Wim Elving, Betteke van Ruler, Michael Goodman and Christina Genest
This study aims to present current trends and developments in the field of communication management in The Netherlands. With the use of data obtained in 1999, the authors were…
Abstract
Purpose
This study aims to present current trends and developments in the field of communication management in The Netherlands. With the use of data obtained in 1999, the authors were able to identify trends and developments in the field and to compare these findings with studies conducted in the USA.
Design/methodology/approach
A total of 556 communication managers working in different parts of the industry responded and completed a questionnaire in 2005. Respondents were mainly heads of communication departments and were chosen by taking a random selection of 25 percent of all Dutch organizations with more than 50 employees. Members of the Dutch professional society, Logeion, also completed the survey.
Findings
The study's main areas of focus are: the size of communication departments, the glass ceiling for female professionals, and encroachment on communication positions. Findings show that the number of female professionals increased and balanced male professionals. Encroachment decreased compared with 1999.
Originality/value
Many studies report on trends and developments in the communication management or corporate communication profession. This study is unique because the authors compare its findings with those found in The Netherlands in 1999, enabling them to analyze developments over time. They also compare the Dutch situation with that in the USA.
Details
Keywords
The purpose of this article is to examine the influence of corporate culture on the practice of corporate philanthropy in a global environment.
Abstract
Purpose
The purpose of this article is to examine the influence of corporate culture on the practice of corporate philanthropy in a global environment.
Design/methodology/approach
The paper uses content analysis of corporate texts and media; interviews with global philanthropy practitioners.
Findings
The paper finds that: corporate philanthropy is a reflector of corporate values; global corporate philanthropists have a history of commitment to corporate social responsibility (CSR) activities; global companies practice international philanthropy; program delivery differs as a reflection of corporate history, values, mission, and business drivers; global corporations utilize CSR to gain and maintain their “license to operate”; and corporate cultural learning is pursued as an explicit activity; cross‐cultural learning is generally perceived as an implicit outcome. CSR shares values, opportunity for integrated cultural learning.
Research limitations/implications
This research is not generalizable. Its findings could be explored by surveying a larger purposive sample.
Practical implications
The practical implications of this research are the sharing of corporate values and the inclusion of cultural learning through the integration of CSR activities, including philanthropy.
Originality/value
The study found corporate opportunities for cultural learning valuable to the development of the global corporation as global corporate citizen, a prerequisite to the effective practice of philanthropy and for doing business globally.
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Keywords
The purpose of this paper is to discuss the challenges facing corporate communication professionals and researchers, and to introduce the issues presented in the papers from the…
Abstract
Purpose
The purpose of this paper is to discuss the challenges facing corporate communication professionals and researchers, and to introduce the issues presented in the papers from the CCI Conference on Corporate Communication 2008 published in this special issue.
Design/methodology/approach
This paper presents a discussion of the issues raised in the special issue papers.
Findings
Discussion of the future of the corporate communication profession in the wake of the global fiscal crisis.
Research limitations/implications
This paper implies several areas for further research.
Practical implications
This paper implies strategic knowledge of business processes and practice for effective corporate communication.
Originality/value
This paper articulates complex challenges facing corporate communicators.
Details
Keywords
The purpose of this paper is to discuss the future of corporate communication professionals and researchers; to present the findings of the Corporate Communication International…
Abstract
Purpose
The purpose of this paper is to discuss the future of corporate communication professionals and researchers; to present the findings of the Corporate Communication International (CCI) Corporate Communication Practices and Trends Study 2009; and to introduce the issues presented in the papers from the CCI Conference on Corporate Communication 2009 published in this special issue.
Design/methodology/approach
The paper presents a discussion of the future of the corporate communication and the findings of the CCI Corporate Communication Practices and Trends Study 2009.
Findings
The paper implies strategic knowledge of business processes and practice for effective corporate communication.
Research limitations/implications
The paper implies several areas for further research.
Originality/value
The paper articulates complex challenges facing corporate communicators.