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The study discusses organic agricultural product persuasion using an empirical survey. This study argued that strong argument persuasive advertising message would trigger individuals' self-reference to the harm of pesticide residue in non-organic agricultural product, which would raise their purchase intention of organic agricultural product.

The present study conducted an empirical investigation in Taiwan by recruiting 527 Taiwanese participants using the convenience sampling procedure. The current research performed structural equation modeling analysis and used LISREL software to report the analytical results.

Individuals with health consciousness may perceive a high-level risk of non-organic agricultural product, which would raise individuals' fear perception to the harm of pesticide residue. Fear perception will increase individual's purchase intention of organic agricultural product. Results can help industry practitioners benefit from the results by enabling them to develop their advertising strategy for organic food.

Results can help industry practitioners benefit from the results by enabling them to develop their advertising strategy for organic food.

This paper aims to demonstrate how hospitality management research could benefit from the propositional style of theorizing, and how this approach could expand the scope of research in the discipline.

Developing new theories could provide unique insights and broaden the scope of research in hospitality management. To illustrate the power of proposition-based theorizing, this methodology is applied to the hotel cancellation policies domain.

Using the proposition-based theorizing in the context of cancellation policies, this study provides several propositions that could have broad implications for future research.

The contribution of this paper is threefold. First, the potential benefit of the proposition-based theorizing in the revenue management context of cancellation policies is demonstrated. Second, the theoretical frameworks and insights from the product return policy literature that could enrich future studies on hotel cancellation policies are introduced. Finally, this study conjectures on these theories’ relevance to hotel cancellation policies and consequently on their potential contribution to the scholarly discourse.

This paper aims to examine the joint influence of incidental affect and mood-changing prices on consumers’ hotel booking intention in an online purchase context.

Based on the integrative framework of affect evaluation and affect regulation, a 3 × 2 full factorial between-subject online experiment in an online booking scenario is developed to investigate how consumers’ booking intentions change by mood inductions (happy, neutral and sad) and price levels (below versus above reference price).

Results showed that when the observed price was a mood-threatening cue, participants who were induced to feel either happy or sad by a commercial had a higher booking intention than those who were induced to feel neutral. However, there were no significant differences in participants’ booking intentions across pre-purchase affective states when the observed price was a mood-lifting cue.

The current study contributes to a better understanding and prediction of consumers’ action tendencies resulting from the interactions between specific incidental affects and mood-changing opportunities in an online hotel reservation environment.

Online booking companies and online travel agencies in general may wish to incorporate mood-changing components into their booking web pages to enhance potential bookers’ purchase intentions at any given price.

This research is one of the first empirical studies to instantiate the integrative affective mechanism in an online purchase setting. As e-commerce and online marketplaces are taking the place of traditional brick-and-mortar retailing, it is critical for hospitality industry marketers to fully understand how consumers’ pre-purchase emotions influence their purchase decisions.

Past studies have shown wide variation in the obesity rates of Asian American ethnic subgroups. However, whether weight-related behaviors that occur during acculturation are associated with obesity disparities among Asian American ethnic subgroups is unknown. This study examines the differences in body mass index (BMI) across Asian American ethnic subgroups and assesses how acculturation and weight-related behaviors influence these differences. The linear regression models employed in this study use data pools from 2011 to 2014 released by the California Health Interview Survey (CHIS). The sample comprises 3,248 foreign-born Asian Americans aged 18–59 years. Asian Americans who spoke fluent English had significantly lower BMIs than those who spoke poor English, but English fluency did not explain body size disparities among Asian American ethnic subgroups. Filipino Americans had the highest average BMI (25.89 kg/m²) and obesity rate (53.12%), and they were particularly prone to engage in unhealthy weight-related behaviors, such as consuming fast food, drinking soda, and engaging in sedentary lifestyles. However, weight-related behaviors did not explain their high risk of obesity compared to other Asian American ethnic subgroups. The results underscore the potential for misinterpretation when pan-ethnic labels, such as Asian American, collapse the unique experiences of different immigrant origin groups. Future research may investigate whether other factors that affect the acculturation process, such as attitudes, self-identity, beliefs, or experiences with racism and discrimination, explain obesity disparities among Asian American ethnic subgroups.

The purpose of this paper is to develop a small data set forecasting method to improve the effectiveness when making managerial decisions.

In the grey modeling process, appropriate background values are one of the key factors in determining forecasting accuracy. In this paper, grey compensation terms are developed to make more appropriate background values to further improve the forecasting accuracy of grey models.

In the experiment, three real cases were used to validate the effectiveness of the proposed method. The experimental results show that the proposed method can improve the accuracy of grey predictions. The results further indicate that background values determined by the proposed compensation terms can improve the accuracy of grey model in the three cases.

Previous studies determine appropriate background values within the limitation of traditional grey modeling process, while this study makes new background values without the limitation. The experimental results would encourage researchers to develop more accuracy grey models without the limitation when determining background values.

The purpose of this paper is to explore the role of supervisor gossip in the workplace. This paper proposes a hypothetical model in which supervisor gossip has an effect on leader-member exchange (LMX), in turn resulting in perceived supervisor ostracism among subordinates.

A dyadic research design was applied to collect data from Taiwanese employees. Supervisors participated in a survey containing measures of supervisor gossip and control variables, whereas subordinates responded to a questionnaire on LMX, perceived supervisor ostracism, and control variables.

The results indicated that positive supervisor gossip significantly affected LMX. Furthermore, healthy LMX reduced subordinates’ perceptions of supervisor ostracism.

All participants were recruited in Taiwan, which is a limitation for generalising the research findings. Future studies should investigate multiple societies of various cultural profiles.

To improve the quality of the supervisor-subordinate relationship, supervisors should adopt a positive informal communication style, and organisations should provide supervisors with information regarding the implications of workplace gossip, illustrating the substantial benefits of positive gossip and the potential drawbacks of negative gossip.

The present study highlighted the role of supervisor workplace gossip in the field of leadership and empirically investigated the impact of supervisor gossip on subordinates’ reactions.

The purpose of this paper is to present an overview of revenue management (RM) studies that focus on information technology (IT) and consumer behavior published between 2008 and 2018.

In total, 112 articles published in 17 journals were identified and analyzed.

This study shows the importance of IT and RM and focuses on the consumer perspective. It also emphasizes that technology is not the enemy of humans: it complements and adds value to their existing jobs.

Book chapters and conference proceedings related to IT and RM were not included in this study. Besides, only journal papers published in English were included in the study. The categorizing of subjects can be seen as subjective.

This study helps researchers discover articles from 2008 to 2018 and helps hospitality executives interested in RM technologies from the demand side to use these findings in their business environment.

Based on the interaction between service providers (hotels) and users (consumers) on IT and RM platforms, the paper identified eight key components that have been relevant over the past decade.

本论文旨在介绍2008年至2018年之间的财务管理（RM）研究中涉及信息技术（IT）和消费者行为的文献综述。

本研究样本为发表在17个期刊的共112篇文章。

研究结果指出了IT和RM的重要性, 以及对消费者方面的重视。此外, 本研究还指出了技术不是人类的敌人– 技术能够弥补以及对人类原有的工作增添价值。

本研究未将涉及IT和RM的书和会议文章纳入样本。此外, 只有英文的期刊文章构成研究样本。对研究样本的主题归类是主观性的。

本论文梳理了2008年至2018年发表的文献, 以及帮助酒店实践者们对RM科技从需求方面更了解其商务环境。

本论文基于服务供应者（酒店）和用户（消费者）在IT和RM交互平台上, 提出了过去十年中相关的八大关键因素。

Based on studies combining sustainable development competencies and green consumption values, this paper aims to explore the relationship between Generation Z's sustainable development competencies and green consumption values and to determine how sources of sustainable knowledge acquisition moderate this relationship.

The data collected from 1,570 students were analyzed using structural equation modeling.

Our research confirms that sustainable development competencies positively and significantly impact Generation Z’s attitudes toward green consumption values. Furthermore, sources of sustainability knowledge acquisition moderate the relationship between sustainability literacy and Generation Z attitudes toward green consumption values. The findings suggest that the acquisition of sustainability knowledge from multiple sources is critical in shaping Generation Z attitudes toward green consumption values.

The key to increasing attitudes toward green consumption values among Generation Z is to provide access to sources of sustainable development knowledge acquisition. Adequate information support generated by sources of sustainable development knowledge acquisition can help shape attitudes toward green consumption values that translate into appropriate purchasing decisions.

The survey indicates the significance of diversifying sources of sustainable development knowledge. Although the study received results suggest that Generation Z’s sustainable development competencies influence attitudes toward green consumption values, they allow us to note that much greater effects are generated when a variety of sources of sustainable development knowledge acquisition are used. Thus, it is desirable not only to communicate about sustainable development but also to tailor the sources of sustainable development knowledge acquisition to the audience’s expectations are desirable.

This study analyzes the relationships between sustainable development competencies and green consumption attitudes, thus filling the gap in sustainable development competencies research and broadening its scope. The results indicate the need to change attitudes through the development of competencies that should enable active and responsible participation in sustainability. At the same time, the research shows some links between green consumption and purchasing behavior, suggesting the influence of green consumption values and orientations on sustainable and environmentally friendly consumption.

To continue to develop and improve cloud e-bookcases, the purpose of this paper is to implement a cloud e-bookcase and modifies the information systems (ISs) success model to make it capable of assessing this system. It also provides suggestions for future systems development.

This study implements a cloud bookcase and uses the IS success model to evaluate user intention and satisfaction with the system. It also develops a success model for the cloud bookcase.

The results of study indicate that user satisfaction and intention with regard to using the system are positively related to net benefits. In other words, increasing user satisfaction and intention with regard to using the system will have a positive effect on the benefits users receive from doing so.

Users think the functions and services of the cloud bookcase can indeed help them search for and organize information about electronic books. However, they are not satisfied with the information quality. Therefore, further work is needed to identify any important factors that this study did not investigate. This study suggests that the quality of a system’s functions and guide service have to be upgraded in order to increase user satisfaction with and intention to use the system.

This study implements a cloud bookcase and uses the IS success model for verification. An overall explanatory power of 77.9 percent is achieved with this approach. User satisfaction with and intention to use the system are independent from each other, and the results caused by various factors can be separately identified. The findings of this study have considerable practical value.