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The basic concept of transaction cost theory is that firms like to conduct transactions in a channel with lower transaction costs. Therefore, the purpose of this paper is to use the transaction cost perspective to identify which conditions cause companies to choose between outbound open innovation (hierarchy governance) and inbound open innovation (market governance).

Accordingly, transaction cost economics was used to relate the choice and implementation of open innovation using a sample of 250 electronics and information start-ups in China. Structural equation modeling was used to conduct confirmatory factor analysis to evaluate measurement model, while logistic regression analysis was used to test the hypotheses.

As expected, the dedicated asset specificity, human asset specificity, behavioral uncertainty, transaction frequency, and small number exchange were positively associated with outbound open innovation.

The contribution of this paper lies in explaining the role played by transaction cost economics in the process of open innovation for start-ups through empirical analysis.

This work seeks to analyze the heat transfer phenomena of anisotropic thermal conductivity fabrics containing electric conductive yarns.

A numerical program, based on a spectral element method, is used to assess the heating fabric with a temperature control model. The study determines suitable parameters for the fabric by evaluating the temperature uniformity on the fabric surface. Effective thermal conductivities of the fabric are obtained by comparing the experimental and numerical results with each other, using a nonlinear least‐square fitting method.

The results indicate that employing high effective thermal conductivity of non‐electric conductive yarns in a direction perpendicular to electric conductive yarns helps to increase temperature uniformity. However, the effect of the high effective thermal conductivity of electric conductive yarns is not evident. Adopting a short distance between the electric conductive yarns and a thick fabric is also beneficial in increasing temperature uniformity. If the heating fabric is applied in a place where there is easy energy transfer between the surface of the fabric and moving air, collocation with high heating power is needed to maintain the temperature. Choosing an appropriate heating source is essential when considering temperature uniformity and energy savings using a temperature controller.

The findings will be useful in the design of heating fabrics.