Chethan D. Srikant and Atul Teckchandani
The purpose of this paper is to develop an integrative approach to help firms across multiple industries ensure operational continuity and manage ongoing climate-change related…
Abstract
Purpose
The purpose of this paper is to develop an integrative approach to help firms across multiple industries ensure operational continuity and manage ongoing climate-change related disruptions. It provides an implementation model that would first, help firms recognize this as an issue and second, start incorporating certain practices in their decision-making processes.
Design/methodology/approach
The analytical framework in this paper is based on the strategic management’s resource-based view. According to this view, certain resources provide sustainable competitive advantages because they score high on the following four dimensions: valuable, rare, inimitable and organized to exploit. This paper introduces a fifth dimension – the climate change resilience of the resource. Resources that are not always obvious choices for providing competitive advantages – air, freshwater, workspaces and customers – are evaluated. Each resource is analyzed through the perspective of two disparate industries.
Findings
This paper highlights to two important findings. First, resources that are rarely considered as providing competitive advantage can become important when the authors add the fifth dimension – climate change resilience. Second, location choices are critical to ensuring climate change resilience. When firms are location constrained, a contingency plan needs to be in place. These contingency plans could range from redesigning physical assets to redesigning human resources practices.
Originality/value
This paper illustrates the need and the utility of climate change resilience when assessing the sustainable competitive advantage of a resource. Using the above findings, this paper develops a model for implementing a location-based strategy, which firms in any industry could adopt to ensure the climate change resilience of their resources.
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Chethan D. Srikant and Bethany Lessard
Changes in societal preferences can have a significant impact on the business strategy of companies. This paper aims to illustrate the utility of strategic alliances in…
Abstract
Purpose
Changes in societal preferences can have a significant impact on the business strategy of companies. This paper aims to illustrate the utility of strategic alliances in channelizing societal preferences.
Design/methodology/approach
LEGO and its many strategic alliances are carefully examined to illustrate the need for considering strategic alliances from a societal preference perspective. LEGO’s strategic alliances are juxtaposed with two major societal trends of the past few decades, environmental movement and multiple efforts toward greater inclusivity.
Findings
The following important lessons are elaborated for helping business organizations pursuing strategic alliances: long-term orientation should not become an excuse for complacency, need for alignment of organizations within the strategic alliance, strategic alliances should be viewed as a bidirectional channel for influence and attending to internal transformations is crucial for success.
Originality/value
This paper deviates from the traditional treatment of strategic alliances as a business arrangement that only drives financial performance but instead provides insights into how strategic alliances can be connected to changing societal preferences. It also challenges the received wisdom in the academic literature on strategic alliance, which is dominated by some very restrictive theoretical perspectives.
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Chethan D. Srikant and Patrick Donovan
Companies may spend capital and effort to ensure the survival within their niche but have limited capacity to expand into other niches or broaden their target segment. This paper…
Abstract
Purpose
Companies may spend capital and effort to ensure the survival within their niche but have limited capacity to expand into other niches or broaden their target segment. This paper aims to provide insights into how they can overcome this niche entrapment – companies becoming trapped in the very niche they have cultivated, the weight and inertia of their investment shackling them to its continued existence.
Design/methodology/approach
Cedar Fair’s acquisitions and its organizational structure are carefully examined to illustrate the need for considering niche entrapment as a concept. To understand the complexities that firms face in their attempts to overcome the niche entrapment, this paper analyzes Cedar Fair using the concepts of categories and inherited identities.
Findings
The following important lessons are elaborated for helping business organizations overcome niche entrapment: embrace the organizational complexity; use gateway and complementary identities; consider brand disassociation; and achieve ambidexterity through a portfolio of offering.
Originality/value
This paper deviates from the traditional treatment of niches as a focus strategy that firms can select to build competitive advantages but instead provides insights into how those very niches can become constraints. It also conceptually evaluates the attempts to overcome these constraints from an organizational perspective instead of an industry perspective. Apart from using categories in a novel way, it also introduces a new concept of inherited identities, which are the organizational identities that firms inherit as they acquire and assimilate other firms.