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Article
Publication date: 9 March 2010

Matthew Alexander, Chien Chuan Chen, Andrew MacLaren and Kevin D. O'Gorman

This paper aims to explore the “love motel” concept by examining the changing attitude of consumers in Taiwan. This will increase knowledge of the sector and define love motels.

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Abstract

Purpose

This paper aims to explore the “love motel” concept by examining the changing attitude of consumers in Taiwan. This will increase knowledge of the sector and define love motels.

Design/methodology/approach

The literature review charts the development of Taiwanese love motels from a dual origin: American motels and Japanese “love hotels.” This is followed by an empirical qualitative study consisting of a two‐stage collection strategy: focus groups of hospitality and tourism professionals to gather a wide range of opinions on the subject area, followed by semi‐structured interviews with consumers.

Findings

The findings split into three interrelated areas: growth of Taiwanese love motels due to more liberal attitudes towards sexual practice; a change in the public perception of motels due to increased standards and an increased satisfaction with the personal consumption experience; these hotels are designed for couples.

Research limitations/implications

The empirical element of the study is an exploration of consumer experience in Taiwanese love hotels. Because of the sensitive nature of some of the data that were gathered a qualitative approach has been adopted.

Practical implications

The sexual associations with this product appear almost coincidental. If the love motel product is considered in its purest form it is simply a hotel product that provides complete anonymity for its guests. Therefore, despite its application in South East Asia, this hospitality concept has potential to be applied in a variety of guises.

Originality/value

The phenomenon of “love hotels” is absent from the hospitality management literature; the paper begins to fill that gap by beginning a discussion on this possibly controversial sector.

Details

International Journal of Contemporary Hospitality Management, vol. 22 no. 2
Type: Research Article
ISSN: 0959-6119

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Article
Publication date: 1 April 1997

Tser‐yieth Chen

Employs data envelopment analysis (DEA) to evaluate the relative performance of 23 university libraries in Taipei City and County. The estimated results show that 11 university…

21054

Abstract

Employs data envelopment analysis (DEA) to evaluate the relative performance of 23 university libraries in Taipei City and County. The estimated results show that 11 university libraries are relatively efficient. The results also show that nine out of these 11 have a relatively good academic research function. Only Ming‐chuan Management College and Shih‐chien Design College are attributed lower research capabilities. Marine and Oceanic University, Yang‐ming University and Ming‐chuan Management College are rated the top three libraries and enjoy the highest levels of efficiency in the sample. Shows that the resource utilization of these university libraries functions well. Finds that the inefficient libraries manage their acquisition expenditures and book circulation poorly.

Details

Asian Libraries, vol. 6 no. 1/2
Type: Research Article
ISSN: 1017-6748

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Article
Publication date: 26 December 2024

Sheng-Fang Chou, Jeou-Shyan Horng, Chih-Hsing Liu, Tai-Yi Yu, Yung-Chuan Huang, Quoc Phong La and Yen-Ling Ng

Since the COVID-19 epidemic, the number of restaurant service quality studies has continued to increase. However, until now, there has not been an overall perspective or accurate…

85

Abstract

Purpose

Since the COVID-19 epidemic, the number of restaurant service quality studies has continued to increase. However, until now, there has not been an overall perspective or accurate instructions for research on restaurant service quality and experiential value enhancement. This study conducts multiple comparison studies to discover differences between consumer-perceived service quality and satisfaction perspectives on hotel fine dining and chain restaurants.

Design/methodology/approach

This study integrates a hotel’s fine dining and chain restaurant to obtain 636 participants (e.g. Study 1 has 318 hotel fine dining customers; Study 2 has 318 chain restaurant customers), mainly expanding the SERVQUAL model and stimulus–organism–response (S–O–R) theory.

Findings

The results of Study 1 show that value co-creation has a mediating effect on the relationship between service quality and satisfaction. In addition, customer experiences have a significant moderating effect on customer satisfaction. The outcomes of Study 2 showed that experiential value has a significant mediating effect on the relationship between service quality and satisfaction. In addition, customer relationship quality is a critical criterion in regulating the process of experience value delivery.

Practical implications

Hotels’ fine dining should pay attention to the item risk in the value co-creation factor, while chain restaurants should enhance the item service excellence in the experiential value factor to satisfy the changing customer requirements.

Originality/value

This study provides several alternative models to verify the robustness of the empirical results.

Highlights

  1. This research has brought clarity to the diverse mediation-moderation models that compare of hotel fine dining and chain restaurant consumer perceived service quality and satisfaction predictions.

  2. These models delve into how different service quality requirements after the epidemic that affect customer satisfaction, as perceived by customers consumed in hotel fine dining and chain restaurant.

  3. Value cocreation and experiential value emerge as pivotal factors, they act as mediators between service quality and satisfaction.

  4. They demonstrate a moderation effect of customer experiences between value cocreation and satisfaction, as well as customer relationship quality between experiential value and satisfaction.

This research has brought clarity to the diverse mediation-moderation models that compare of hotel fine dining and chain restaurant consumer perceived service quality and satisfaction predictions.

These models delve into how different service quality requirements after the epidemic that affect customer satisfaction, as perceived by customers consumed in hotel fine dining and chain restaurant.

Value cocreation and experiential value emerge as pivotal factors, they act as mediators between service quality and satisfaction.

They demonstrate a moderation effect of customer experiences between value cocreation and satisfaction, as well as customer relationship quality between experiential value and satisfaction.

Details

Journal of Hospitality and Tourism Insights, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9792

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Article
Publication date: 19 November 2024

Wen-Hong Liu, Paohsi Wang, Hsiao-Chien Lee, Yi-Juen Chen, Ayling Huang, Yung-Chuan Ko, Chun-Cheng Kuo and Chih-Cheng Lin

This study aims to examine the efforts of two universities in Taiwan, particularly their engagement in coastal rural communities, and provides insights into the substantial…

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Abstract

Purpose

This study aims to examine the efforts of two universities in Taiwan, particularly their engagement in coastal rural communities, and provides insights into the substantial contributions of University Social Responsibility (USR) projects toward achieving the sustainable development goals (SDGs) in rural settings. The objective of this research is to analyze the outcomes of these case projects on the SDGs and, consequently, to propose a theoretical model aimed at enhancing student participation in achieving SDGs through USR programs.

Design/methodology/approach

This study adapted the methodology comprising SDGs contribution analysis and participant observation. The SDGs contribution analysis unfolds in three steps. First, the authors conducted evaluation of the 2030 Agenda for Sustainable Development. This step involved a thorough analysis of all 17 SDGs and their respective targets to establish a foundational understanding. Second, analyzed the outcomes of the case projects to examine the specific contributions of case projects toward achieving the SDGs. Third, the information from the preceding steps is analyzed to determine the extent of the case projects’ contributions to the SDGs.

Findings

The study proposes a theoretical model to enhance student engagement in achieving SDGs, emphasizing student empowerment, community partnership and robust evaluation methods aligned with SDGs and social impacts. This model could offer guidance for higher education institutions (HEIs) globally on utilizing USR programs to contribute to the SDGs, while simultaneously enriching student learning experiences through practical engagement and empowerment.

Research limitations/implications

This model can be enhanced and validated by applying more rigorous scientific methods. For instance, conducting surveys on students and community participants of events and activities, utilizing a statistically rigorous approach such as pre-post testing, can analyze the effectiveness of these programs on various SDG-related variables (e.g. awareness of SDGs). Additionally, exploring the relationships between the tested variables can be a potential research direction. For instance, examining whether community engagement can positively increase the social impacts of USR projects, or whether student empowerment can enhance community capacity building, are important issues worthy of discovery.

Practical implications

This model emphasizes the pivotal role of student empowerment, advocating for an educational approach that not only enhances students’ proficiency in community development but also potentially shapes their career trajectories, as evidenced by the case projects examined in this study. In essence, this model offers HEIs a structured pathway to enrich student engagement in realizing SDGs through USR initiatives. It posits student empowerment as the foundational element, fostering a learning environment where students gain valuable skills and insights into community development, potentially guiding their future professional endeavors. This research provides practical direction for those HEIs implementing USR projects, which will increase the positive impacts brought by HEIs, especially for the students and local community.

Originality/value

To the best of the authors’ knowledge, no previous studies have proposed a theoretical model specifically designed to engage students in achieving SDGs through USR programs in a rural context. The significance of this study lies in its potential to serve as a guide for higher education institutions globally, enabling them to effectively leverage USR programs to contribute toward SDGs. This makes the study an invaluable resource for researchers, policymakers and educators who are committed to fostering sustainability.

Details

International Journal of Sustainability in Higher Education, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1467-6370

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Article
Publication date: 10 October 2023

Tai-Yi Yu, Jeou-Shyan Horng, Chih-Hsing Liu, Sheng-Fang Chou, Ming-Tsung Lee, Yung-Chuan Huang and Maria Carmen B. Lapuz

This study attempts to fill the research gap by extending sustainability literature and providing empirical evidence that considers sustainability marketing commitment (SMC) as a…

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Abstract

Purpose

This study attempts to fill the research gap by extending sustainability literature and providing empirical evidence that considers sustainability marketing commitment (SMC) as a fundamental attribute of effective marketing strategy that consequently improves tourism service quality, as represented by service attractiveness.

Design/methodology/approach

In the current study, data was collected from 313 tourism and hospitality firms. To test the model, this study applied structural equation modeling (SEM) to investigate the relationships among environmental strategy, SMC, supplier trust and service attractiveness in a mediation-moderation setting.

Findings

The results indicate that the multiple mediation effects of environmental strategy may indirectly influence tourist attractiveness through SMC and tourism services. The two-way moderating effects reveal that supplier trust and socialization strengthen the service attractiveness development process, while three-way interaction discovered that socialization and supplier trust positively moderate the relationships between tourism services and service attractiveness.

Originality/value

Sustainable strategy is a future trend for tourism business management; however, unknown to most is the role of marketing and environmental strategy in tourism business due to lack of integration with concepts in marketing strategy, with the multidimensionality of tourism services, and with the function of trust and socialization, critically undermining analyses of service attractiveness. This paper combines corporate sustainability and sustainability marketing methods to explore how an environmental strategy can improve tourism services and enhance a destination's attractiveness based on a mediation-moderation mechanism.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 36 no. 4
Type: Research Article
ISSN: 1355-5855

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Article
Publication date: 28 March 2023

Chih-Hsing Liu, Jeou-Shyan Horng, Sheng-Fang Chou, Shu-Ning Zhang and Jun-You Lin

The purpose of this study was to explore the influence of entrepreneurial attitudes, motivation and orientation on the entrepreneurial competitive advantage of innovative…

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Abstract

Purpose

The purpose of this study was to explore the influence of entrepreneurial attitudes, motivation and orientation on the entrepreneurial competitive advantage of innovative entrepreneurs in the tourism and hospitality industry, including those involved with bed and breakfasts, travel agencies and restaurants.

Design/methodology/approach

First, the sample for this study was selected through news media reporting on well-known new entrepreneurs, from lists of those entrepreneurs who have won innovation entrepreneurship loan subsidies from the government and from lists of those who have won innovation awards. Second, a pretest was used to confirm the feasibility of the questionnaire. The pretest survey was distributed to a total of 150 tourism and hospitality entrepreneurs. A total of 8 dimensions/facets and 36 items were confirmed. Finally, data collection took place for 9 months. A total of 1,150 questionnaires were distributed, and 606 questionnaires were recovered.

Findings

This study proposes a new multi-integration model of moderation-mediation analysis. The innovative business model explores the relationship between entrepreneurial factors and competitive advantage. Based on a survey of 606 staff members and managers of tourism and hospitality firms, entrepreneurs in the tourism and hospitality industry with entrepreneurial attitudes and motives had opportunities to increase their entrepreneurial orientation.

Practical implications

In the process of innovative entrepreneurship, whether through organizational learning or other enterprise cooperation, it is necessary to pay more attention and propose different environmental management strategies. In addition, this study also found that marketing uncertainty moderates between entrepreneurial attitudes and entrepreneurial motives. Entrepreneurial motives are more conservative than other motives, and there is increased confidence in investing in innovative entrepreneurship in stable environments.

Originality/value

This study indicates that innovative entrepreneurial tourism and hospitality firms have a mediating or moderating effect on the relationship between entrepreneurial attitudes and positional advantage. If used properly, these resources can help the new entrants in the tourism and hospitality sector avoid the limitations of environmental change, firm size or insufficient information and improve their competitive advantage.

Details

Management Decision, vol. 61 no. 7
Type: Research Article
ISSN: 0025-1747

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Article
Publication date: 10 April 2019

Chun-Der Chen, Edward C.S. Ku and Chien Chi Yeh

Customers who engage in impulsive online shopping make immediate, unplanned and ill-thought-out purchases online. The purpose of this paper is to present a model to illustrate how…

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Abstract

Purpose

Customers who engage in impulsive online shopping make immediate, unplanned and ill-thought-out purchases online. The purpose of this paper is to present a model to illustrate how website quality (moderated by hedonic value) influences impulsive shopping behaviors in the context of online tourism.

Design/methodology/approach

The model and hypotheses presented here were tested by structural equation modeling. Empirical data were collected by conducting a questionnaire survey, in total, 3,000 invitation messages were mailed to the members of the two travel communities (1,500 invitation messages for each one), of which, 402 were returned completed (a return rate of 13.4 percent).

Findings

Visually appealing websites are more likely to attract customer attention and illicit pleasurable emotional responses. In addition, effective tourism websites also maintain good service quality and ensure accuracy of information. Finally, good functional benefits can help customers reduce the time and effort spent searching for a specific service and can also serve as a stimulus triggering impulse buying.

Research limitations/implications

This study used a reliable multidimensional measure of factors that influence the relational benefit of initiators and buyers to help elucidate which factors encourage impulsive online shopping. From a theoretical perspective, the authors determined that website quality is positively associated with functional benefits, and thereby influences impulsive shopping behaviors; in addition, the functional benefits conferred by websites have a strong and direct influence on impulsive shopping behavior. However, this effect is moderated by hedonic value.

Practical implications

Online tourism retailers should continually seek to enhance this function because it is the primary motivation behind customer use of online shopping websites. Effective tourism websites also maintain good service quality and ensure accuracy of information. Finally, navigation systems should be designed to meet the needs of new users, for example by offering help pages that address a variety of topics. Therefore, tourism websites should feature an adequate number of images, a colorful design, and well-described services and products.

Originality/value

In recent years, the popularity of online shopping websites has continued to rise. In seeking to elucidate impulsive online shopping behaviors, this study focused on online-to-offline applications, the uses-and-gratifications perspective and service-dominant logic. The authors also discussed the important influence of website quality on impulse buying and how this is moderated by hedonic value. The research model presented in this study provides a reliable instrument to operationalize key constructs in the analysis of impulsive shopping behavior and has important implications for the online tourism industry.

Details

Internet Research, vol. 29 no. 4
Type: Research Article
ISSN: 1066-2243

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Article
Publication date: 6 February 2019

Mu-Chen Chen, Yu-Hsiang Hsiao, Kuo-Chien Chang and Ming-Ke Lin

Leisure and tourism activities have proliferated and become important parts of modern life, and the hotel industry plays a necessary role in the supply for and demand from…

1561

Abstract

Purpose

Leisure and tourism activities have proliferated and become important parts of modern life, and the hotel industry plays a necessary role in the supply for and demand from consumers. The purpose of this paper is to develop guidelines for hotel service development by applying a service development approach integrating Kansei engineering and text mining.

Design/methodology/approach

The online reviews represent the voice of customers regarding the products and services. Consumers’ online comments might become a key factor for consumers choosing hotels when planning their tourism itinerary. With the framework of Kansei engineering, this paper adopts text mining to extract the sets of Kansei words and hotel service characteristics from the online contents as well as the relationships among Kansei words, service characteristics and these two sets. The relationships are generated by using link analysis, and then the guidelines for hotel service development are proposed based on the obtained relationships.

Findings

The results of the present research can provide the hotel industry a comprehensive understanding of hotels’ customers opinions, and can offer specific advice on how to differentiate one’s products and services from competitors’ in order to improve customer satisfaction and increase hotels’ performance in the end. Finally, this study finds out the service development guidelines to meet customers’ requirements which can provide suggestions for hotel managers. The implications both for academic and industry are also drawn based on the obtained results.

Originality/value

Now, in the internet era, consumers can comment on their hotel living experience directly through the internet. The large amount of user-generated content (UGC) provided by consumers also provides chances for the hospitality industry to understand consumers’ opinions through online review mining. The UGC with consumers’ opinions to hotel services can be continuously collected and analyzed by hoteliers. Therefore, this paper demonstrates how to apply the hybrid approach integrating Kansei engineering and online review mining to hotel service development.

Details

Data Technologies and Applications, vol. 53 no. 1
Type: Research Article
ISSN: 2514-9288

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Article
Publication date: 4 March 2014

Cheng-Yi Chien, Tzu-Hsiang Liao and Hsiu-Chuan Lee

– This paper aims to examine the impact of a reduction in tick size on the information content of the order book by using data from the Taiwan Stock Exchange (TWSE).

276

Abstract

Purpose

This paper aims to examine the impact of a reduction in tick size on the information content of the order book by using data from the Taiwan Stock Exchange (TWSE).

Design/methodology/approach

To estimate the information content of the order book, the modified information share proposed by Hasbrouck and extended by Lien and Shrestha is used in this paper.

Findings

The empirical results show that the limit order book is informative. Furthermore, the results indicate that a reduction in tick size will decrease the information content of the order book and the decrease in the information content of the order book is positively related to the thinner order book.

Originality/value

This paper suggests that, in order to enhance the information content of the order book, the TWSE should disclose the full limit order book.

Details

Managerial Finance, vol. 40 no. 3
Type: Research Article
ISSN: 0307-4358

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Article
Publication date: 21 October 2024

Sheng-Fang Chou, Jeou-Shyan Horng, Chih-Hsing Liu, Tai-Yi Yu, Bernard Gan, Wen-Jung Chang and Jun-You Lin

We seek to contribute to the literature by comparing and analyzing the relationship between Australian and Taiwanese students regarding environmental value attitude, action…

96

Abstract

Purpose

We seek to contribute to the literature by comparing and analyzing the relationship between Australian and Taiwanese students regarding environmental value attitude, action intention and green marketing intention. Specifically, by comparing the green marketing intention of hospitality and tourism (H&T) students in the East with that in the West.

Design/methodology/approach

A well-designed curriculum examines student thinking and behavior (learn). This study compares and analyzes the value and attitude and the application of big data to green marketing among Taiwanese and Australian university students using the stimulus-organism-response (S-O-R) model. Structural equation modeling (SEM) was used to test the hypotheses in a sample of 633 H&T students in Taiwan (389) and Australia (244).

Findings

This study also shows how the national differences between Australia and Taiwan have interference effects on the relationship between value attitudes and action intentions and between action intentions and the green marketing intention. We also combined the application of big data and related variables and estimated the mediating effect of related variables to evaluate the impact on action intentions and green marketing of big data applications.

Practical implications

There are significant differences in the sustainable behavior and intentions of H&T higher education students that reflect the educational differences between the East and the West. These different results may be due to a lack of natural resources and the relatively smaller size of Taiwan. With the strengthening of environmental action intention (AI) and green marketing intention (GMI), Taiwanese hospitality and management (H&M) students' sense of crisis increases, and their performance in GMI is slightly higher than that in Australia.

Originality/value

These findings indicate that it is necessary to consider students' ecological concepts, environmental knowledge, environmental value attitude and environmental action intention to improve their intentions to engage in green marketing under the stimulus-organism-response (S-O-R) framework. We also found that environmental knowledge has a mediating effect on the relationship between ecological concepts and environmental value attitude.

Details

Marketing Intelligence & Planning, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0263-4503

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