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1 – 10 of 140Christian Fuentes, Johan Hagberg and Hans Kjellberg
The purpose of this paper is to further develop the conceptualization of music consumption in the digital age by examining how contemporary music listening is interweaved with…
Abstract
Purpose
The purpose of this paper is to further develop the conceptualization of music consumption in the digital age by examining how contemporary music listening is interweaved with other practices, how it shapes those practices and how it is in turn shaped by them.
Design/methodology/approach
The paper draws on extensive, qualitative interviews with 15 Swedish music consumers. During the course of these interviews, specific situations of everyday music listening were discussed in detail.
Findings
Drawing on practice theory and more specifically the concepts of dispersed and integrative practices, the authors identify and explore a mode of music listening that they term soundtracking, which involves choosing and listening to music mainly to accompany other everyday practices.
Research limitations/implications
As soundtracking grows in importance, music is increasingly consumed as an affective-practical resource. Its significance is then not derived from its ability to demarcate difference and construct consumer identities but from its capacity to evoke emotions and moods than enable and enrich a set of everyday practices.
Practical implications
When music is consumed as part of soundtracking, issues such as the audio quality of music or ownership of material music media become less important, while aspects such as mobility, accessibility and the adaptability of music increase in importance. This has important implications for how and what music should be produced and marketed.
Originality/value
This paper offers an alternative view of contemporary music consumption compared to previous research, which has considered music listening primarily as an integrative practice on which the practitioner is fully focussed. The paper also contributes to practice theory by offering an empirically based understanding of a dispersed practice, showing that such practices are neither without shape nor necessarily very simple in their structure.
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Christian Fuentes and Cecilia Fredriksson
The purpose of this paper is to explore, illustrate, and conceptualize how sustainability service is performed and the role it plays in the promotion of sustainable consumption…
Abstract
Purpose
The purpose of this paper is to explore, illustrate, and conceptualize how sustainability service is performed and the role it plays in the promotion of sustainable consumption.
Design/methodology/approach
Theoretically, this paper takes a practice theory approach, conceptualizing the provision of sustainability service as a set of complex, socio-material, and performative practices. Methodologically, this paper draws on an ethnographic study of a retail chain – W-Store – and its sustainability service. Interviews with management and focus group interviews with shop assistants and consumers, as well as observations made in-store, make up the material analysed.
Findings
The provision of sustainability service is accomplished in this case via three service practices; arranging green shopping trails, answering sustainability questions, and promoting sustainability to green consumers in-store. The analysis shows that the retailing of sustainable products is not simply a matter of including sustainability products in the range and instructing shop assistants to promote them. Sustainability service – as enacted at W-Store – was dependent on the successful combination and configuration of human competence (service staff) and IT and organizational artefacts. There also needed to be congruence between consumers and their images and between retailers and the version of sustainability they were enacting. Finally, the provision of sustainability service required an investigative and adaptive organization capable of keeping up as well as developing vis-á-vis changing sustainability discourses and issues. However, once the necessary conditions had been met, sustainability service worked towards promoting sustainable consumption by making green shopping possible, educating consumers on sustainability issues, and motivating them via positive feedback and dialogue.
Originality/value
Underscores the importance of investigating sustainability service and offers both a conceptual approach to and an analysis of this particular type of retail service work.
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– The purpose of this paper is to examine and explain what organizes the marketing of retail sustainability.
Abstract
Purpose
The purpose of this paper is to examine and explain what organizes the marketing of retail sustainability.
Design/methodology/approach
Theoretically, this paper takes a marketing-as-practice approach and makes use of practice theory to conceptualize the marketing of sustainability. Methodologically, an ethnographic study of three Swedish retail chains and their marketing work has been conducted. Interviews with management, observations made at the stores of these three retailers and various marketing texts and images produced by these retailers form the material analysed.
Findings
This paper illustrates three different ways of marketing and enacting sustainability. It shows that sustainability is framed differently and, indeed, enacted differently in order to fit various ideas about who are the responsible consumers. The argument is that rather than consumer demand, supply pressure or media scandals, the marketing of sustainability is in each of the cases studied configured around a specific notion of the responsible consumer. What sustainability work is marketed, through which devices it is marketed, and how it is framed is guided by an idea of whom the retailers’ responsible consumers are, what their lifestyles are, and what they will be interested in. Images of responsible consumers work as configuring agents around which retailing activities and devices are organized.
Originality/value
The paper provides an in-depth analysis of the marketing of sustainability and offers a new explanation about what it is that influences the various approach to sustainable marketing taken by retailers.
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Christian Fuentes and Johan Hagberg
The purpose of this paper is to contribute to the on‐going cultural turn in retail marketing by offering an overview of the interdisciplinary field of socio‐cultural retailing and…
Abstract
Purpose
The purpose of this paper is to contribute to the on‐going cultural turn in retail marketing by offering an overview of the interdisciplinary field of socio‐cultural retailing and discussing how this body of work can contribute conceptually, methodologically and substantively to the field of retail marketing.
Design/methodology/approach
This paper is based on a literature review of socio‐cultural retail studies in marketing, cultural geography, sociology, and anthropology. The literature is analysed in relation to the substantive, conceptual and methodological domains of retail marketing.
Findings
Drawing on the literature review, the authors argue that socio‐cultural retail studies can contribute to the field of retail marketing substantively, conceptually and methodologically, thus broadening its current scope and domains.
Originality/value
This paper provides an overview of an interdisciplinary field and identifies how it can contribute to the field of retail marketing. It is valuable for retailing researchers interested in socio‐cultural approaches to the study of contemporary retailing.
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Historically, Panama has always been “a place of transit.” While technically the isthmus formed part of Colombia in the nineteenth century, it was linked geopolitically to the…
Abstract
Historically, Panama has always been “a place of transit.” While technically the isthmus formed part of Colombia in the nineteenth century, it was linked geopolitically to the United States soon after the California gold rush, beginning in the late 1840s. The first attempt at building a canal ended in failure in 1893 when disease and poor management forced Ferdinand de Lesseps to abandon the project. The U.S. undertaking to build the canal could only begin after Panama declared itself free and broke away from Colombia in 1903, with the support of the United States.
My research builds upon masculinity studies as well as migration and gender theory to evaluate emerging strategies of gendered labor control at work sites within temporary worker…
Abstract
My research builds upon masculinity studies as well as migration and gender theory to evaluate emerging strategies of gendered labor control at work sites within temporary worker programs. In particular, my multisite ethnography consisting of 97 interviews with US guest workers, oil industry employers, and Indian labor brokers shifts focus to the recruitment of male workers into the US oil industry. The study evaluated a multi-country recruitment chain from India to the Middle East and into the US Guest Worker Program. Findings identified a relationship between the construction of masculinities and employer strategies for labor control. The article addresses the following question: how is hegemonic masculinity used as a strategy for labor control? The study identifies the double bind of hegemonic masculinity within contingent employment relationships as a means of labor control for curbing male migrant dissent.
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Christian Benjamin Cabezas, Carlos Vidal Acurio, Marie-France Merlyn, Cristina Elizabeth Orbe and Wilma Leonila Riera
The purpose of this paper is to identify the main variables that affect the establishment of a good faculty-student pedagogical relationship in representative samples from a main…
Abstract
Purpose
The purpose of this paper is to identify the main variables that affect the establishment of a good faculty-student pedagogical relationship in representative samples from a main university in Ecuador.
Design/methodology/approach
In the first phase of this exploratory mixed methods study, focus groups were conducted to identify the variables of interest, and in a second phase, these variables were rated in relevance by applying the “pile-sort” method.
Findings
Results showed that for students, the variable that most affects the establishment of a good relationship with their faculty is the “faculty’s knowledge,” while the variable that showed the least effect is the “number of students in the classroom.” On the other hand, faculty members responded that the variables that most affect the establishment of a good pedagogical relationship are “empathy with students,” “vocation” and “faculty’s knowledge,” while they considered that the least relevant variables were “context” variables such as “the number of students in the classroom” and “the physical conditions of the classroom.”
Practical implications
These results provide relevant insights into the importance that students place on the theoretical resources that faculty members show as a foundation for establishing positive relationships. In the same way, the relevance that faculty members place on the elements “empathy,” “vocation” and “knowledge” as key variables needed to establish positive interactions.
Originality/value
Previous research had underlined the importance that positive faculty-students relationships have on achieving learning goals. However, the variables that would affect the establishment of these relationships were not clearly recognized.
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Cristian Geldes and Christian Felzensztein
The purpose of this article is to analyse the characteristics and determinants of marketing innovation in companies, using the agribusiness sector as a case study due its economic…
Abstract
Purpose
The purpose of this article is to analyse the characteristics and determinants of marketing innovation in companies, using the agribusiness sector as a case study due its economic and social importance in Latin America.
Design/methodology/approach
Data refer to the VI Innovation Survey undertaken in Chile (2010), based on the OECD guidelines. The authors compare the determinants of innovation in marketing, first among the agribusiness sector and other sectors of the economy, and then comparing their determinants using logistic regressions on other types of innovations in the agribusiness sector.
Findings
There are differences in the determinants of marketing innovation between agribusiness and other economic sectors. Also, there are differences in relation to the organisational, process and product innovations in the agribusiness sector.
Research limitations/implications
The results imply the need for further study of marketing innovation and its relationship to other innovations considering different economic sectors and territories.
Practical implications
Business strategies and public programs that promote innovation should consider the differences between types of innovations.
Originality/value
This paper highlights and differentiates the marketing innovation with respect to other types of innovations—a topic not widely developed, especially in the agribusiness sector and in emerging countries.
Propósito
El propósito de este artículo es analizar las características y determinantes de la innovación de marketing en empresas, tomando como estudio de caso el sector de agronegocios, de importancia económica y social en Latinoamérica.
Diseño/metodología/enfoque
Los datos corresponden a la VI Encuesta de Innovación de Chile (2010), basada en los lineamientos de la OECD. Se comparan los determinantes de las innovaciones en marketing, primero entre el sector de agronegocios y conjunto de otros sectores de la economía, para luego comparar mediante regresiones logísticas sus determinantes respecto de otros tipos de innovaciones en el sector de agronegocios.
Hallazgos
Se establecen diferencias en los determinantes de la innovación en marketing entre el sector de agronegocios y conjunto de otros sectores de la economía, así como respecto de las innovaciones organizacionales, de procesos y productos para el sector de agronegocios.
Limitaciones/implicancias de la investigación
Los resultados implican la necesidad de profundizar el estudio de la innovación en marketing y sus interrelaciones con otras innovaciones considerando distintos sectores económicos y territorios.
Implicaciones prácticas
Las estrategias empresariales para fomentar la innovación, así como los programas públicos debieran considerar las diferencias entre tipos de innovaciones.
Originalidad/valor
Este artículo destaca y diferencia la innovación en marketing de otros tipos de innovaciones, que es un tópico con poco desarrollo, especialmente en el sector de agronegocios y en países emergentes.
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Olof Brunninge, Markus Plate and Marcela Ramirez-Pasillas
Purpose – This chapter explores the m+eaning and significance of family business social responsibilities (FBSRs) using a metasystem approach, placing emphasis on the role of the…
Abstract
Purpose – This chapter explores the m+eaning and significance of family business social responsibilities (FBSRs) using a metasystem approach, placing emphasis on the role of the family.
Design/Methodology/Approach – We employ a revelatory case study to investigate the complexity of family business (corporate) social responsibility. The main case, a German shoe retailer, is supplemented by other case illustrations that provide additional insights into FBSR.
Findings – To fully understand social responsibility in a family firm context, we need to include social initiatives that go beyond the actual family business as a unit. This FBSR connects family members outside and inside the business and across generations. As FBSR is formed through individual and family-level values, its character is idiosyncratic and contrasts the often standardized approaches in widely held firms.
Practical Implication – Family businesses need to go beyond the business as such when considering their engagement in social responsibility. Family ownership implies that all social initiatives conducted by family members, regardless if they are involved in the firm or not, are connected. This includes a shared responsibility for what family members do at present and have done in the past.
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