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Article
Publication date: 17 June 2006

Chi Kin (Bennett) Yim, Kineta Hung, Nan Zhou and Jonathan J.H. Zhu

This study assesses the impacts of the social institutions of a transitional economy on its market by examining how China’s political, economic and cultural institutions influence…

169

Abstract

This study assesses the impacts of the social institutions of a transitional economy on its market by examining how China’s political, economic and cultural institutions influence consumers’ sentiment and their purchase planning behaviors. We propose and empirically validate a four‐factor model of consumer sentiment that captures the impacts of these powerful social institutions. The validity of the model was supported with data from a multi‐level stratified survey that involved 9 cities and 3,960 consumers across a number of product categories. Our findings confirm the salience of social institutions in affecting consumers’ sentiment as well as their consumption behaviors in China.

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Multinational Business Review, vol. 14 no. 2
Type: Research Article
ISSN: 1525-383X

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Article
Publication date: 9 October 2009

Jochen Wirtz, Robert Johnston and Christopher Khoe Sin Seow

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Journal of Service Management, vol. 20 no. 5
Type: Research Article
ISSN: 1757-5818

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