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Article
Publication date: 16 October 2009

Chiang Ku Fan and Shu Wen Cheng

The purpose of this paper is to compare the efficiency of bancassurance, an indirect marketing channel formed through the creation of subsidiaries, with an insurer's own team, a…

4087

Abstract

Purpose

The purpose of this paper is to compare the efficiency of bancassurance, an indirect marketing channel formed through the creation of subsidiaries, with an insurer's own team, a direct marketing channel, in the Taiwan insurance sector.

Design/methodology/approach

This paper uses the Charnes, Cooper, and Rhodes (CCR) model to measure the decision‐making units' (DMU) operating efficiency.

Findings

The three major findings are: the efficiency score of a direct marketing channel is significantly higher than that of a comparable indirect marketing channel. The efficiency relationship between the indirect marketing channel and the direct marketing channel is independent. A marketing efficiency evaluation, when divided into different marketing channels for evaluation, provides meaningful results for marketing decision‐makers.

Originality/value

By comparing the efficiency between two different insurance marketing channels, managers in life insurance companies can make a more informed choice.

Details

Direct Marketing: An International Journal, vol. 3 no. 4
Type: Research Article
ISSN: 1750-5933

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Article
Publication date: 31 October 2024

You-Hung Lin, Hsin Hsin Chang and Chun Po Chiu

This study aims to develop a conceptual model for GET products that participate in brands’ online communities, based on social cognitive theory (SCT), with environmental factors…

62

Abstract

Purpose

This study aims to develop a conceptual model for GET products that participate in brands’ online communities, based on social cognitive theory (SCT), with environmental factors, personal factors and behavioral factors being used to explore whether users of GET products participate in brand online communities as well as to determine whether participation in a community forum causes users to stick with GET products. In addition, expectancy confirmation is also considered in the research model.

Design/methodology/approach

This research examines whether environmental and personal factors have a positive effect on the behavioral factors of Gogoro users, and then further effects on green energy technology (GET) product stickiness for users in online communities. A website was used to distribute links to two Facebook club sites: Gogoro Series 2 Fan Club and the Gogoro Fan Club. The respondents’ qualification criteria were restricted to people who had used Gogoro products and participated in a Gogoro online community. A total of 581 valid responses were collected for structural equation modeling (SEM) analysis, and expectancy confirmation was found to be moderate from a hierarchical regression.

Findings

The results of SEM show that virtual interactivity has a positive effect on product-related content, and social norms were found to have significant effects on creating product-related content. Brand community identification, perceived relative advantage and brand knowledge self-efficacy are found to be related to both creating and contributing product-related content. Also, creating product-related content and contributing user participation behaviors influence ET product stickiness.

Practical implications

Online community managers can boost user participation by increasing interaction, and community identification by enhancing users’ perceptions of benefiting from participating in their communities. Companies can also encourage users to create product-related content to increase users’ stickiness to GET products. Further, GET companies can try to enhance users’ intrinsic connection with other community users to increase their brand community identification if they want to increase users’ willingness to participate.

Originality/value

This study adopted SCT to measure the GET product stickiness formation process in an attempt to determine what factors boost user participation based on triadic reciprocality. Also, expectancy confirmation plays an important role in the relationship between community users’ participation behaviors and GET product stickiness. The results indicated that it was appropriate to add virtual interactivity to environmental factors and perceived relative advantage to personal factors to measure users’ participation in an online social community. Actual product users’ online community participation behavior could be a very influential indicator of actual product stickiness formation.

Details

Information Technology & People, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0959-3845

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Article
Publication date: 1 June 1997

Jaroslav Mackerle

Gives a bibliographical review of the finite element methods (FEMs) applied for the linear and nonlinear, static and dynamic analyses of basic structural elements from the…

6101

Abstract

Gives a bibliographical review of the finite element methods (FEMs) applied for the linear and nonlinear, static and dynamic analyses of basic structural elements from the theoretical as well as practical points of view. The range of applications of FEMs in this area is wide and cannot be presented in a single paper; therefore aims to give the reader an encyclopaedic view on the subject. The bibliography at the end of the paper contains 2,025 references to papers, conference proceedings and theses/dissertations dealing with the analysis of beams, columns, rods, bars, cables, discs, blades, shafts, membranes, plates and shells that were published in 1992‐1995.

Details

Engineering Computations, vol. 14 no. 4
Type: Research Article
ISSN: 0264-4401

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Article
Publication date: 10 September 2024

Edward C.S. Ku

This study explores how predictor variables (value congruence and customer–AI-assisted exchanges) lead tourism businesses to meet customer needs through contactless technology and…

188

Abstract

Purpose

This study explores how predictor variables (value congruence and customer–AI-assisted exchanges) lead tourism businesses to meet customer needs through contactless technology and enhance their willingness to pay more.

Design/methodology/approach

The research model was designed from the perspective of consumer-brand relationships and acceptance of AI device use. This study collected and analyzed 647 valid questionnaires using the structural equation modeling (SEM) approach.

Findings

The findings indicate that value congruence and customer-AI-assisted exchanges (CAIX) affect intimacy. Intimacy affects satisfaction and the willingness to pay more for contactless technological services. Moreover, brand trust and sensory brand experience play a role in moderating contactless technological services.

Originality/value

Effective interactions between customers and AI-assisted services significantly contribute to overall satisfaction. When AI systems can understand and respond appropriately to customer queries, needs, and preferences, they enhance customer experience and satisfaction levels, increasing overall customer satisfaction with AI services.

Details

Journal of Research in Interactive Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2040-7122

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Article
Publication date: 26 September 2023

Paramita Atmodiwirjo, Rokhshid Ghaziani, Supreeya Wungpatcharapon, Ratna Djuwita and Yandi Andri Yatmo

This study aims to identify the role of nature-related features in promoting well-being from the perspective of children as the users of post-disaster schools. It highlights the…

146

Abstract

Purpose

This study aims to identify the role of nature-related features in promoting well-being from the perspective of children as the users of post-disaster schools. It highlights the importance of connectedness to nature in design strategies for post-disaster school reconstruction.

Design/methodology/approach

The mixed-method study was conducted in three primary schools reconstructed after the earthquakes in Lombok (Indonesia) and Chiang Rai (Thailand) that integrated some nature-related elements in their design. The questionnaire survey explored the children’s satisfaction with the post-disaster school environment as an indication of well-being.

Findings

The findings suggest that priority in post-disaster school design strategies should incorporate nature-related design features that provide opportunities for children to be with friends and to play, to learn in comfortable and safe conditions, to interact with nature and to be in a quiet and relaxing place.

Originality/value

Most post-disaster reconstruction prioritizes the speed of construction rather than the spatial qualities that could help children deal with the disaster. This study provides evidence on the potential of nature-related design features to support the children’s well-being after the disaster.

Details

International Journal of Disaster Resilience in the Built Environment, vol. 16 no. 1
Type: Research Article
ISSN: 1759-5908

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Article
Publication date: 23 May 2024

Edward C.S. Ku

This study aims to explore how perceived anthropomorphism, perceived warmth, and customer–artificial intelligence (AI) assisted exchange (CAIX) of service robots affect customers’…

537

Abstract

Purpose

This study aims to explore how perceived anthropomorphism, perceived warmth, and customer–artificial intelligence (AI) assisted exchange (CAIX) of service robots affect customers’ satisfaction via digital marketing innovation.

Design/methodology/approach

A customer satisfaction model was formulated based on the perspective of parasocial relationships and hybrid intelligence; 236 completed questionnaires were returned by partial least squares structural equation modeling analysis.

Findings

This study demonstrates that perceived anthropomorphism, perceived warmth and CAIX's impact on digital marketing innovation were supported, and customer satisfaction impacted the continued intention to use service robots.

Originality/value

Restaurants that leverage service robots differentiate themselves from competitors by offering innovative and technologically advanced dining experiences. Integrating AI capabilities sets these restaurants apart and attracts tech-savvy customers who value convenience and efficiency.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 36 no. 11
Type: Research Article
ISSN: 1355-5855

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Abstract

Details

Inside Major East Asian Library Collections in North America, Volume 2
Type: Book
ISBN: 978-1-80455-140-0

Abstract

Details

Inside Major East Asian Library Collections in North America, Volume 1
Type: Book
ISBN: 978-1-80262-234-8

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Article
Publication date: 3 October 2024

Dech-siri Nopas

The purpose of this study is to examine how Taylor Swift’s music influences language acquisition, gender representation, emotional well-being and cultural awareness among Thai…

131

Abstract

Purpose

The purpose of this study is to examine how Taylor Swift’s music influences language acquisition, gender representation, emotional well-being and cultural awareness among Thai university students within the context of lifelong learning. By exploring these dimensions, the study aims to uncover the transformative potential of integrating popular culture, particularly music, into lifelong learning frameworks, thereby offering insights into the role of music in fostering continuous education, cultural sensitivity and personal growth.

Design/methodology/approach

This qualitative study employed semi-structured interviews and focus group discussions to explore the impact of Taylor Swift’s music on language acquisition, gender representation, emotional well-being and cultural awareness within the context of lifelong learning. Around 32 university students from six prominent universities in Thailand participated in the study. Thematic analysis was used to identify and interpret the recurring themes related to how Taylor Swift’s music influences these aspects of lifelong learning, providing an in-depth understanding of her music’s role in educational and personal development.

Findings

The study found that Taylor Swift’s music significantly impacts language acquisition by providing an immersive and engaging learning environment. Her music also challenges traditional gender norms, promoting self-expression and empowerment. Additionally, the emotional resonance of her songs contributes to students' emotional well-being, offering solace and encouragement. Furthermore, her advocacy for diversity and inclusivity enhances cultural awareness, fostering empathy and cross-cultural understanding. Overall, Taylor Swift’s music serves as a powerful tool for promoting lifelong learning, cultural awareness and emotional resilience among university students.

Research limitations/implications

This study primarily focused on Thai university students, which may limit the generalizability of the findings to other cultural contexts. Future research could explore the impact of Taylor Swift’s music on a broader demographic, including different age groups and cultural backgrounds. Additionally, a longitudinal approach could provide deeper insights into how sustained engagement with music influences lifelong learning and personal development over time. The findings underscore the need for further exploration of popular culture’s role in education and its potential to enhance learning outcomes across diverse contexts.

Practical implications

The findings suggest that integrating popular music, like Taylor Swift’s, into educational curricula can enhance language learning, promote cultural awareness and support emotional well-being. Educators are encouraged to incorporate music-based activities into their teaching strategies to create a more engaging and relatable learning environment. Furthermore, the study highlights the importance of using music as a tool for challenging traditional gender norms and fostering inclusivity, suggesting that educational programs should leverage popular culture to promote social empowerment and personal growth among students.

Social implications

The study demonstrates that Taylor Swift’s music plays a significant role in promoting social empowerment, gender equality and cultural sensitivity among university students. By challenging traditional norms and advocating for inclusivity, her music encourages listeners to embrace diversity and engage in lifelong learning. The findings suggest that popular culture, particularly music, can be a powerful force for social change, fostering a more inclusive and empathetic society. This underscores the potential of music to contribute to broader social objectives, including gender equality, cultural awareness and emotional resilience.

Originality/value

This study is unique in its comprehensive examination of Taylor Swift’s music as a tool for lifelong learning among university students in Thailand. While previous research has explored music’s role in language acquisition or emotional well-being, this study integrates multiple dimensions – language learning, gender representation, emotional well-being and cultural awareness – within the context of lifelong learning. By focusing on a global pop icon’s influence in a non-Western setting, the research provides valuable insights into the transformative potential of popular culture in education, offering educators innovative strategies to engage students through music.

Details

Qualitative Research Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1443-9883

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Article
Publication date: 17 June 2019

Shu-Li Wang

The purpose of this paper is to trace the development of indigenous heritage rights in Taiwan. It examines how this pursuit is intertwined with the global indigenous movement…

206

Abstract

Purpose

The purpose of this paper is to trace the development of indigenous heritage rights in Taiwan. It examines how this pursuit is intertwined with the global indigenous movement, national political interests and rising local cultural awareness.

Design/methodology/approach

This paper focuses on the rise of indigenous rights in Taiwan by looking at political shifts, indigenous museums and changing frameworks through which heritage is understood. The paper uses two case studies: one is the implementation of a heritage protection law in Taiwan; the other is the launch of indigenous museums.

Findings

In Taiwan, heritage is often associated with political ideology, power relations and resource distribution. The development of heritage discourse is inseparable from the international heritage trend as well as the local political situation.

Originality/value

The pursuit of indigenous heritage rights in Taiwan is supported on the one hand by the government so as to define a distinctive Taiwanese culture and on the other to meet the demands of Taiwan’s indigenous movement. Two case studies are provided to examine the pros and cons of current indigenous heritage projects in Taiwan.

Details

Asian Education and Development Studies, vol. 8 no. 4
Type: Research Article
ISSN: 2046-3162

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