Search results

1 – 4 of 4
Per page
102050
Citations:
Loading...
Access Restricted. View access options
Article
Publication date: 7 August 2017

Hsin Hsin Chang, Ching Ying Huang, Chen Su Fu and Ming Tse Hsu

By integrating the diffusion of innovation (DOI) theory, technology acceptance model (TAM), and social capital theory, the purpose of this paper is to: develop a model of consumer…

4344

Abstract

Purpose

By integrating the diffusion of innovation (DOI) theory, technology acceptance model (TAM), and social capital theory, the purpose of this paper is to: develop a model of consumer behavior and trial willingness toward nano-foods from product, consumer, and social perspectives; examine the effects of innovative features, consumer characteristics, and trust in authority on subjective perceptions (perceived trustworthiness and perceived benefit) as well as the social influence on attitudes toward nano-foods and trial willingness; examine the moderating role of product uncertainty on the relationship between these characteristics and subjective perceptions; and examine the effect of perceived benefit on perceived trustworthiness.

Design/methodology/approach

The results of the structural equation model (SEM), with nano-food knowledge data collected from 431 respondents, supported the research model and revealed the main effects hypothesized in this study and the moderating effect of product uncertainty. Simple slope analysis was further adopted to test the significant moderating effects.

Findings

The SEM results indicated that innovative characteristics (relative advantage, lack of observability, and novelty), consumer characteristics (perceived technology application), and social characteristics (trust in authority) affect perceived trustworthiness or perceived benefit. Social influence also has a direct effect on attitude toward nano-foods and trial willingness. Product uncertainty significantly moderates the relationship between characteristics (relative advantage and perceived technology application) and subjective perceptions (perceived trustworthiness and perceived benefit).

Research limitations/implications

With increasing numbers and kinds of nanotechnology products now being developed and sold, it is important to go further to determine consumer perceptions and attitudes toward these. This study, thus, applied the DOI, TAM, and social capital theory to examine this issue. However, other theories might also be used to carry out research from other perspectives. This study should, thus, be seen as preliminary, and it is hoped that more works will discuss consumer attitudes toward nanotechnology products in the future.

Practical implications

When a new nano-food is introduced, the current study suggests that food manufacturers use the description on the package as a communicative tool. Detailing the advantages of nano-foods on food packages might be a useful way to enhance trial willingness and to reduce the fears and insecurities related to the use of nano-related products. In addition, if food manufacturers could cooperate with organizations or individuals seen as having some authority in this area (e.g. nanotechnology researchers) in order to disseminate accurate information about nanotechnology and related food products, this might be an effective way to increase sales and profits.

Originality/value

This is the first paper integrating the DOI, the social capital theory and the TAM to empirically investigate consumer willingness to try nano-food products.

Details

Information Technology & People, vol. 30 no. 3
Type: Research Article
ISSN: 0959-3845

Keywords

Access Restricted. View access options
Article
Publication date: 25 January 2019

Jih-Hua Yang, Cheng-Chen Lin, Shih-Chieh Fang and Ching-Ying Huang

The vast majority of research on traditional leadership focuses on effective and positive leadership behavior. However, scholars have begun to pay attention to the impact of…

1438

Abstract

Purpose

The vast majority of research on traditional leadership focuses on effective and positive leadership behavior. However, scholars have begun to pay attention to the impact of negative leadership behavior on employees and the organization. Hence, the main purpose is to examine the effects of abusive supervision. While the literature does not examine the time future orientation of the effects of abusive supervision, the purpose of this paper is to fill up this gap and examine the moderating role of future orientation.

Design/methodology/approach

A total of 584 valid questionnaires were collected from respondents aged between 21 and 30 years old and analyzed using the hierarchical regression and structural equation modeling method.

Findings

The main results show that abusive supervision positively affects counterproductive work behavior and future orientation positively moderates both the relationship between abusive supervision and originality behavior and the relationship between abusive supervision and organizational citizenship behavior (OCB).

Originality/value

This study demonstrates the moderating roles of future orientation in the effects of abusive supervision, and thus deepens the understanding of the moderating effect. It departs from the prior works and presents a more detailed examination examines the distinct dimensions of personality traits. It makes three main theoretical contributions. First, it introduces uncertainty management theory as a means to interpret the effects of abusive supervision. Second, it contributes to the literature on abusive supervision. Third, it does not lead to discovery as an OCB and originality, conclusions which differ from the results suggested in past literature.

Access Restricted. View access options
Article
Publication date: 20 September 2011

Chien‐Yi Huang, Yueh‐Hsun Lin, Kuo‐Ching Ying and Chen‐Liang Ku

The purpose of this paper is to comprehensively explore the effects of critical parameters on solder deposition and to establish a systematic approach for determining guidelines…

971

Abstract

Purpose

The purpose of this paper is to comprehensively explore the effects of critical parameters on solder deposition and to establish a systematic approach for determining guidelines for solder paste inspection (SPI) workstations.

Design/methodology/approach

This study explored the effects of process parameters, stencil and printed circuit board designs on solder deposition and identified the major post‐reflow defect scenarios. Through the investigation of correlation between the results of SPI analysis and post‐reflow defective scenarios, SPI specifications are suggested for minimizing the total cost of poor quality.

Findings

The higher the printing pressure the lower the solder deposition. There was a significant difference in solder deposition between the front squeegee and the rear squeegee. Insufficient distance between the stencil aperture and the initial printing location resulted in irregular solder paste and variations in solder deposition. A stencil with a higher area ratio resulted in greater solder deposition and less variation. Stencil apertures parallel to the direction of printing were superior to a 45° vector print. Further, the nominal solder thickness should take into account the thicknesses of the solder mask and the legend ink. There was an offset in the results of SPI measurements between the solder mask defined (SMD) pads and non‐SMD pads. The specifications for solder deposition with irregular stencil apertures need to be adjusted.

Originality/value

To address the arbitrariness of existing industry practice, this study was a joint effort with a Taiwan‐based electronics manufacturing service company. Real data were taken from a mass production environment and inferences were then made based on a statistical analysis.

Access Restricted. View access options
Article
Publication date: 24 June 2021

Ying-Ching Wu

The purpose of this paper is to describe how people in a coastal community act upon anxieties about overexploitation of a shared resource and their attempts to ease the moral…

97

Abstract

Purpose

The purpose of this paper is to describe how people in a coastal community act upon anxieties about overexploitation of a shared resource and their attempts to ease the moral tension caused by the rapid industrialization of their fishery. This anthropological study contributes to the cross-disciplinary discussion of community-based resource management.

Design/methodology/approach

The study is based on ethnographic fieldwork done at the Nanfang'ao port located in northeastern Taiwan. This port has several prosperous offshore fisheries including a mackerel fishery. The mackerel fishery has undergone important transformations in recent decades. The first was a total transformation of fishing methods in 2013. The second was the government's formulation of the “Regulations for Fishing Vessels Catching Mackerels and Jacks,” implemented in 2014. This research illustrates how people in a community take various approaches to pursue sustainability for the human beings and the more-than-human world.

Findings

In Nanfang'ao port, local people have developed a meaningful cultural festival through the integration of various symbols and rituals from different contexts in an effort to call attention to moral issues associated with the mackerel fishery.

Originality/value

This research contributes to the discussion on community resource management of marine fishery.

Details

Asian Education and Development Studies, vol. 11 no. 2
Type: Research Article
ISSN: 2046-3162

Keywords

1 – 4 of 4
Per page
102050