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Article
Publication date: 7 August 2017

Chenguang Li, Junfei Bai, Zhifeng Gao and Jiangyuan Fu

Continuing economic growth in emerging markets offers large market opportunities to producers and marketers worldwide; however, market failures due to asymmetric information are…

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Abstract

Purpose

Continuing economic growth in emerging markets offers large market opportunities to producers and marketers worldwide; however, market failures due to asymmetric information are often seen when high-quality products enter these “new markets” where recognition rates among consumers are low. The use of “geographical origin” labels as quality signals to overcome asymmetric information problem plays an important role. The purpose of this paper is to compare consumers’ perception and willingness to pay (WTP) for different levels of geographic origin labels to provide insights to the strategic use of origin labels in emerging markets.

Design/methodology/approach

A consumer survey on geographic labeling for imported dairy products was carried out in Beijing, China in May 2015. Under the “products of European Union (EU)” range, the authors used “product of Ireland” as a case study for the country-specific origin label. Information on consumer demographic, dairy consumption, safety perceptions, knowledge on Ireland and Irish products, as well as WTP for different geographic labeling and product attributes were collected from 307 face-to-face interviews. WTP was elicited using double-bounded contingent valuation method, and estimated with maximum log-likelihood function.

Findings

The authors found that consumers are willing to pay premium prices for both of these geographical origin indicators, but the EU label had slightly higher WTP results. However, the controversial situation is that although the EU label has a better chance than the country-specific label in signaling premium quality to Chinese consumers, EU labeling at its best signals an average quality across the EU counties. For premium products with above average quality, using generic EU labeling has a potential drawback to the establishment of product differentiation.

Originality/value

This study is the first to evaluate Chinese consumers’ WTP for EU generic origin label for dairy products in comparison to country-specific origin label. Findings of the study have immediate policy and marketing implications in emerging markets.

Details

British Food Journal, vol. 119 no. 8
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 4 September 2017

Liran Christine Shan, Áine Regan, Frank J. Monahan, Chenguang Li, Fiona Lalor, Celine Murrin, Patrick G. Wall and Áine McConnon

In response to increasing public health concerns about processed meat consumption, many innovations in meat technology focus on health-oriented product reformulations. Processed…

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Abstract

Purpose

In response to increasing public health concerns about processed meat consumption, many innovations in meat technology focus on health-oriented product reformulations. Processed meat is not a homogeneous food category. The purpose of this paper is to explore consumer perception of the “healthier” reformulation of different processed meat products using two approaches: salt and fat reduction; and enrichment with healthy ingredients.

Design/methodology/approach

Seven focus group interviews were carried out with 40 Irish regular meat consumers (30 female, ten male) who were solely or jointly responsible for food shopping. Two rounds of card sorting procedures were employed to reveal perceptions on reformulation of 20 different processed meat products. Thematic analysis was used for analysing transcripts.

Findings

Health and flavour concerns and product popularity were the main factors influencing participants’ perceptions. Some participants were unsure or had misconceptions about the healthiness of certain meat products. Participants suggested reducing salt and fat content in processed meat products they perceived as the least healthy ones (theme 1) and improving the healthiness of products which were favoured by children (theme 2) and those meat products which people consumed regularly as a source of protein (theme 3). Participants were not in favour of any reformulation of speciality-type products (theme 4).

Originality/value

Consumer insights identified in this study can inform future approaches to making processed meats healthier.

Details

British Food Journal, vol. 119 no. 9
Type: Research Article
ISSN: 0007-070X

Keywords

Available. Open Access. Open Access
Article
Publication date: 1 April 2021

Xinyi Hong, Chenguang Li, Junfei Bai, Zhifeng Gao and Liming Wang

Following the standard practice of using nutrition claims to denote food functionality, this study empirically explores Chinese consumers’ willingness-to-pay for functional…

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Abstract

Purpose

Following the standard practice of using nutrition claims to denote food functionality, this study empirically explores Chinese consumers’ willingness-to-pay for functional processed meat products by using three nutrition claims (namely “increased calcium,” “containing omega-3”, and “reduced salt”) made on pork sausages. It also aims to outline the typical characteristics of Chinese consumer segments based on preferences.

Design/methodology/approach

A choice-based choice experiment is utilized to investigate Chinese consumers’ valuation on attributes of interest regarding functional sausage products. First-hand data was collected in the two cities of Xi'an and Beijing.

Findings

There are market potentials for domestic and/or imported functional processed meat products among Chinese consumers. Nutrition claims made on pork sausages are appealing to Chinese consumers, and therefore, monetarily rewarded by them. Being imported from a more developed country of origin could both positively and negatively impact consumers’ WTP for nutrition claims made on pork sausages. Furthermore, specific functional modification strategies should be taken into account when addressing different segments of the Chinese market. In addition, regional impacts between Xi'an and Beijing are implied in terms of consumers’ valuation for functional pork sausages.

Research limitations/implications

Limitations in the current study are mainly two folds. First, the WTP estimation magnitudes are subject to a hypothetical bias by using a stated preference approach. Second, this study only focuses on pork sausages to explore consumers’ perceptions and selects three nutrition claims among many other relevant options.

Practical implications

Implications are provided for meat marketers and for Chinese official food policymakers, such that promoting meat products with a nutrition claim is an attractive marketing strategy for foreign food manufacturers in China, and more reformulated meat products with better nutritional compositions should be allowed in the Chinese market.

Originality/value

To the best of the author’s knowledge, this research is the first to fill in the literature blank on investigating the consumers’ valuation for functional meat in the emerging market of China. Because when taking Chinese consumers as a target market and evaluating their perceptions of food quality-related labeling and certifications, the existing literature is mainly limited to topics of product safety, organic/green products, and geographical origins. However, nutrition claims, as marketable credence attributes that associate closely to the main characteristics of the functional food products, have been explored to a much lesser extent among Chinese consumers.

Details

China Agricultural Economic Review, vol. 13 no. 2
Type: Research Article
ISSN: 1756-137X

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Article
Publication date: 12 November 2013

Yancang Li, Chenguang Ban and Rouya Li

Ant colony algorithm is widely used in recent years as a heuristic algorithm. It provides a new way to solve complicated combinatorial optimization problems. Having been…

80

Abstract

Ant colony algorithm is widely used in recent years as a heuristic algorithm. It provides a new way to solve complicated combinatorial optimization problems. Having been enlightened by the behavior of ant colony's searching for food, positive feedback construction and distributed computing combined with certain heuristics are adopted in the algorithm, which makes it easier to find better solution. This paper introduces a series of ant colony algorithm and its improved algorithm of the basic principle, and discusses the ant colony algorithm application situation. Finally, several problems existing in the research and the development prospect of ACO are reviewed.

Details

World Journal of Engineering, vol. 10 no. 5
Type: Research Article
ISSN: 1708-5284

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Article
Publication date: 4 July 2016

Liran Christine Shan, Aine Regan, Frank J Monahan, Chenguang Li, Celine Murrin, Fiona Lalor, Patrick G. Wall and Aine McConnon

– The purpose of this paper is to investigate consumer attitudes towards and interest in enriching processed meat with healthy ingredients (“functional processed meat”).

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Abstract

Purpose

The purpose of this paper is to investigate consumer attitudes towards and interest in enriching processed meat with healthy ingredients (“functional processed meat”).

Design/methodology/approach

Seven focus groups across age and gender were conducted. Discussions were analysed using an inductive thematic approach.

Findings

Strategies that participants felt as important for improving the healthiness of processed meat mainly included the use of better quality meat and less salt, fat, preservatives and other additives. “Functional processed meat” was a new concept for participants. Four themes were constructed to reflect participants’ attitudes towards functional processed meat: opposing views on processed meat as a carrier of healthy ingredients; belief in the health benefits of functional processed meat; perceived value of functional processed meat for different consumer groups; and trust and perceived risk surrounding the functional food concept. A large proportion of the participants were unconvinced about the concept of functional processed meat; however many of the participants expressed an openness to purchase this food product if taste and price remained uncompromised.

Research limitations/implications

The sample size of the current study is small. Complementary quantitative research with a more representative sample should be implemented. Adopting a quantitative approach, the findings from this study should be explored further to investigate their application in a representative sample of the population.

Originality/value

This study represents a first exploratory investigation of consumer views on functional processed meat. It can inform further consumer and market research in relation to the development of “healthier” processed meat.

Details

British Food Journal, vol. 118 no. 7
Type: Research Article
ISSN: 0007-070X

Keywords

Available. Content available

Abstract

Details

British Food Journal, vol. 119 no. 8
Type: Research Article
ISSN: 0007-070X

Available. Content available
Article
Publication date: 22 July 2021

Chenguang Yang, Bin Xu, Shuai Li and Xuefeng Zhou

320

Abstract

Details

Assembly Automation, vol. 41 no. 3
Type: Research Article
ISSN: 0144-5154

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Article
Publication date: 9 January 2017

Doris Chenguang Wu, Haiyan Song and Shujie Shen

The purpose of this paper is to review recent studies published from 2007 to 2015 on tourism and hotel demand modeling and forecasting with a view to identifying the emerging…

5730

Abstract

Purpose

The purpose of this paper is to review recent studies published from 2007 to 2015 on tourism and hotel demand modeling and forecasting with a view to identifying the emerging topics and methods studied and to pointing future research directions in the field.

Design/methodology/approach

Articles on tourism and hotel demand modeling and forecasting published mostly in both science citation index and social sciences citation index journals were identified and analyzed.

Findings

This review finds that the studies focused on hotel demand are relatively less than those on tourism demand. It is also observed that more and more studies have moved away from the aggregate tourism demand analysis, whereas disaggregate markets and niche products have attracted increasing attention. Some studies have gone beyond neoclassical economic theory to seek additional explanations of the dynamics of tourism and hotel demand, such as environmental factors, tourist online behavior and consumer confidence indicators, among others. More sophisticated techniques such as nonlinear smooth transition regression, mixed-frequency modeling technique and nonparametric singular spectrum analysis have also been introduced to this research area.

Research limitations/implications

The main limitation of this review is that the articles included in this study only cover the English literature. Future review of this kind should also include articles published in other languages. The review provides a useful guide for researchers who are interested in future research on tourism and hotel demand modeling and forecasting.

Practical implications

This review provides important suggestions and recommendations for improving the efficiency of tourism and hospitality management practices.

Originality/value

The value of this review is that it identifies the current trends in tourism and hotel demand modeling and forecasting research and points out future research directions.

Details

International Journal of Contemporary Hospitality Management, vol. 29 no. 1
Type: Research Article
ISSN: 0959-6119

Keywords

Available. Content available
Article
Publication date: 9 August 2021

Doris Chenguang Wu, Ji Wu and Haiyan Song

716

Abstract

Details

International Journal of Contemporary Hospitality Management, vol. 33 no. 6
Type: Research Article
ISSN: 0959-6119

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Article
Publication date: 16 January 2025

Xiao-Yan Ma, Yi-Wen Ren, Hui Li, Wei Li, Yanli Liang and Wenjiang Zheng

Silicon-containing groups were introduced into fluoroacrylate polymer to further improve the comprehensive performance of pressure-sensitive adhesive (PSA) for expanded…

12

Abstract

Purpose

Silicon-containing groups were introduced into fluoroacrylate polymer to further improve the comprehensive performance of pressure-sensitive adhesive (PSA) for expanded polytetrafluoroethylene (ePTFE) bonding.

Design/methodology/approach

A series of silicon-containing fluorinated acrylic copolymers were synthesized through free radical solution polymerization with vinyloxy trimethylsilane, allyltrimethylsilane, 3-(trimethoxysilyl)propyl methacrylate or 1,3,5-tris(3,3,3-trifluoropropyl) methylcyclotrisiloxane as silicon monomers, and comprehensive performance of the copolymers was evaluated based on Fourier transform infrared (FTIR) spectroscopy, X-ray photoelectron spectroscopy (XPS), gel permeation chromatography, glass transition temperatures (Tg), differential scanning calorimetry, thermogravimetric analysis, water contact angle, the track, 180° peel strength, and shear holding power.

Findings

Based on the FTIR and XPS results, it is confirmed that the silicon monomers were successfully introduced into the fluorinated acrylate copolymer. XPS analysis indicated that the silicon groups had the tendency to enrich on the surface of the film, thereby reducing the F content on the film surface. The glass transition temperatures (Tg) of the PSAs increased when silicon monomers were introduced, while the thermal stability declined. The contact angles of the acrylic PSA films were increased with the introduction of silicon monomers. From the perspective of bonding performance, the track, 180° peel strength and shear holding power decreased to varying degrees compared to silicon-free PSA, except significantly elevated holding power with MPS as the silicon monomer.

Originality/value

Silicon-containing fluorinated acrylic copolymers were synthesized, and the comprehensive performance was evaluated as PSAs of ePTFE for the first time.

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