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A brief history of the Industrial Welfare Society and the pioneering work of Elizabeth Pepperell backgrounds the aims of the Pepperell Unit, set up by the IWS in 1984 to help industry and commerce maximise the talents and energy of working women. As well as a programme of “events” the unit helps firms identify training needs and provides practical recommendations for action. Its “Challenge of Management” conferences for sixth‐form girls have considerable success in opening girls' eyes to the realities of industry and commerce. From its start early in the 1970s, the Pepperell Development Course is still going strong, involving small groups of women in a highly participative environment, encouraging identification and overcoming of obstacles to the development of their full potential.