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Looks at consumer research in Greater China including Mainland China, Hong Kong and Taiwan. Maps out the contributions within this area and guides future research. Examines the state of the art over the 1979‐97 period, with particular emphasis on the topics that have been researched, the extent of the theory development in the field and the methodologies used in conducting research. Uses content analysis to review 75 relevant articles. Suggests that, while a considerable breadth of topics have been researched, there remains much to be done, there is further room for theoretical development in Chinese consumer behaviour studies; and the methodologies used need improvement and further refinement.

Investigates the level of transfer of marketing technology to China via a content analysis of leading marketing and marketing‐related journals in China. Based on the findings, suggests that parts in the transfer process should: adopt a more “international” perspective; pay more attention to the customer orientation; and make a stronger commitment in actualizing the transfer exercise.

The Bank of China Group has competed aggressively in retail banking in Hong Kong, successfully expanding their business in recent years. This article reports a study exploring the likelihood of the Group assuming increasing importance in the run‐up to 1997 when Hong Kong is returned to China. Results suggest that while present users may be loyal, non‐users do not have very favourable perceptions of the Group. Recommendations for correcting this are made: expansion of products; improved quality of personnel; depoliticisation of the Group's image.

The introduction of a financial service – the easy pay system – in Hong Kong is the subject of study. It is a form of electronic fund transfer at point of sale and is considered as a continuous innovation in the evolution of the electronic fund transfer systems. Irrespective of the theoretical benefits – safe, convenient and a sound approach to fund management – associated with the service, the adoption rate is not encouraging. The peculiarities of the marketing issues associated with the life cycle of financial service innovations are discussed. It is contended that the successful introduction of services in the earlier stages of the life cycle may be both an asset and a liability to later innovations. As such, a continuous educational programme is deemed necessary to capitalise on the positive effects carried over from earlier phases of the life cycle.

Because of the paucity of information about what and how Chinese leadership styles contribute to organizational success, this study aims to elucidate Chinese leadership styles with reference to Confucian and Daoist schemata, relate them to organizational success, and explicate the relationships by exploring a grounded theory.

To obtain such knowledge, this study applies a grounded theory approach to analyzing interview data from 11 Hong Kong Chinese CEOs.

Results delineated the Chinese leadership styles based on relationship building, virtuous practice, hierarchical and centralized organization, and humility and self‐effacement. These practices were conducive to trust, cooperation, competence, and other achievements in the staff. The contributions of the Chinese leadership styles tend to reflect a security theory in that sustaining followers' security appears to mediate leadership practices and their outcomes.

Because the tradition of Confucian and Daoist teachings can be a basis for successful Chinese leadership styles, the teachings can still be valuable for leadership development today.

Considers the effects on the mass media of China’s transition to a more open economy and the strategies which advertisers might use to overcome the problems it presents. Describes the media available (including the unofficial “black route”, the official but restricted private sector “white route”, and the state “red route”) and lists the challenges which advertisers face in using them. Suggests some strategies and practices which can help to overcome them and some hypotheses on future media use. Calls for further research in this area.

Examines the recent research on advertising in mainland China over the 1979‐1998 period. Suggests that findings show a sustained effort in academic research/publications on advertising in China is in the early stage of its development and whilst many areas have been researched, there are many more yet to be touched. Concludes that the research is seldom based on established theoretical or conceptual framework and the research methods and types of analysis used have not been very advanced when compared to general advertising research.

Narratives are useful to educate novices to learn from the past in a safe environment. For some high-risk industries, narratives for lessons learnt are costly and limited, as they are constructed from the occurrence of accidents. This paper aims to propose a new approach to facilitate narrative generation from existing narrative sources to support training and learning.

A computational narrative semi-fiction generation (CNSG) approach is proposed, and a case study was conducted in a statutory body in the construction industry in Hong Kong. Apart from measuring the learning outcomes gained by participants through the new narratives, domain experts were invited to evaluate the performance of the CNSG approach.

The performance of the CNSG approach is found to be effective in facilitating new narrative generation from existing narrative sources and to generate synthetic semi-fiction narratives to support and educate individuals to learn from past lessons. The new narratives generated by the CNSG approach help students learn and remember important things and learning points from the narratives. Domain experts agree that the validated narratives are useful for training and learning purposes.

This study presents a new narrative generation process for a high-risk industry, e.g. the construction industry. The CNSG approach incorporates the technologies of natural language processing and artificial intelligence to computationally identify narrative gaps in existing narrative sources and proposes narrative fragments to generate new semi-fiction narratives. Encouraging results were gained through the case study.

The demand for ambulance services in Hong Kong is increasing and first aid plays an important role in saving lives. The government recognized first aid training courses offered by four organizations. This study aims to review and discuss the past, present and future of first aid and health training in Hong Kong.

This study adopted a case study approach to investigate the operations and development of the first aid and health training in one of the largest training providers in Hong Kong. Publicly available secondary data, including annual reports, websites, newspapers and social media, were collected and analysed. Using the thematic analysis procedure, researchers familiarised the data collected, generated initial codes, searched for themes, reviewed themes, defined themes and reported the results.

Through data analysis, researchers identified six themes which help to address the research questions regarding the types of first aid and health training courses, quality issue, awareness of first aid in the community and the future delivery of first aid training.

This study provided two implications on both micro and macro levels. At the micro level, training providers can enhance training quality by adopting technology. At the macro level, training providers can continue to advocate and facilitate the integration of first aid into the formal education curriculum. The last section addressed the limitations of this study and provided future research directions.

This study provided insights about the development of the first aid and health education and training. Health-care training providers and policymakers could benchmark the findings from this study and develop appropriate measures for promoting health education.