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Publication date: 1 April 1994

Chike Okechuku

Uses conjoint analysis to investigate the relative importance of thecountry of origin of a product to consumers in the United States,Canada, Germany and The Netherlands. It was…

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Abstract

Uses conjoint analysis to investigate the relative importance of the country of origin of a product to consumers in the United States, Canada, Germany and The Netherlands. It was found that the country of origin of a product was one of the two or three most important attributes in preference evaluation. Across the four countries and the two product categories studied, the importance weight assigned to the country‐of‐origin factor ranged from 18 to 29 per cent, a level of importance that was often equal to or greater than that assigned to the brand name, price and other intrinsic and extrinsic attributes. Respondents in each country preferred domestically‐made products foremost, followed by products made in other developed countries and, lastly, products made in developing countries.

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European Journal of Marketing, vol. 28 no. 4
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 March 2001

Cecil A. L. Pearson and Lynette Tang Yin Hui

This study assessed the relevance of Vroom’s expectancy motivational framework in a cross-cultural context. Differences in attitudes for task investment, preferences for work…

562

Abstract

This study assessed the relevance of Vroom’s expectancy motivational framework in a cross-cultural context. Differences in attitudes for task investment, preferences for work related achievements, and the reward potential of outcomes was assessedwith Australians and Malaysians who were employed in similar work contexts of the beauty care industry. Reasons why the Australian employees reported significantly higher job motivation than the Malaysian respondents were identified by examining the three main components of expectancy, instrumentality and valence, of Vroom’s framework. The study findings are discussed in terms of the implications they have for the necessary organizational development with Australians and Malaysians who were employed in similar work contexts of the beauty care industry. Reasons why the Australian employees reported significantly higher job motivation than the Malaysian respondents were identified by examining the three main components of expectancy, instrumentality and valence, of Vroom's framework. The study findings are discussed in terms of the implications they have for the necessary organizational development of businesses in the competitive Asia-Pacific region.

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International Journal of Organization Theory & Behavior, vol. 4 no. 3/4
Type: Research Article
ISSN: 1093-4537

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