Search results

Bedroom Feng Shui practices have been criticized as myth over the years but in fact having its scientific origin that is not purely superstitious. This paper aims to examine whether the architects' design practice for bedroom interior arrangement is concurring with the recommended bedroom Feng Shui practices. The study has successfully interviewed 16 architects from diverse backgrounds to avoid bias, seeking their design perspectives in bedroom interior configuration. Subsequently, the interviewees submitted sketches of ideal bedroom layout based on their expertise, with pre-set requirements. Data from semi-structured interviews were analyzed using mixed method approach. In agreement with our expectations, majority of the interviewees have matching thoughts that “bed arrangement” is the primary consideration in bedroom interior configuration. Most of the design outputs were highly attached to favorable Feng Shui conditions. The overall findings implied that bedroom Feng Shui is not merely superstitious but most components are practical design references for architects from diverse backgrounds.

Focusing on the social influence processes in the context of massively multiplayer online role-playing games (MMORPGs), this study aims to investigate the nomological network of social influence factors, a topic seldom explicitly articulated in the literature in this unique context.

This study adopts a mixed-methods approach to develop and test a context-specific model of social influence processes in MMORPGs. First, the authors conducted qualitative interviews with MMORPG players to identify the drivers shaping players' perceptions of social influences. Second, the authors formulated and tested a research model with quantitative data collected from 450 respondents of an online survey.

Through the qualitative study, the authors identify leader enthusiasm, social support and social presence as the critical drivers of social influence factors. The result of the quantitative study validates the influences of the critical drivers and demonstrates the impact of social influences on MMORPG players' we-intention to continue playing games.

This research extends the social influence theory by identifying contextualized drivers that shape MMORPG players' perception of social influences determining their we-intention to continue playing games. MMORPG service providers can draw on these drivers to leverage social influences to increase players' we-intention of continuance.

This study aims to investigate how Internet memes affect brand image.

The authors first used the Delphi method to refine Internet memes' constructs and dimensions and developed a scale for Internet memes. Second, the authors used a questionnaire to collect data from 348 valid Internet consumers.

The authors proposed four significant characteristics of Internet memes: humour, high positive emotional intensity, brand interactions and prestige, and high spreadability to prompt consumers to remake, share and spread memes. The study results indicate that Internet memes positively influence the brand image. However, not all meme characteristics were correlated with the brand image; only brand prestige, interaction and humour enhanced brand image.

For scholars in online marketing communication research, this study shifts the current paradigm of brand-generated and customer-passive to user-generated and customer-active. It also addresses the importance of pandemic effects of Internet memes on brand image. To be specific, this study presents the important symbolic values that Internet memes need to include to affect consumers' behaviour in response to perceived brand image by applying both mind infection and symbolic value perspectives. Finally, this study redefines the dimensions and measurements of Internet memes to address the lack of consensus and concrete scales regarding meme transmission characteristics and extending into online marketing communication strategies.

The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-11-2019-0364

Hydroelectric power is widely used because it is environmental friendly, renewable and green. The cavitation is an inevitable phenomenon during the operation of hydro turbine, which is related to the efficiency and service life of the unit. This paper aims to discriminate the phenomenon of the incipient cavitation, prevent the early destruction and avoid the irreversible damage to hydro turbine.

The paper tries to find out the characteristics of cavitation entirely through a variety of features. The method comprises collection of the signals using a hydrophone, acceleration sensor and acoustic emission sensor; analyzing cavitation signal by using the way of wavelet time-frequency, peak factor and power spectral density; and comparing the different wavelet basis for analyzing signals and find the most suitable one.

The analyzed results show that the wavelet basis of morlet is more suitable for the cavitation signals. The hydrophone can distinguish the different operating conditions and discriminate the difference between the phenomenon of incipient cavitation and the other state of cavitation. The results show that when the hydrophone and acceleration sensors are used, the accuracy rate goes up to 75 per cent, which meets the requirements for the detection for incipient cavitation.

This paper focuses on finding the best sensor to discriminate the operating state of incipient cavitation to prevent early destruction.

The purpose of this study is to investigate how combined nutrition labelling influences consumer attitudes, subjective norms, perceived behavioural control and purchase intention for sugar-sweetened beverages (SSBs).

This study adopted a mixed method research, quasi-experimental design with 406 valid Taiwanese samples to evaluate the possible effects of combined nutrition labelling on SSB purchase intention; two focus group interviews with four nutritional experts and 12 students were conducted to explain how and why consumers perceived different types of combined nutritional labels.

Combined labels including sugar type/gram with the guideline daily amounts and traffic light display were perceived by consumers as high-quality and reliable, which improved consumer attitude and SSB purchase intention. Consumers perceived the traffic light display and warning claim as a sugar over-consumption message, which reduced SSB purchase intention through subject norms.

Governments should be aware that concrete nutritional information (NIP) leads to the worst SSB consumption. Moreover, the authors suggest that policymakers emphasise the effectiveness of warning claims on SSB products with “sufficient” sugar information to trigger consumers' concern, remind SSB manufacturers of their moral obligation to consumers.

This study identified that the combined effects of nutritional attributes and parts of meanings might be enhanced, eliminated or even separated from their original meaning. Although the label messages were delivered simultaneously, the consumer's psychological perceptions proved to be more complicated than a single attribute and sequentially affected consumer attitudes, subject norms and SSB purchase intention.

This study aims to investigate Feng Shui elements that can influence housing selection and property pricing in the Malaysian housing market.

A structured questionnaire encompassing 26 Feng Shui elements, which were shortlisted based on relevant previous studies, was distributed to prospective homebuyers in the Klang Valley region. The elements were inferred and ranked according to frequency, significance and importance scores. Kruskal–Wallis ANOVA tests were used to assess the ratings provided by the different respondent groups, while Spearman's rank correlation tests were utilised to measure the degree of agreement or disagreement among each pair of the ethnic group.

The results obtained indicate the following as the five most influential elements: orientation, main entrance, street location, house number and living room. Despite a multiethnic and multicultural society in Malaysia, Spearman's rank correlation tests showed that there are no differences in the prioritisation of Feng Shui elements between three distinct ethnic groups (Malay, Chinese and Indian). However, the distribution scores are statistically different between the groups. Comparing income level with Feng Shui inclinations, the three most frequently considered elements across the three income groups consistently include orientation, main entrance and street location.

The findings of this study are expected to provide guidance to property stakeholders (developers, real estate agencies, architects, local authorities) in their future development projects. For homebuyers, this study serves as a property Feng Shui checklist for home selection and investment.

This study explored the association of Feng Shui principles to housing selection and property pricing based on cultural and income factors. These findings provide useful insights for designing and positioning of residential properties in both primary and secondary housing markets in Malaysia and beyond.

This paper aims to explore the impact of domestic market fragmentation on the innovation performance of enterprises and its mechanism from the perspective of market segmentation, a government behavior with Chinese characteristics.

In order to verify the theoretical hypothesis proposed in the previous article, that is, whether domestic market fragmentation can effectively improve the innovation performance of enterprises, this paper bases on the data of listed companies from 2010 to 2016, empirically testing the theoretical hypothesis by constructing a measurement model.

Domestic market fragmentation has a significant inhibitory effect on enterprise innovation performance. Domestic market fragmentation has heterogeneous effects on innovation performance of enterprises and regions. It is undeniable that domestic market fragmentation does have a certain support effect on state-owned enterprises but the support effect is achieved by distorting regional resource allocation and creating an unfair market environment.

Firstly, this paper explores the impact mechanism of domestic market fragmentation on corporate innovation performance from the perspective of market segmentation, a government behavior with Chinese characteristics, so as to expand and enrich the relevant research on enterprise innovation. Secondly, from the perspective of corporate innovation performance, this paper provides new evidence for the “curse effect” of domestic market fragmentation. Thirdly, this paper tries to shake the domestic market fragmentation support theory from the perspective of distortion effect brought by the “hand of support” of domestic market fragmentation.

The purpose of this study was to explore the determinant factors of the adaptive clothing market for disabled customers and to identify the influential elements in the fashion industry, with the aim of establishing the influential factors that drive the adaptive apparel business in the local market. The study developed a path model of relationships incorporating the disabled consumer background, consumer purchase intention and demand and elements of the fashion industry. This model can be used as a reference for fashion practitioners.

A quantitative approach was adopted for this empirical study. A survey was designed to investigate the connections between the consumer-related and industry-related variables. A set of measurements was developed and validated for the survey. The data were collected from a sample of 175 local wheelchair users, with a response rate of approximately 6.6 per cent. The data were analysed using SmartPLS, and structural equation model analysis was applied to identify the relationships between the variables.

The results of this study demonstrated that consumer purchase intention for adaptive apparel was affected closely by environmental factors, and consumer demand was significantly related to industry aspects including the product complexity and the business operations along with all elements of the industrial practice. The findings also revealed that the disability level was related to the users' purchase intentions, but the financial capability of the disabled consumers did not affect the intention to purchase adaptive clothes products. These results could suggest that economic issues are not the consumer's prior concern when purchasing apparel, but rather the disability condition. Those who demand adaptive apparel require advanced performance levels of product design, technology application and service.

The study originated from the situation that the Hong Kong fashion market lacks an adaptive market specifically for the minority group of disabled consumers. Why such a niche market has not been developed is unclear to the practitioners. It is necessary to investigate from both consumer-related and industry-related factors. Specifically, the research explored the consumer background and industry elements to identify the factors that influence disabled consumers to purchase apparel, in order to inform fashion practitioners who are interested in the niche market of disabled consumers in Hong Kong. It is anticipated that the determinants of adaptive market development can be extended to wider areas of the Chinese or other Asian markets.

China looks set to become the fourth largest outbound tourist generating country in the world by 2020 (World Tourism Organisation, 1997). Tourists from Mainland China are the second most important source of tourist arrivals in Singapore. A better understanding of the Chinese tourists’ needs and expectations will be helpful in positioning the country to attract them. The data collected at Singapore Changi International Airport are segmented to different groups under various demographic factors. This study shows that there exist motivational differences among gender, income, age as well as travel frequencies. The findings are useful to the marketers to establish their strategic plans in targeting at different groups of Chinese visitors.