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The purpose of this paper is to explore employees’ perceptions of enablers and barriers to engage in multi-vocal dialogues about ideas (ideation) on internal social media (ISM) within a context of corporate communication.

This exploratory study is based on four data sets: online observations of employee ideation on ISM from 2011 to 2018, semi-structured interviews and informal conversations with two managers (2015–2016), archival material, and semi-structured interviews with 14 employees (2017–2018) in a large, knowledge-intensive Danish organization.

The study identified various enablers and barriers to engagement related to psychological engagement conditions of meaningfulness, safety and availability. Managers’ communication role or importance of innovation, as well as tensions, e.g. obligation vs option to ideate or employee influence vs no influence, were identified as enabling or constraining employee engagement in ideation on ISM.

Broadening interviews to include employees who decided not to participate in online ideation would increase insights and nuance this study’s results.

Managers need to be aware of the psychological engagement conditions and balance identified enablers, barriers and tensions by acknowledging communication reciprocity on ISM. Not only employees, but also managers, are dialogue partners in employee ideation on ISM.

The study is one of the first to explore enablers of and barriers to psychological engagement conditions in a context central to corporate communication, namely internal innovation communication on ISM, and to study ideation from a coworker perspective.

The purpose of this paper is to: (1) identify strategies to (re)establish organizational legitimacy which dominates the literature; (2) propose and empirically illustrate an analytical framework that establishes the linkages between the dimensions of purposefulness, transparency and participation identified in this literature review as important resources in the creation of organizational legitimacy.

Based on a review of the academic literature, we propose a three-dimensional conceptual framework for understanding and studying strategic communication in contexts of high sustainability pressure. The empirical material we use for illustration is the letters from the chief executive officer (CEO) and the chairman published in the integrated annual report of a Danish company that is well known for its focus on sustainability.

The analysis shows that all three dimensions, i.e. purposefulness, transparency and participation, are present in this data, which the authors find supportive of the theoretical argument that strategic communication needs to encompass all three concepts in order to appear legitimate in contexts of high sustainability pressure.

In recent years, there has been an increased focus on strategic communication of sustainability. However, there is still a lack of general consensus of what is understood by strategic communication in contexts of high sustainability pressure. Overlapping concepts and dimensions make operationalization difficult. This, for example, is a problem for corporations who are increasingly asked by their stakeholders to account for their sustainability activities and engage in conversations of strategic significance to their sustainability goals.

The purpose of this paper is to answer the call for CSR communication research to develop and substantiate outcomes that may better explain CSR communication strategies and practices. The paper takes the research a step further, exploring the role of legitimacy in CSR communication research.

A literature collection methodology, combined with directed content analysis, was used to identify central themes in the literature.

The following categories of studies were identified: perception, impact and promotion studies; image and reputation studies; performance studies; and conceptual/rhetorical studies. Addressed from a legitimacy perspective, the study found that the most important types of legitimizing communicative practices articulated in the four types of studies were related to: seeking knowledge about stakeholders through perception, impact and promotion activities; monitoring and controlling the environment through image and reputation activities; creating stakeholder value through collaboration and engagement; and persuading and convincing stakeholders through rhetorics, CSR models and concepts. The study also found that practices and activities related to perceiving stakeholders’ expectations, needs and requirements are assumed to be most effective for corporations aiming at building or maintaining legitimacy.

The key contribution of the paper lies in exploring how corporate legitimacy is anticipated and extrapolated in the CSR communication literature, including which pinpointed CSR communication strategies and practices are assumed to be more effective than others in bridging stakeholders’ perceptions of corporations’ social and environmental actions. Until date, no reviews exist of the role of legitimacy in CSR communication research.

The purpose of this paper is to introduce the third special issue on corporate social responsibility communication (CSRCom). In this editorial, the authors take the opportunity to share the latest knowledge, research and insights on CSRCom as presented at the third International CSR Communication Conference held in Ljubljana 17-19 September 2015.

Many efforts have been made to map the research field of CSRCom. Two major ontological streams seem to stand out in CSRCom research: functionalism vs constructivism. In this editorial, the authors describe each of them, address the factors which contributed to their implementation within the CSRCom field and provide a rationale for bridging the two approaches.

The papers selected for the issue demonstrate that recent studies of CSRCom are anchored both in functionalism and constructivism but that the attention towards using CSRCom in organisational processes of collaboration and networking is growing. This growth is aligned to the changes in the wider social environment. In this editorial, the authors are bridging both approaches and relating them to the most recent developments in CSR and CSRCom.

This paper concludes that a growing body of empirical studies contributes to an increased understanding of how both functionalistic and constitutive perspectives are relevant and provide key insights for communication managers. It also accentuates the idea that the ability to expand the understanding of CSRCom from that of a means to an end to one, according to which communication represents an important end/goal in itself, that can play a crucial role in dealing with the growing complexity of CSR processes.

This paper aims to introduce the special issue on CSR communication attached to the First International CSR Communication Conference held in Amsterdam in October 2011. The aim of the introduction is also to review CSR communication papers published in scholarly journals in order to make a summary of the state of CSR communication knowledge.

The existing literature on CSR communication was approached via systematic review. with a combination of conventional and summative qualitative content analysis. The final dataset contained 90 papers from two main business and management databases, i.e. EBSCOhost and ProQuest.

Papers were coded into three main categories. The results show that the majority of the papers are concerned with disclosure themes. Considerably less salient are papers that fall under process‐oriented themes and the outcomes/consequences of CSR communications. The most important outlets for CSR communication‐related topics are Journal of Business Ethics and Corporate Communications: An International Journal.

This paper represents the first attempt to perform a systematic and comprehensive overview of CSR communication papers in scholarly journals. Its value is in making this rather vast and heterogeneous literature more visible and accessible to all CSR communication scholars.

The purpose of the paper is to report on a qualitative research illustrating how equal opportunity ideals as part of a corporate CSR identity project are practiced on the local level.

Investigating the practice of CSR identity making, an ethnographic fieldwork methodology relying on longitudinal participant observations and semi‐structured interviews has been applied.

The authors argue that the practice of equal opportunities should be understood as a process of local interpretation of generally formulated ideals. By viewing the content of CSR identity as a socially negotiated process, it is suggested that a dynamic approach to the concept is required. The practice of equal opportunity is a continuously negotiated process of identity making and of locally relating ideals to practice in the negotiation between different stakeholders.

The article is based on a single case study with a limited number of informants.

This paper has implications for managers who work with CSR initiatives and corporate identity. The authors suggest that policies should be developed in close interaction with the different organizational members. This is necessary in order to manage the mutual expectations. To reach the best results in terms of managing corporate identity, it is necessary to consider CSR as a participative process.

Earlier studies on CSR have described corporate identity in static terms, independent of the local practices and interpretations. By applying a process‐oriented theoretical perspective combined with an iterative data collection, new insights into the actual practice of CSR initiatives are provided.

This paper aims to shed light on corporate practices regarding the integration of CSR into corporate communication in large European companies.

An e‐mail survey was conducted among large European companies in a total of 14 European countries. The questionnaire focuses on the organization of corporate communication activities, the organization of CSR activities, and the cooperation between the two.

The authors find that CSR is managed most frequently by CSR departments, but also by communication departments to a small extent. Whichever organization is chosen, the communication departments frequently engage in cooperation with the CSR departments. The more frequently the two cooperate, the more likely they are to have formalised their cooperation. The authors also conclude that the communication department is generally aligned to the strategic management of the organization, whereas this is not always the case for the CSR department.

A limitation of the study is clearly the sample size, which could have been larger. However, corporate policies against survey participation pose an obstacle to large‐scale surveys among companies in general.

The question of whether and how companies integrate CSR and communication responsibilities is an under‐researched area. This paper provides empirical evidence of how large companies manage the two functions in their organizations.

Good stakeholder relations are crucial for the corporate image and reputation of modern organisations. One important management tool for use in successfully establishing good stakeholder relations involves management conversations. Until now these conversations have not been investigated extensively either in general or specifically within the field of corporate communication. The purpose of this paper is to contribute to this developing field of research by presenting the results of a study of management conversations.

The paper investigates the ways in which various management conversations are used strategically in companies to benefit relations with stakeholders and the image or reputation of the company concerned. The conversations studied are recruitment conversations, job appraisal interviews, round‐table sickness leave conversations and dismissal conversations.

The paper shows that the companies involved are aware that such conversations should be used as tools for implementing their company strategy and values. However, the strategic potential of these conversations is not fully exploited, and specific crucial aspects like values communication are more prevalent in some conversations than in others.

The paper highlights the need to gain deeper insight into the correlation between various management conversations on the one hand, and management conversations and strategy on the other.

The purpose of this paper is to examine how corporate social responsibility (CSR) appears and is communicated in small‐ and medium‐sized enterprises (SMEs).

The paper is based on theory and research on CSR communication in general and in SMEs and a qualitative case study of the attitudes and beliefs of Danish SME managers regarding CSR and CSR communication.

The case study demonstrates that CSR is primarily considered to be an ethical and moral issue which is isolated from strategic communication including public relations and reputation management. Rather than being a strategic instrument, CSR seems to be rooted in practice and regulated by the personal values and beliefs of managers. It is argued that in principle, SMEs like the ones in the case study which are based on employee commitment and the use of indirect word‐of‐mouth communication with internal and local stakeholders have a fruitful platform for adopting strategic CSR communication. The problem is how they should communicate CSR to their external stakeholders.

This paper provides insights into the social and societal commitment of SMEs and ways in which SMEs can respond to the challenges of communicating CSR more explicitly to external stakeholders.

Attention is paid to the rather complicated balance between CSR communication as window‐dressing and CSR communication as a strategic instrument.

Extant research on corporate social responsibility (CSR) communication primarily relies on a transmission model of communication that treats organizations and communication as distinct phenomena. This approach has been criticized for neglecting the formative role of communication in the emergence of organizations. This paper seeks to propose to reconceptualize CSR communication by drawing on the “communication constitutes organizations” (CCO) perspective.

This is a conceptual paper that explores the implications of switching from an instrumental to a constitutive notion of communication.

The study brings forth four main findings: from the CCO view, organizations are constituted by several, partly dissonant, and potentially contradictory communicative practices. From that viewpoint, the potential impact of CSR communication becomes a matter of connectivity of CSR to other practices of organizational communication. Communication practices that concern CSR should not be generally dismissed as mere “greenwashing” – given that some forms of talk can be action. Consequently, there is a need to investigate which specific speech acts create accountability and commitment in the context of CSR. The CCO view shows that CSR communication potentially extends the boundary of the organization through the involvement of third parties. Thus, it is fruitful to study CSR communication as a set of practices that aims at boundary maintenance and extension. Organizations are stabilized by various non‐human entities that “act” on their behalf. Accordingly, CSR communication should also take into account non‐human agency and responsibility.

This paper links the literature on CSR communication to broader debates in organizational communication studies and, in particular, to the CCO perspective. By applying the CCO view, it reconceptualizes CSR communication as a complex process of meaning negotiation.