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Article
Publication date: 29 May 2019

Chen Lou, Quan Xie, Yang Feng and Wonkyung Kim

This study aims to test the role of branded content marketing on YouTube in brand building and explicates the mechanism through which brand content influences brand loyalty and…

6843

Abstract

Purpose

This study aims to test the role of branded content marketing on YouTube in brand building and explicates the mechanism through which brand content influences brand loyalty and purchase intentions.

Design/methodology/approach

This study uses a quantitative, Web-based, three-step randomized intervention design and recruits YouTube users through the Amazon Mechanical Turk (n = 925).

Findings

Post-intervention results (n = 596) show that consumers’ repeated exposure to branded content facilitates their social learning processes. Consumers derive value from the relevant content and subsequently form more favorable brand attitudes, greater brand loyalty and heightened purchase intentions. Brand loyalty mediates the effect of perceived brand content value on purchase intentions.

Practical implications

This study’s findings support the advantages of investing in the creation and dissemination of valuable brand content through a brand’s own social media channel(s). While informative content and entertaining content can both drive brand loyalty, high product-involvement brands are advised to emphasize on informative content to precipitate brand–consumer attachment. Low product-involvement brands, on the other hand, are advised to feature more enticing and captivating content to stimulate consumer devotion.

Originality/value

This study reveals the positive impact of branded content marketing within social media on consumers’ brand attitudes, brand loyalty and purchase intentions. It also explicates the mechanism through which content marketing influences brand evaluation and purchase intentions by coordinating consumer learning and value derivation.

Details

Journal of Product & Brand Management, vol. 28 no. 7
Type: Research Article
ISSN: 1061-0421

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Article
Publication date: 2 May 2017

Yingyu Zhao, Zhenbin Chen, Donglei Liu, Jiapeng Long and Duolong Di

The purpose of this paper is to separate and purify flavonoids existing in the leaves of Sophora japonica by a novel method, macroporous adsorption resin (MAR) mixed-bed…

178

Abstract

Purpose

The purpose of this paper is to separate and purify flavonoids existing in the leaves of Sophora japonica by a novel method, macroporous adsorption resin (MAR) mixed-bed technology, and the optimal MAR mixed bed was screened based on the adsorption experimental result with the order of single, two, three and four MAR mixed bed separately.

Design/methodology/approach

The adsorption performance of MAR and MAR mixed bed for flavonoids was studied using ultraviolet – visible (UV-VIS) spectrophotometry.

Findings

This research showed that the MAR mixed bed of LZ-54 + LZ-67 with a mass ratio of mLZ-54:mLZ-67 = 1:1 was the optimized combination with the optimal conditions of adsorption (volume V = 140 mL, pH = 5, T = 35°C) and desorption (liquid ratio R = 50 per cent, T = 30°C, pH = 6) obtained, relatively.

Practical implications

This study aims to find an efficient way of separating flavonoids and other components that are useful for human health from Sophora japonica, which is complying with the policy of sustainable development.

Originality/value

This contribution provided a novel way to separate flavonoids from Sophora japonica. Under the optimal conditions, the adsorption rate (F) of MAR mixed bed LZ-54 + LZ-67 to the flavonoids was 63.65 per cent, the desorption rate (D) was 87.31 per cent and the purity was dramatically achieved at 58.17 per cent from 17.67 per cent after a round of adsorption/desorption operation.

Details

Pigment & Resin Technology, vol. 46 no. 3
Type: Research Article
ISSN: 0369-9420

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Article
Publication date: 2 March 2020

Yongfeng Liu, Yi Liu and Duolong Di

The purpose of this study is to focus on the preparation of macroporous adsorption resins (MARs) functionalized with carbazole and N-methylimidazole, and adsorption behaviors of…

118

Abstract

Purpose

The purpose of this study is to focus on the preparation of macroporous adsorption resins (MARs) functionalized with carbazole and N-methylimidazole, and adsorption behaviors of (–)-epigallocatechin gallate (EGCG) and caffeine (CAF) on the functionalized MARs.

Design/methodology/approach

Based on the Friedel–Crafts and amination reactions, novel MARs functionalized with carbazole and N-methylimidazole were synthesized and characterized by the BET method. Accordingly, adsorption behaviors and structure-activity relationships for EGCG and CAF were studied in detail.

Findings

The results showed that pseudosecond-order kinetic model was provided with a better correlation for the adsorption of EGCG and CAF onto L-1 and L-2, and pseudofirst-order kinetic model was the most suitable model to illustrate the adsorption process for EGCG and CAF on L-3. The result indicated that Langmuir, Freundlich, Temkin–Pyzhev and Dubinin–Radushkevich isotherms all could better illustrate the adsorption processes of EGCG and CAF on L-1, L-2 and L-3.

Practical implications

This study provides theoretical guidance and technical support for the efficient separation and purification of EGCG and CAF from waste tea leaves by MARs on a large scale. In addition, the results showed that this novel MARs would provide useful help and be used in large-scale production of active ingredients from natural products in the industry and other fields.

Originality/value

Adsorption kinetic models such as pseudofirst-order, pseudosecond-order and intra-particle diffusion kinetic models, and adsorption isotherm models such as Langmuir, Freundlich, Temkin–Pyzhev and Dubinin–Radushkevich isotherms models were adopted to illustrate the adsorption mechanisms of EGCG and CAF. The main driving forces for MARs with no functional groups were pore sieving effects, pp conjugation effects and hydrophobic interactions, and the other significant driving forces for MARs functionalized with carbazole and N-methylimidazole were electrostatic interactions, ion-dipole and hydrogen bonding interactions. This study might provide scientific references and useful help for large-scale separating and enriching active ingredients in natural products using the technology of MARs with special functional groups.

Details

Pigment & Resin Technology, vol. 49 no. 3
Type: Research Article
ISSN: 0369-9420

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Article
Publication date: 6 November 2017

Yingyu Zhao, Zhenbin Chen, Jie Li, Zhen Liu, Donglei Liu and Zhizong Li

The purpose of the paper is to separate and purify flavonoids existed in Lamiophlomis rotata (Benth.) Kudo. by macroporous adsorption resin (MAR) mixed-bed technology.

116

Abstract

Purpose

The purpose of the paper is to separate and purify flavonoids existed in Lamiophlomis rotata (Benth.) Kudo. by macroporous adsorption resin (MAR) mixed-bed technology.

Design/methodology/approach

The adsorption and desorption parameters were characterized by UV-VIS spectrophotometry. The optimal MAR mixed bed was screened based on the adsorption experiments; the experiment process was investigated by the order of single, two and three MAR mixed bed separately; and the adsorption performance, which was composed by the authority of 80 per cent adsorption ratios and 20 per cent desorption ratios, was adopted to screen MAR mixed bed for flavonoids. The adsorption dynamic investigated the order of reaction first, and then the adsorption mechanism was researched further. The adsorption thermodynamic investigated the adsorption isotherm first, and then the adsorption feature was analyzed.

Findings

This research found that MAR mixed bed of LS-840 + LSD301 with mass ratio of mLS840:mLSD301 = 3:2 was the optimized combination, and the optimal conditions of the adsorption were volume V = 50 mL, time t = 6.5 h, T = 40°C. The desorption conditions were ethanol content = 70 per cent, desorption time t = 3.0 h, T = 40°C. The adsorption dynamic experimental data fitted better to the pseudo-second-order, and the intra-particle-diffusion model was more suitable for expression of the adsorption mechanism in mesopores process, whereas the homogeneous particle-diffusion model was more suitable in microspores. The adsorption was a physical and multilayer adsorption, and the adsorption driving force was disappeared as it transferred to the fourth layer.

Practical implications

Find an efficient way to separate flavonoids that useful for human’s health, which can not only utilize of plant resources effectively, but also make outstanding contributions to medical industry. It has very high economic and social value.

Originality/value

This contribution provided a new way to separate flavonoids from Lamiophlomis rotata (Benth.) Kudo. Under the optimal conditions, the adsorption rate (F) of MAR mixed bed LS-840 + LSD301 to the flavonoids was 97.81 per cent, the desorption rate (D) was 90.02 per cent and the purity of flavonoids was dramatically increased about 2.08 fold of the crude extract from 28 to 58.4 per cent, and the recovery yield of flavonoids arrived at 91.6 per cent after a circle of adsorption/desorption operation.

Details

Pigment & Resin Technology, vol. 46 no. 6
Type: Research Article
ISSN: 0369-9420

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Article
Publication date: 17 August 2018

XuDong Wang, Zhenbin Chen, Jiapeng Long, Chenglong Duan and Xueyan Du

The purpose of this paper is to separate and purify flavonoids from glycyrrhiza by macroporous adsorption resin (MAR) mixed-bed technology.

64

Abstract

Purpose

The purpose of this paper is to separate and purify flavonoids from glycyrrhiza by macroporous adsorption resin (MAR) mixed-bed technology.

Design/methodology/approach

The adsorption performance of MAR and MAR mixed bed for flavonoids was studied using ultraviolet-visible spectrophotometry.

Findings

The research shows that the MAR mixed bed of LZ-50+LZ-59 with a mass ratio of LZ-50:LZ-59(m:m) = 1:1 was the optimized combination with the optimal conditions of adsorption (pH = 6, T = 45°C) and desorption (liquid ratio R = 70%, T = 50°C, pH = 8) obtained, relatively.

Originality/value

This paper provides a novel way to separate flavonoids from glycyrrhiza. Under the optimal conditions, the adsorption rate (F) of MAR mixed-bed LZ-50+LZ-59 to the flavonoids was 62.5 per cent/g, the desorption rate (D) was 89.23 per cent and the purity was achieved at 80 per cent.

Details

Pigment & Resin Technology, vol. 47 no. 5
Type: Research Article
ISSN: 0369-9420

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Book part
Publication date: 17 March 2017

Lionel Paolella and Amanda Sharkey

This article integrates two approaches – the “categorization as a theoretical tool” and the “typicality judgment” – that both emphasize audience confusion as a mechanism through…

Abstract

This article integrates two approaches – the “categorization as a theoretical tool” and the “typicality judgment” – that both emphasize audience confusion as a mechanism through which category spanners become devalued or ignored. However, the two perspectives differ in their specification of why confusion will likely lead to devaluation or ignoring. In this study, we consider the interplay of these two approaches in the setting of corporate law market. We find that spanning product categories has a U-shaped relationship with perceived clarity of law firm identity. Although neither of the two perspectives alone can explain our findings, they can do so together.

Details

From Categories to Categorization: Studies in Sociology, Organizations and Strategy at the Crossroads
Type: Book
ISBN: 978-1-78714-238-1

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Article
Publication date: 12 January 2010

Fenglin Lü, Huabin Chen, Chongjian Fan and Shanben Chen

Quality control of arc welding process is the key component in robotic welding system. The purpose of this paper is to address vision‐sensing technology and model‐free adaptive…

634

Abstract

Purpose

Quality control of arc welding process is the key component in robotic welding system. The purpose of this paper is to address vision‐sensing technology and model‐free adaptive control (MFC) of weld pool size during automatic arc welding system.

Design/methodology/approach

The shape and size parameters for the weld pool are used to describe the weld pool geometry, which is specified by the backside weld width. The welding current and wire‐feeding speed are selected as the control variable, and the backside width of weld pool is selected as the controlled variable. To achieve the goal of full penetration and fine weld seam formation, a multiple input single output (MISO) MFC is designed for control of the backside pool width.

Findings

The research findings show that it is feasible to develop such a MISO MFC of weld pool size, which is independent on mathematic model of weld pool dynamics. And the control algorithm is simple to use and has a minimal computational burden.

Research limitations/implications

This is a work in progress. The controlled process results are mainly influenced by the period of competing control algorithm and image processing, which could be improved by the hardware and enhancing computation speed. The closed‐loop control is a two inputs‐one output system. Thus, the means by which the multiple input multiple output (MIMO) control method is applied to weld pool dynamics is work for the future.

Practical implications

The control system is applicable to automatic gas tungsten arc welding (GTAW).

Originality/value

The MISO MFC has been set up for automatic GTAW to overcome the nonlinear and uncertainty of GTAW process, in which two welding parameters can be adjusted simultaneously. In addition, this controller is independent on welding pool dynamic model.

Details

Industrial Robot: An International Journal, vol. 37 no. 1
Type: Research Article
ISSN: 0143-991X

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Book part
Publication date: 13 September 2018

Wenchao Ma, Lina He, Zeng Dan, Guanyi Chen and Xuebin Lu

With the rapid development of China’s urbanisation and market economy, municipal solid waste (MSW) generation is increasing dramatically. In response to the threat of…

Abstract

With the rapid development of China’s urbanisation and market economy, municipal solid waste (MSW) generation is increasing dramatically. In response to the threat of environmental pollution and the potential value of converting waste into energy, both the government and the public are now paying more attention to MSW treatment and disposal methods. In 2014, 178.6 million tonnes of MSW was collected at a safe treatment rate of 84.8%. However, the treatment methods and the composition of MSW are influenced by the collection area, its gross domestic product, population, rainfall and living conditions. This chapter analysed the MSW composition properties of Lhasa, Tibet, compared with other cities, such as Beijing, Guangzhou and so forth. The research showed that the moisture content of MSW in Lhasa approaches 31%, which is much lower than the other cities mentioned previously. The proportion of paper and plastics (rubbers) collected was 25.67% and 19.1%, respectively. This was 1.00–3.17 times and 0.75–2.44 times more than those found in Beijing and Guangzhou, respectively. Non-combustibles can reach up to 22.5%, which was 4.03–9.11 times that of Beijing and Guangzhou, respectively. The net heating values could reach up to 6,616 kilojoule/kilogram. The food residue was only half the proportion found in other cities. Moreover, the disposal method applied in each city has also been studied and compared.

Details

Unmaking Waste in Production and Consumption: Towards the Circular Economy
Type: Book
ISBN: 978-1-78714-620-4

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Article
Publication date: 3 May 2013

A. Jabbari, H. Kheiri and A. Yildirim

The purpose of this paper is to obtain analytic solutions of the (1+1) and (2+1)‐dimensional dispersive long wave equations by the homotopy analysis and the homotopy Padé methods.

179

Abstract

Purpose

The purpose of this paper is to obtain analytic solutions of the (1+1) and (2+1)‐dimensional dispersive long wave equations by the homotopy analysis and the homotopy Padé methods.

Design/methodology/approach

The obtained approximation by using homotopy method contains an auxiliary parameter which is a simple way to control and adjust the convergence region and rate of solution series.

Findings

The approximation solutions by [m,m] homotopy Padé technique is often independent of auxiliary parameter ℏ and this technique accelerates the convergence of the related series.

Originality/value

In this paper, analytic solutions of the (1+1) and (2+1)‐dimensional dispersive long wave equations are obtained by the homotopy analysis and the homotopy Padé methods. The obtained approximation by using homotopy method contains an auxiliary parameter which is a simple way to control and adjust the convergence region and rate of solution series. The approximation solutions by [m,m] homotopy Padé technique are often independent of auxiliary parameter ℏ and this technique accelerates the convergence of the related series.

Details

International Journal of Numerical Methods for Heat & Fluid Flow, vol. 23 no. 4
Type: Research Article
ISSN: 0961-5539

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Article
Publication date: 22 November 2018

Chen Shen, Youping Chen, Bing Chen and Yu Qiao

This paper aims to propose a novel robot kinematic calibration method based on the common perpendicular line (CPL) model to improve the absolute accuracy of industrial robots.

212

Abstract

Purpose

This paper aims to propose a novel robot kinematic calibration method based on the common perpendicular line (CPL) model to improve the absolute accuracy of industrial robots.

Design/methodology/approach

The deviation between the nominal and actual twists is considered the CPL transformation, which includes the rotation about the CPL and the translation along the CPL. By using the invariance of the reciprocal product of the two spatial lines, the previous deviation was analyzed in the neighbor space of the base frame origin. In this space, the line vector of the CPL contained only four independent parameters: two orientation elements and two moment elements. Thus, the CPL model has four independent parameters for the revolute joint and two parameters for the prismatic joint.

Findings

By simulations and experiment conducted on a SCARA robot and a 6-DOF PUMA robot, the effectiveness of the novel method for calibration of industrial robot is validated.

Originality/value

The CPL model avoided the normalization and orthogonalization in the iterative identification procedure. Therefore, identifying the CPL model was not only simpler but also more accurate than that of the traditional model. In addition, the results of the CPL transformation strictly conformed to the constraints of the twist.

Details

Industrial Robot: An International Journal, vol. 45 no. 6
Type: Research Article
ISSN: 0143-991X

Keywords

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