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The rapid growth of blogs over the Internet has gradually attracted the attention of enterprises that want to engage in business and develop their online communication channels for customer relationships. The study aims to develop and examine the determinants of enterprise blog (E‐Blog) adoption for the service industry. Organization size is used as a moderating factor to disclose its influence on the effects of the variables.

The research model of the empirical study integrates three composites: social exchange theory, innovation diffusion theory, and organization dynamics. For the results, data are analyzed by using factor analysis to derive the actual composites and structural equation model to test the hypotheses.

The main results show the following findings. First, social exchange via E‐Blog fosters enterprise reputation. Second, enterprises are doubtful whether they can build online relationships via E‐Blog with their customers and E‐Blog visitors. Third, virtual trust and the unknown virtual social structure are barriers for enterprises in using E‐Blog. Fourth, E‐Blog adopters are likely to be purpose‐sensitive as the numbers of blog type increase.

The research findings reveal that E‐Blog vendors and agents should emphasize reputation development to attract the attention of their customers (enterprises). In addition, small‐ to medium‐sized enterprises prefer the relative advantages and simplicity of E‐Blogging. In contrast, large enterprises are more concerned with competition pressure and market dynamics involved in the adoption attitude. These findings would be useful for E‐Blog service providers to analyze the requirements of their customers. In addition, E‐Blog vendors and agents should persuade enterprises adopting E‐Blog to ease competition pressure, particularly for large firms who have not adopted the technology. Finally, E‐Blog platforms and vendors should emphasize that E‐Blog can help increase reputation by attracting the attention of enterprises to adopt E‐Blogging.

In the virtual socialization process, the blog has been developing its own characteristics that are linked to social behaviour. This link explains social change and stability in cyberspace from the social psychology and sociology points of view. The research findings differ from those of previous research because early studies focused on individual Internet user blog participation without placing emphasis on the adoption intention of enterprises. The findings of this study will be helpful for both E‐Blog service providers and enterprises.

The purpose of this study was to explore the influence of entrepreneurial attitudes, motivation and orientation on the entrepreneurial competitive advantage of innovative entrepreneurs in the tourism and hospitality industry, including those involved with bed and breakfasts, travel agencies and restaurants.

First, the sample for this study was selected through news media reporting on well-known new entrepreneurs, from lists of those entrepreneurs who have won innovation entrepreneurship loan subsidies from the government and from lists of those who have won innovation awards. Second, a pretest was used to confirm the feasibility of the questionnaire. The pretest survey was distributed to a total of 150 tourism and hospitality entrepreneurs. A total of 8 dimensions/facets and 36 items were confirmed. Finally, data collection took place for 9 months. A total of 1,150 questionnaires were distributed, and 606 questionnaires were recovered.

This study proposes a new multi-integration model of moderation-mediation analysis. The innovative business model explores the relationship between entrepreneurial factors and competitive advantage. Based on a survey of 606 staff members and managers of tourism and hospitality firms, entrepreneurs in the tourism and hospitality industry with entrepreneurial attitudes and motives had opportunities to increase their entrepreneurial orientation.

In the process of innovative entrepreneurship, whether through organizational learning or other enterprise cooperation, it is necessary to pay more attention and propose different environmental management strategies. In addition, this study also found that marketing uncertainty moderates between entrepreneurial attitudes and entrepreneurial motives. Entrepreneurial motives are more conservative than other motives, and there is increased confidence in investing in innovative entrepreneurship in stable environments.

This study indicates that innovative entrepreneurial tourism and hospitality firms have a mediating or moderating effect on the relationship between entrepreneurial attitudes and positional advantage. If used properly, these resources can help the new entrants in the tourism and hospitality sector avoid the limitations of environmental change, firm size or insufficient information and improve their competitive advantage.

We seek to contribute to the literature by comparing and analyzing the relationship between Australian and Taiwanese students regarding environmental value attitude, action intention and green marketing intention. Specifically, by comparing the green marketing intention of hospitality and tourism (H&T) students in the East with that in the West.

A well-designed curriculum examines student thinking and behavior (learn). This study compares and analyzes the value and attitude and the application of big data to green marketing among Taiwanese and Australian university students using the stimulus-organism-response (S-O-R) model. Structural equation modeling (SEM) was used to test the hypotheses in a sample of 633 H&T students in Taiwan (389) and Australia (244).

This study also shows how the national differences between Australia and Taiwan have interference effects on the relationship between value attitudes and action intentions and between action intentions and the green marketing intention. We also combined the application of big data and related variables and estimated the mediating effect of related variables to evaluate the impact on action intentions and green marketing of big data applications.

There are significant differences in the sustainable behavior and intentions of H&T higher education students that reflect the educational differences between the East and the West. These different results may be due to a lack of natural resources and the relatively smaller size of Taiwan. With the strengthening of environmental action intention (AI) and green marketing intention (GMI), Taiwanese hospitality and management (H&M) students' sense of crisis increases, and their performance in GMI is slightly higher than that in Australia.

These findings indicate that it is necessary to consider students' ecological concepts, environmental knowledge, environmental value attitude and environmental action intention to improve their intentions to engage in green marketing under the stimulus-organism-response (S-O-R) framework. We also found that environmental knowledge has a mediating effect on the relationship between ecological concepts and environmental value attitude.

This study aims to examine conditions in both inter- and intra-alliance contexts within an oligopolistic alliance industry operating across multiple markets. It focuses on how a focal firm’s optimal performance depends on nuanced evaluations of the trade-offs associated with coopetitive synergy, and on decisions about whether to collaborate or compete with its members.

The authors analyze the six leading global container shipping firms within two major alliances (The Grand Alliance and the New World Alliance) from 2003 to 2010, gathering 7,825 news articles from the Cyber Shipping Guide, a comprehensive global container shipping business database in Japan.

The findings reveal the following: (1) the focal firm cooperating with members of a rival alliance decreases the level of inter-alliance competition. (2) The focal firm cooperating with members of a rival alliance increases the level of intra-alliance competition. (3) Increased inter-alliance competition negatively impacts the performance of the focal firm. (4) Increased intra-alliance competition negatively impacts the performance of the focal firm.

Global container shipping firms should make optimal decisions about which firms to cooperate with, focusing on those that contribute to the focal firm’s overall synergies and thus performance.

This study contributes to the literature on coopetition in strategic alliances by extending the concept of dynamic coopetition to include strategic alliance groupings, and by examining how focal firm members cooperate in both inter- and intra-alliance contexts.

Though there are still political turbulences, the economic cooperation between mainland China and Taiwan is inseparable. Cooperation between enterprises on both sides has become more frequent. Studying the similarities and differences between employees in Cross-Strait enterprises can contribute to human resource management. This paper aims to study the cultural difference between employees of mainland China and in Taiwan when facing psychological contract violations.

A total of 811 valid sample questionnaires were taken from Cross-Strait private enterprise employees. This research adopted partial least squares-structural equation model statistical analysis as an empirical research evaluation.

This study finds that psychological contract violation has a significant positive impact on turnover intention and a significant negative impact on organizational citizenship behavior (OCB) in the Chinese context. There exist cultural differences between the employees of mainland China and Taiwan. When facing psychological contract violation, it is found that employees from Taiwan are more likely to have a strong turnover intention but still keep higher job performance. Employees from mainland China are found to be more likely to have higher OCB.

The originality of this research lies in establishing a stronger theoretical model to understand employee behavior. This paper verifies the validity of this model under the Chinese context. Moreover, this paper verifies the cultural difference between Cross-Strait employees.

This study aims to provide researchers a holistic approach for comprehensive understanding of the Bitcoin-related research by discovering its trends, subjects, relations, keywords and concepts.

An integrated approach of bibliometric analysis, network analysis and concept linking analysis was proposed for exploring Bitcoin-related studies from 70 countries in the Scopus database.

The bibliometric analysis shows that electronic money and blockchain are the mainstream issues of Bitcoin, and the domain distribution of the literature is mainly in engineering-related fields. Through the network analysis of cocitations, co-occurrences and cowords, research clusters were discovered respectively from different perspectives. The authors also have mastered a multilevel concept linking diagram for six related major concepts.

The major contribution of this research is about providing an integrated and comprehensive approach to extract the mainstream issues that can help researchers conduct Bitcoin-relevant research. This study shows the development trend, context and clusters of Bitcoin-related studies from various perspectives networks and produces a visual concept linking diagram that will enable researchers to quickly understand the contextual relationship between Bitcoin keywords during literature analysis. In addition, the most crucial studies in the main topics are extracted to save the considerable time and labor that would be required to manually read all the literature and summarize the issues.

This study attempts to fill the research gap by extending sustainability literature and providing empirical evidence that considers sustainability marketing commitment (SMC) as a fundamental attribute of effective marketing strategy that consequently improves tourism service quality, as represented by service attractiveness.

In the current study, data was collected from 313 tourism and hospitality firms. To test the model, this study applied structural equation modeling (SEM) to investigate the relationships among environmental strategy, SMC, supplier trust and service attractiveness in a mediation-moderation setting.

The results indicate that the multiple mediation effects of environmental strategy may indirectly influence tourist attractiveness through SMC and tourism services. The two-way moderating effects reveal that supplier trust and socialization strengthen the service attractiveness development process, while three-way interaction discovered that socialization and supplier trust positively moderate the relationships between tourism services and service attractiveness.

Sustainable strategy is a future trend for tourism business management; however, unknown to most is the role of marketing and environmental strategy in tourism business due to lack of integration with concepts in marketing strategy, with the multidimensionality of tourism services, and with the function of trust and socialization, critically undermining analyses of service attractiveness. This paper combines corporate sustainability and sustainability marketing methods to explore how an environmental strategy can improve tourism services and enhance a destination's attractiveness based on a mediation-moderation mechanism.

The purpose of this paper is to evaluate the productivity and efficiency of Taiwan's integrated circuit (IC) industry using DEA analysis and the Malmquist index (MI).

The Malmquist index, as a total factor productivity index based on distance functions, is estimated using DEA in this study.

Results indicate that as the asset size class becomes larger and larger, the associated companies become more and more inefficient. Also, results indicate a possible scale inefficiency in the IC industry investigated.

This paper presents a DEA study to investigate the productivity and efficiency in IC industry. This performance analysis is important because Taiwan's IC industry stands in a critical global position as indicated by analysis of market share across various sub‐components of the industry. The resulting analysis might provide valuable managerial insights.

The originality of this paper is its application of specific analytical techniques to the productivity and efficiency if IC companies in Taiwan's companies. The MI is appropriate for measuring the productivity change because it does not require the assumption of a possibly unwarranted functional form on the structure of production technology, as required by the econometric method.

This paper aims to draw attention to the information processing of speed regarding the specific approaches by which suppliers respond to downstream and upstream communications. It examines supply chain management and three-way communication between raw material providers, manufacturing suppliers and buying retailers.

Previous studies have investigated upstream and downstream communication as key drivers for framing the consequences of supply chain communication speed. This study applied a three-stage communication speed mechanism survey and acquired 210 validly matched paired questionnaires between selling suppliers and buying customers in a retailing industry supply chain to better understand and systematically model the empirical communication speed.

Downstream and upstream communication positively increases supply chain speed, which is weakened by the dysfunctional competition scenario. To highlight performance, the faster the speed, the greater performance the superior firm will achieve.

Suppliers are looking to enhance speed for better resilience in dysfunctional competition disruptions. This study offers guidelines and specified carbon footprint scenarios to provide managerial insight into their sustainability performance with a greater information processing mechanism. Slower speed may be exactly what many firms and supply chains need to integrate sustainability initiatives.

This study contributes to the supply chain management literature by shedding light on communication and information processing, of which the speed mechanism eventually enhances firm performance.