), and technological innovation capabilities (TIC) among industrial SMEs operating in an unstable environment. The research also aims to determine whether ACAP has a mediating role in the relation between EO and TIC.

A structural equation model was designed to examine the relationships. On the basis of a research framework, a self-administered questionnaire was used to gather data from SMEs owners in the Kurdistan region of Iraq. There were 432 out of 676 questionnaires returned and subsequently used for statistical analysis.

The outcomes of the present research indicate both EO and ACAP have significant effects on TIC. Furthermore, the outcomes suggest that ACAP has a mediation role in the nexus between EO and TIC and that indicates the ability of EO to strengthen TIC via ACAP.

The research contributes to the literature through three aspects. First, it provides some empirical evidence on the relationships between EO, ACAP and TIC of SMEs. Second, the research sheds light on the insights that firms can use externally generated knowledge as a mechanism to enhance their proactivity and willingness toward innovation. Third, for the innovation literature, it is valuable contribution to placing ACAP within the frame of EO. Thus, they can be advantageous to more development in innovation literature.