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Even though e-leadership was broadly defined in 2001 (Avolio et al.), there has been surprisingly little progress (Avolio et al., 2014). In order to make a better progress, the authors recommend dividing the field into four quadrants to facilitate the research focus. It can be divided by e-leadership phases (the adoption of technology phase vs the quality of use of technology phase), as well as the purposes (e-leadership as virtual communication vs e-leadership as management of organizational structures). The paper aims to discuss these issues.

This study provides a model of e-leadership as communication adoption at the individual level (ECAM_i). Structural equation modeling was used to test a previously published model by Van Wart et al. (2017a). The model included select traits and skills (as antecedent conditions), awareness of ICTs, evaluation of ICTs, willingness to expend effort in learning about ICTs, intention to use ICTs, and facilitating conditions.

The overall model demonstrates a good fit. It can be concluded that the ECAM_i represents a valid model for understanding e-leaders’ technological adoption. It is also found that while all select skills and traits are significant – energy, responsibility and analytical skills stand above the others.

To the best of the authors’ knowledge, this represents the first effort to operationalize e-leadership.

This study is based on the heuristic-systematic model (HSM) to dynamically examine the effect of review variance on sales and the boundary conditions that mitigate this effect.

Based on the theoretical domain of HSM, a conceptual model is proposed that analyzes the nonlinear relationship between review variance and sales and the interaction and motivation factors that moderate these relationships. Review data from websites targeting the film industry in the USA and South Korea (Korea) were collected to empirically analyze the authors' hypothesis, and panel regression analysis was used for confirmation.

Moderated by interactive and motivational factors, review variance exhibits an inverse-U-shaped relationship with review variance. Specifically, as an interaction factor, review valence and owned social media (OSM) resulted in positive interaction effects, and as a motivation factor, the number of alternatives exhibited a positive interaction effect with review variance. The effect of review variance was less pronounced in the USA than in Korea.

The study outcomes reveal a nonlinear relationship between review variance and sales, thus supporting the contradictory findings of previous studies. This study contributes to the literature by using the HSM as a theoretical framework to verify various HSM mechanisms using online review data. This exploratory study also contributes to the international marketing literature by showing that the effects of review variance vary across cultures.

This study considers the case in which governments decide whether to support private commercial banks with a subsidy policy in order to encourage participation in the international ship financing market. We examine two cases: (i) identical efficiency between domestic and foreign commercial banks; and (ii) different efficiencies between these banks. In the first case, the domestic government has the incentive to provide a subsidy strategy for domestic commercial banks to maximize social welfare, while the foreign government does not use the subsidy support. Furthermore, in the second case, foreign governments and commercial banks always prefer the subsidy strategy in order to maximize both social welfare and profits. However, the domestic government uses the subsidy strategy depending on the efficiency gap between the two banks. Our model suggests that governments need to support commercial banks with an appropriate subsidy strategy (direct or indirect) to promote participation in the market.

The purpose of this study is to analyze the effect on movie performance of the breadth and depth of consumer groups targeted by movies and to analyze the ways in which electronic word-of-mouth (eWOM) mediates these relationships.

For empirical analysis, 45 days of sales and eWOM data for 63 movies released in Korea in 2017 were collected, and a panel regression analysis was conducted on a total of 2,835 data items. In addition, the analysis was rigorously verified through three robustness tests.

The breadth and depth of consumer groups targeted by movies have a non-linear relationship with sales, and this relationship is mediated by the eWOM performance of social media websites. In addition, eWOM performance has a non-linear relationship with sales, and these effects differ depending on the type of eWOM platform involved.

The effects of the breadth and depth of the consumer groups targeted by movies on eWOM performance and movie performance have not been sufficiently investigated. This paper expands on previous studies that reported a linear relationship between eWOM and sales by finding that the effects of consumer group breadth and depth on sales are not linear in terms of the mediation of eWOM performance. In addition, a new research direction is suggested by conceptualizing consumer group breadth and depth using eWOM data, on which basis the new concept of eWOM-to-viewing ratio (eWOM ratio) is proposed.

The authors investigated the effects of the characteristics of reviews, reviewers and corporate factors on review helpfulness and assessed the role of culture in moderating these relationships.

A research model was established based on the elaboration likelihood and information adoption models. To empirically analyze this research model, 10,611 TripAdvisor reviews from 9 countries were collected. In addition, a zero-inflated negative binomial model and multilevel analysis were employed in consideration of the data characteristics.

The results revealed that review depth had a positive effect on review helpfulness, and review ratings and reviewer expertise had a negative effect. As a corporate characteristic, hotel size had a negative effect on review helpfulness. In addition, the effects of review rating, reviewer expertise and hotel rating exhibited significant differences based on the moderating effects of uncertainty avoidance and power distance level.

The results of this study expand the review helpfulness literature by explaining the inconsistent findings of previous studies via cultural theory. In addition, past research in this field has mainly focused on analyzing only review and reviewer characteristics, while this study demonstrated that company size negatively affects review helpfulness based on the signaling theory. Finally, this study contributes to cultural comparison literature by discovering that the processing of review information by consumers differs according to their cultural background.

This study aims to examine several antecedents of employee satisfaction (ES) and turnover intention (TI), including customer orientation (CO) and employee orientation (EO). The purposes are to investigate the effect of EO and CO and their interaction on employee performance, and to verify the moderating effect of firm size.

A mixed model with firm size as a potential moderator was constructed through a hierarchical linear modeling approach with data collected from 1,006 employees at 127 firms.

The results indicate that customer and EO and their interaction affected ES, CO and its interaction with EO significantly affected TI and the effects differed according to firm size. These results suggest that the influence of customer and EO depends on firm size.

This study contributes to verifying the effect of EO and CO and the interaction effects on employee performance, an area that has remained unexamined in the literature. It also investigates the moderating effect of firm size on EO and CO, which affects employee performance. It is suggested that companies determine whether EO or CO matters more according to the size of company.

The purpose of this paper is to investigate the use contexts of personal computing devices in multiple steps and conducts an in-depth analysis for the use context of smartphones. The determinants of use context changes of smartphones are investigated using the technology-to-performance chain model.

In steps 1 and 2, a diary study method and 2014-2015 Korea media panel research data provided by the Korea Information Society Development Institute are used. Correspondence analysis, χ² independence tests, and standardized residual analyses were conducted. In step 3, this study develops and validates a framework for use context changes using a survey method and structural equation modeling.

The results show that the use context of personal computing devices is represented differently and is clearly defined depending on the device used. Furthermore, the use context of smartphones has changed significantly because of the rapid growth of smartphone users and diverse usage patterns of smartphones. The research model results show that users expand the scope and frequency of smartphone use when they experience improved performance in everyday tasks and feel that smartphone content and functions could support everyday tasks better.

This study presents novel early stage research and presents empirical evidence and propositions in both exploratory and confirmatory ways. The main contribution of this study is to provide guidelines and general implications for other empirical studies on the use contexts of devices or information technology services.

This chapter outlines the academic training and career characteristics of institutional leaders (presidents) in three higher education systems in East Asia. These three systems have a large share of private universities, have experienced rapid massification during the last four decades, achieved a global reputation, and have experienced managerial governance since the 1990s. University presidents are elected through faculty voting in most national universities while it is optional for private universities. This chapter uncovers how these three countries differ and are similar in terms of their institutional leaders' training and career development before they were appointed as university president. We found that university presidents are “old” and “male” in these three countries. In addition, their academic disciplines are balanced between hard and soft disciplines. A large number of university presidents are drawn from alumni members in Korea and Japan while this is a relatively uncommon in Taiwan. Their international experience is relatively high in Korea and Taiwan while it is low in Japan. Most university presidents have prior experience in senior leadership positions in Taiwan but much less so in Japan and Korea. Faculty members in Taiwan perceive their senior managers to be more competent than faculty in Japan and Korea.

The purpose of this study is to analyze the nonlinear effects of corporate philanthropy on the responses of both internal and external stakeholders as well as its impact on corporate financial performance.

Based on the stakeholder theory, the authors developed a conceptual model to examine the nonlinear effects of corporate philanthropy on company performance. For the empirical analysis, data from 397 company-years was analyzed using a using a Heckman two-stage model. The robustness of the findings was also confirmed through panel regression analysis.

The study revealed a linear relationship between corporate reputation and corporate philanthropy, whereas job satisfaction exhibited a nonlinear relationship with corporate philanthropy.

This research bridges the gap in extant literature by scrutinizing the nonlinear associations between corporate philanthropy and financial performance. Additionally, it addresses an emerging scholarly demand to uncover the “dark side” of corporate philanthropy through an investigation into its adverse impacts on employee satisfaction. Moreover, the study augments existing understandings of stakeholder theory and corporate philanthropy, positing that the influence of corporate philanthropy, as conceptualized through stakeholder theory, hinges on perceived fairness in multilateral relationships.

The purpose of this study is to examine similar and/or different perspectives on, and practices of online-learning interaction as projected by the participating educators who are from either Korea or the USA.

In this study, the authors analyzed how college instructors from two countries, Korea and the USA, consider the role of online-learning interaction in their students' learning by interviewing nine instructors from both countries. The authors examined the educators' responses using constructivism and Confucianism as the frame of reference.

The analysis showed that the US instructors tend to focus on learner-to-learner interaction, whereas Korean instructors emphasized teacher-to-learner interaction. Korean instructors perceived a gap between ideal and reality in integrating interaction as a part of online activities in the course.

This study focuses on a cross-national comparison of online-learning interaction between Korea and the USA. Thus, it will provide practical ideas for global or multicultural user experiences on online-learning courses.