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The purpose of this paper is to examine the demand curve for information on tourism destinations and accommodation. The current study compares the demand curves for this information to trends described by Chris Anderson as the “long tail”.

The current study examines the demand for information about accommodation establishments and destinations in Australia through the Australian Tourism Data Warehouse (ATDW). The study examines the demand for information received through the ATDW in 2009 for 5,600 Australian destinations and over 33,200 accommodation listings. Demand for information was measured by page impressions (PIs). Over 10 million PIs were received for destinations and more than 17 million PIs were received for accommodation listings, all of which were examined.

The current research shows that both accommodation and destination demand curves display the extended demand curve typical of the long tail phenomenon. The analysis also shows that demand curves within the aggregate demand curve also follow “long tail” demand curves. The study contributes to understanding of the demand curve for tourism information for Australian product using the ATDW.

The paper provides analysis of tourism information demand in the context of the “long tail” phenomenon.

The purpose of the study is to explore Shein’s “ultra-fast fashion” merchandising strategies as opposed to Zara and H&M, two of the most representative conventional fast fashion retailers.

The study was based on a statistical analysis of the detailed product assortment and pricing information of 12,000 apparel items at the stock-keeping unit level sold by Shein, Zara and H&M in the US market between January 2022 and December 2023.

Results show that Shein’s merchandising strategies differ statistically from Zara and H&M. Such distinctions can be observed through Shein’s deliberate adoption of a narrower product assortment, substantial investments in trendy clothing over plain-style staple items, a significantly lower product replenishment rate and a more conservative discount rate.

The findings offer unique insights into Shein’s business secret and deepen our understanding of the evolving fast fashion business model.

The Metaverse, a dynamic convergence of real and digital spaces powered by Augmented Reality (AR) and Virtual Reality (VR), presents a transformative frontier for businesses to expand consumer engagement. It offers a three-dimensional web-powered realm where users can immerse themselves in real-life scenarios and simulations from the convenience of their own devices, fostering real-time interaction and uninterrupted business operations. Integrating technologies like VR, AR, Cloud, Blockchain, and IoT, the Metaverse has already made significant strides across industries, providing consumers with unique digital experiences. Businesses can leverage this to enhance their brand awareness, establish stronger customer connections, and provide immersive shopping experiences, making traditional advertising appear antiquated. Major global companies have already embraced this technology, and the Metaverse represents an innovative digital platform with limitless possibilities, rapidly evolving with enabling technologies. This chapter delves into the potential of the Metaverse to bolster brand development and its recent growth, exploring the practical applications for businesses in the near future.

The purpose of this paper is to investigate the effects of human resource (HR) and manufacturing plant information technology (MP-IT) resource on companies’ internal integration capabilities and how these resources/capabilities influence supplier integration.

Using data collected from 604 Chinese manufacturers, the authors empirically test the effects of different types of resources/capabilities on supplier integration.

The results show that HR has both direct and indirect effects on supplier integration through their effects on internal integration capabilities. MP-IT resource only has significant indirect effects on supplier integration through internal integration capabilities. The results also indicate that HR is more important than MP-IT resource in improving internal integration capabilities and supplier integration.

This study empirically investigates enablers of supplier integration in China, contributing to supply chain integration literature and practices.

This paper aims to focus on supply chain visibility in practice and to suggest ways to improve the supply chain performance through information sharing.

A case study exploring the current state of visibility in the demand‐supply network of an original equipment manufacturing company was carried out. The goal was to understand how a manufacturing company and its suppliers can benefit from incremental demand information sources. Data were collected through interviews and data analyses and focused on an end‐to‐end view of demand information. The most relevant information uses were tested in pilot projects. A literature review on demand information sources and benefits of visibility was conducted.

On the basis of the case results and a literature survey, five proposals on how to improve visibility are presented. They suggest that only information that improves supply chain performance should be shared, demand‐supply planning processes be stabilized and synchronized, different demand data sources should be used in parallel, customer collaboration offers a wider view to demand, and that suppliers' need for demand information differs from those of downstream actors.

The paper proposes solutions to managers on how they can benefit from improved access to demand information.

The paper shows, via case study and literature review, how information sharing can improve supply chain performance.

As an Internet fashion brand, HSTYLE has developed into an Internet enterprise with annual sales of 1.5 billion RMB within 10 years, establishing its position as the top industry performer in China. This case studies HSTYLES' innovation in business model and organizational management. HSTYLE's workgroups have achieved the balance of responsibilities and rights in a small team of three members at minimum, while mobilizing the enthusiasm and initiative of the line managers with the support of public service sector. At the same time, HSTYLE enriches its brand style, establishes a fashion cloud platform, and integrates individual and organizational consumers into its existing fashion design, manufacturing and sales system.

The purpose of this paper is to analyse the factors which influence value co-creation intention through customer engagement during the COVID-19 pandemic. This paper studies the online modest fashion small- and medium-sized enterprises (SMEs) in Egypt as a Muslim country.

This paper is based on the social cognitive theory (SCT) and the literature to develop a theoretical framework of the factors influencing customers’ value co-creation intention on social media. The framework is then tested quantitatively through structural equation modelling based on partial least squares method (SEM-PLS) approach using the SmartPLS software.

The empirical analysis supported the SCT through the following conclusions: first, regarding the subject factors, self-efficacy has a positive significant effect on all dimensions of customer engagement and outcome expectation has a positive significant effect on cognitive customer engagement. Concerning the environmental factors, community experience has a positive significant effect on affective and behavioural customer engagement, whereas content quality has a positive significant effect on affective customer engagement. Second, customer engagement is a significant mediator through the dimensions of affective and behavioural customer engagement.

The findings of this study can help online modest fashion SMEs better comprehend the factors which influence the customers’ engagement for value co-creation intention whether it is subject factors or environmental factors. Therefore, they can better operate online and encourage customers to contribute to the development of new products and services and hence achieve a competitive advantage and survive in times of COVID-19.

Most of the existing studies focused on the value co-creation behaviour and output. However, there is limited research focusing on what contributes to the customers’ engagement for value co-creation intention, especially for online modest fashion and Muslim countries. Therefore, this study attempts to examine and bridge this research gap.

This paper aims to focus on systematically analysing and synthesising the extant research published on supply chain integration (SCI) area, given the significance of SCI research area. More specifically, the authors aim to answer three questions: “Q1 – What are the factors (e.g. both driving and inhibiting) that influence SCI?”, “Q2 – What are the key developments (e.g. both in research and industry) in SCI area?” and “Q3 – What are the approaches employed/discussed to integrate supply chains?”. Over the past decade, SCI has gained increasing attention in the supply chain management (SCM) context, both from the practitioners’ perspective and as a research area. In realising the global transformations and competitive business environment, a number of organisations are collaborating with their supply chain (SC) partners, to conduct seamless SC operations.

A systematic and structured literature review is carried out to observe and understand the past trends and extant patterns/themes in the SCI research area, evaluate contributions and summarise knowledge, thereby identifying limitations, implications and potential directions of further research. Thus, to trace the implementation of SCI practices, a profiling approach is used to analyse 293 articles (published in English-speaking peer-reviewed journals between 2000 and 2013) extracted from the Scopus database. The Systematic Review Approach proposed by Tranfield et al. (2003) was followed to analyse and synthesise the extant literature on SCI area.

The analysis presented in this paper has identified relevant SCI research studies that have contributed to the development and accumulation of intellectual wealth to the SCI and SCM area. Each of the 293 papers was examined for achieving the aim and objectives of the research, the method of data collection, the data analysis method and quality measures. While some of the papers provided information on all of these categories, most of them failed to provide all the information, especially for Q2 and Q3 that resulted in 23 and 21 papers, respectively.

This study would have benefited from the analysis of further journals; however, the analysis of 293 articles from leading journals in the field of operations and SCM was deemed sufficient in scope. Moreover, this research has implications for researchers, journal editors, practitioners, universities and research institutions. It is likely to form the basis and motivation for profiling other database resources and specific operations and SCM-type journals in this area.

This systematic literature review highlights a taxonomy of contextual factors driving and inhibiting SCI for researchers and SC practitioners to refer to while researching or implementing SCI. It also exemplifies some areas for future research, along with the need for researchers to focus on developing more practical techniques for implementing SCI and improving organisational performance.

The prime value and uniqueness of this paper lies in analysing and compiling the existing published material in relation to Q1, Q2 and Q3, including examining other variables (such as yearly publications, geographic location of each publication, type of publication, type of research methods used), which lacks in the recent published five SCI literature review-based articles (by Kim, 2013; Leuschner et al., 2013; Alfalla-Luque et al., 2013; Parente et al., 2008; Fabbe-Costes and Jahre, 2007). This has been achieved by extracting and synthesising existing publications using “Supply Chain Integration” keyword. This paper provides a critique of the conceptual and empirical works in SCI discipline and offers research agendas that can stimulate future researchers to carefully explore the topic.

This paper focuses on the analysis of fashion blog activity regarding brands under corporate crisis situations and discusses how these opinion leaders may be agents of corporate crisis management.

The authors analyzed four influential Portuguese fashion blogs regarding eight fashion brands that had experienced a corporate crisis situation. In total, five of the selected brands were mentioned in 2.846 posts of blog content, whose discourse was deeply analyzed.

The absence of express reference to brand crisis suggests that fashion bloggers tend to ignore these crisis events or divert the readers' attention to the brands' more positive aspects. This result opens the discussion whether fashion bloggers downplay corporate crisis in brand equity or whether it expresses strategies of brand crisis communication through digital influencers.

Though social media may be a source of negative word-of-mouth, social media influencers have been considered important partners of corporate crisis communication in particularly challenging times. Many studies have focused on the role of social media influencers in crisis management, but there was a dearth of research on the specific case of blogs. This study contributes to the understanding of fashion bloggers as agents of brand communication, particularly regarding crisis management and their role on brand activation and positive electronic word-of-mouth, even under crisis situations. This contribution paves the way for future research on whether this is a spontaneous phenomenon or the reflection of possible partnerships between companies and fashion bloggers for the management of corporate crisis situations in the context of fashion brands.