This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000000563. When citing the…
Abstract
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000000563. When citing the article, please cite: Chow-Hou Wee, Mable Chan, (1989), “Consumer Sentiment towards Marketing in Hong Kong”, European Journal of Marketing, Vol. 23 Iss: 4, pp. 25 - 39.
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/03090569110002059. When citing the…
Abstract
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/03090569110002059. When citing the article, please cite: Chow-Hou Wee, Celine Cheong, (1991), “Determinants of Consumer Satisfaction/Dissatisfaction towards Dispute Settlements in Singapore”, European Journal of Marketing, Vol. 25 Iss: 10, pp. 6 - 16.
An attempt is made to assess consumer sentiment in Hong Kongtowards marketing by measuring consumer attitudes towards the fourcomponents of the marketing mix – product, price…
Abstract
An attempt is made to assess consumer sentiment in Hong Kong towards marketing by measuring consumer attitudes towards the four components of the marketing mix – product, price, advertising and retailing. The finding, showed that Hong Kong consumers had a slightly favourable attitude towards marketing. Among the four marketing areas, product was most favourably perceived, while price and advertising were negatively rated. Differences were found among demographic variables.
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Lawrence Loh, Wee Yong Yeong, Chow Hou Wee, Chee Leong Chong and Phyllisis Ngin
States that quality assurance has, of late, been positioned as a cornerstone for continued viability and success in universities ‐ and with increasing pressure from funding…
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States that quality assurance has, of late, been positioned as a cornerstone for continued viability and success in universities ‐ and with increasing pressure from funding agencies, employers and students it is even more crucial to have visible quality systems in place. Provides insights on the overall TQM strategy at the Graduate School of Business and the Faculty of Business Administration, National University of Singapore. Presents an overview of thinking and efforts currently initiated in the quest of quality, especially regarding assessment. Particularly addresses institutional quality and performance in key assessment areas. Also highlights learning implications in relation to the assessment initiative.
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Chow Hou Wee, Seek Luan Lim and May Lwin
Word‐of‐mouth is a powerful communication tool which is often beyond the control of the marketer. This study used a 3 x 2 x 2 factorial experiment in a laboratory simulation to…
Abstract
Word‐of‐mouth is a powerful communication tool which is often beyond the control of the marketer. This study used a 3 x 2 x 2 factorial experiment in a laboratory simulation to examine the main and interaction effects of three independent variables — message, source and user‐type — on credibility and behavior intention. The experiment involved 1,440 respondents from two different demographic sample groupings — secondary school students and undergraduates. ANOVA results for the experiments showed that, generally, source and user‐type were found to be significant factors affecting the credibility of word‐of‐mouth. In terms of source, father was perceived to be more credible than close friend as a word‐of‐mouth source. Likewise, past users were found to be more credible than non‐past users. Message was, however, found to affect significantly the behavioral intention variable. Negative message was found to generate the strongest negative behavioral intention than positive message and two‐sided messages. Two‐sided message was also found to have a stronger effect than positive message in behavioral intention. In addition, t‐tests results also revealed significant differences in perceptions between the two samples.
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Chow‐Hou Wee and Celine Cheong
Most consumer satisfaction/ dissatisfaction (CS/D) research isfocused either on identifying product classes and personal usagecharacteristics associated with dissatisfaction, or…
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Most consumer satisfaction/ dissatisfaction (CS/D) research is focused either on identifying product classes and personal usage characteristics associated with dissatisfaction, or is focused on modelling the psychological processes underlying the phenomenon. The CS/D experienced by consumers has led to complaints being lodged with the retailers or third‐party organisations that are set up to handle such complaints. This article focuses on the factors that determine the level of CS/D with their dispute settlements. Findings from a survey of 392 cases of complainants and claimants in Singapore show that while there are some differences between complainants and claimants, it is the length of time taken to settle the disputes that exert the greatest effects. Specific implications are highlighted for the attention of consumer associations as well as for businesses and possible responses are discussed.
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Chow‐Hou Wee, Mei‐Lan Choong and Siok‐Kuan Tambyah
Men and women have been used to promoting products and services inadvertisements since time immemorial. Past research has shown that theirdepiction was by no means accurate or…
Abstract
Men and women have been used to promoting products and services in advertisements since time immemorial. Past research has shown that their depiction was by no means accurate or realistic. Men are typically shown as “macho” while women are usually seen as housewives. Compares the portrayal of both sexes in television advertising from Singapore and Malaysia. Commercials were videotaped from SBC 5 (Singapore), RTM 1 and TV 3 (Malaysia). In addition, the findings were matched against the actual demographics of the respective countries. Although they were manifested differently, characters in both countries′ advertisements were found to be stereotyped. Demographics of the respective countries′ population were also not reflected in the commercial.
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Chow‐Hou Wee, Soo‐Jiuan Ta and Kim‐Hong Cheok
Counterfeiting is a serious problem besetting an increasing numberof industries. It affects not only products whose brand name issynonymous with its quality or flavour, but also…
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Counterfeiting is a serious problem besetting an increasing number of industries. It affects not only products whose brand name is synonymous with its quality or flavour, but also products which require a high level of research and development, and marketing. Counterfeit merchandise cuts into profits and harms the brand owner′s reputation. To be effective in eradicating counterfeiting, one also has to understand the consumer′s propensity to purchase counterfeit products. Challenges the prevalent assumption that price is the main motive for purchasing counterfeit products. Offers conceptualizations of eight possible non‐price determinants of consumers′ behavioural intention towards the purchase of counterfeit products. Uses established scale development procedures to create multi‐item scales for these non‐price constructs. Explores the explanatory role of these constructs by relating them to purchase intention responses for four common counterfeit consumer products, through multiple regression analyses. A convenience survey of consumers in a South‐East Asian city with a pattern of use of counterfeit goods provides data for this study. Results suggest that non‐price determinants, particularly those relating to perceived product attributes and attitude towards counterfeiting, affect consumers′ intention to purchase counterfeit products. The type and magnitude of influence of these, however, differ across products as well as individuals. Discusses implications for branded goods marketers and policy makers.
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Yan Guo, Min Zhang and Valerie Lynette Wang
This study examines consumers' channel attitudes and choices leading to webrooming and showrooming, and how product attributes (informational vs experiential and perceived risk…
Abstract
Purpose
This study examines consumers' channel attitudes and choices leading to webrooming and showrooming, and how product attributes (informational vs experiential and perceived risk) moderate the effects of channel attitudes.
Design/methodology/approach
A research framework is built upon the heterogeneity of channel attitudes, the lack of intrachannel lock-in and interchannel synergy. A questionnaire-based survey yields 868 multi-channel consumer responses in China. Simultaneous equation modeling and STATA 12.0 are used to test the hypotheses.
Findings
Consumers webroom when buying high-risk informational products (e.g. personal computers or mobile phones). They webroom as well as showroom for high-risk experiential products (e.g. clothing or cosmetics). Moreover, a single channel is preferred to webrooming or showrooming for purchasing low-risk informational (e.g. books or stationery) and low-risk experiential (e.g. snacks or toys) products. The results also show that webrooming is more frequently used than showrooming by consumers.
Research limitations/implications
This study extends current understanding on multi-channel and omnichannel shopping behavior and highlights the role of product attributes in customer journey mapping.
Practical implications
This study offers retailers and other downstream firms a fresh perspective on multi-channel customer experience management and channel design.
Originality/value
This study offers a clear explanation on the commonalities and differences between webrooming and showrooming.
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Chee Keen Pang, Diane Roberts and John Sutton
Examines Chinese attitudes towards the introduction and implementation of an international corporate culture into their working environment. Refers to Sun Tzu’s military classic…
Abstract
Examines Chinese attitudes towards the introduction and implementation of an international corporate culture into their working environment. Refers to Sun Tzu’s military classic The Art of War and suggests his philosophy can be applied to business in China, and that the Western world should begin understanding this philosophy and the oriental mindset. Presents results of a study of Chinese employees at a Beijing, China hotel to determine attitudinal and behavioural patterns, and finds that the concept of corporate culture currently meets with strong resistance from many Chinese people who believe foreign ideals and concepts are not to be trusted.