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1 – 10 of 18Ashutosh Shankhdhar, Pawan Kumar Verma, Prateek Agrawal, Vishu Madaan and Charu Gupta
The aim of this paper is to explore the brain–computer interface (BCI) as a methodology for generating awareness and increasing reliable use cases of the same so that an…
Abstract
Purpose
The aim of this paper is to explore the brain–computer interface (BCI) as a methodology for generating awareness and increasing reliable use cases of the same so that an individual's quality of life can be enhanced via neuroscience and neural networks, and risk evaluation of certain experiments of BCI can be conducted in a proactive manner.
Design/methodology/approach
This paper puts forward an efficient approach for an existing BCI device, which can enhance the performance of an electroencephalography (EEG) signal classifier in a composite multiclass problem and investigates the effects of sampling rate on feature extraction and multiple channels on the accuracy of a complex multiclass EEG signal. A one-dimensional convolutional neural network architecture is used to further classify and improve the quality of the EEG signals, and other algorithms are applied to test their variability. The paper further also dwells upon the combination of internet of things multimedia technology to be integrated with a customized design BCI network based on a conventionally used system known as the message query telemetry transport.
Findings
At the end of our implementation stage, 98% accuracy was achieved in a binary classification problem of classifying digit and non-digit stimuli, and 36% accuracy was observed in the classification of signals resulting from stimuli of digits 0 to 9.
Originality/value
BCI, also known as the neural-control interface, is a device that helps a user reliably interact with a computer using only his/her brain activity, which is measured usually via EEG. An EEG machine is a quality device used for observing the neural activity and electric signals generated in certain parts of the human brain, which in turn can help us in studying the different core components of the human brain and how it functions to improve the quality of human life in general.
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Charu Sijoria, Srabanti Mukherjee and Biplab Datta
The purpose of this paper is to consolidate the antecedents of electronic word of mouth (eWOM). Thereafter, it examines the impact of eWOM and its antecedents on consumer-based…
Abstract
Purpose
The purpose of this paper is to consolidate the antecedents of electronic word of mouth (eWOM). Thereafter, it examines the impact of eWOM and its antecedents on consumer-based brand equity (CBBE).
Design/methodology/approach
A total of 93 research articles on eWOM and CBBE were critically reviewed using the systematic literature review method.
Findings
This study has consolidated the antecedents of eWOM from the extant literature. It has identified eight antecedents of eWOM including information or argument quality, loyalty, social relationship, source quality, satisfaction, subjective norms, and information quantity. This study has come out with a conceptual framework, followed by 16 hypotheses addressing the possible relationships between eWOM, its antecedents, and CBBE.
Originality/value
This study pioneers to examine the impact of the antecedents of eWOM on CBBE through an exhaustive review of contemporary literature. It has also explored the possibility of eWOM acting as a mediator between the antecedents of eWOM and CBBE. Therefore, this study unravels a wide array of directions for researchers to examine the relationships between the constructs mentioned above and CBBE.
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Shivam Gupta, Sameer Kumar, Sanjay Kumar Singh, Cyril Foropon and Charu Chandra
Cloud-based enterprise resource planning (ERP) enables an organization to pay for the services they need and removes the need to maintain information technology infrastructure…
Abstract
Purpose
Cloud-based enterprise resource planning (ERP) enables an organization to pay for the services they need and removes the need to maintain information technology infrastructure. The purpose of this paper is to empirically test the role of cloud-based ERP services on the performance of an organization. Here, the performance is categorized as supply chain performance and organizational performance that comprises of financial performance and marketing performance. Contingent resource-based view (RBV) theory was used to develop a theoretical framework in which supply base complexity (SBC) acts as a moderating variable on the relationship between cloud ERP and the performance.
Design/methodology/approach
Contingent RBV theory is used to explain the relationship between all identified variables in this paper. Partial least squares (PLS) based on structural equation modeling (SEM) is used to empirically test our theoretical framework.
Findings
The PLS-SEM analysis of 154 respondents supports the contingent RBV theory. Six hypotheses – out of the eight hypotheses formulated in this paper – are supported by data.
Research limitations/implications
Given this study was conducted in India where the potential of cloud ERP has not been fully implemented yet, the results may reflect more of perceived usefulness of this technology. The authors have attempted to understand the effect of SBC as a moderator in the relationship between cloud ERP and organizational performance which may not be the only moderator affecting this relationship among other potential moderators.
Originality/value
This paper empirically validates the theoretical framework based on the contingent RBV theory as it mitigates the static nature of the resource-based view approach suggested in the seminal article of Barney (1991).
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The purpose of this paper is to illuminate concerned companies to develop a better understanding of customer needs through reference of Kano model.
Abstract
Purpose
The purpose of this paper is to illuminate concerned companies to develop a better understanding of customer needs through reference of Kano model.
Design/methodology/approach
This paper facilitates decision-making process for the productive use of strategy management through a case study approach for corrugated industries in India. A hybrid approach is employed by calculating coefficients of satisfaction with S-CR (customer requirements and customer satisfaction (CS)) relationship functions and self-stated importance evaluation.
Findings
Kano’s model provides an effective approach for both industries and academic research in classifying different customer requirements into different categories based on their impact on CS. It empowers to obtain competitive and factual information about customer needs.
Research limitations/implications
This study is limited in terms of sample size, domain of the study and the coverage of participants.
Originality/value
This paper suggests a valuable Kano approach for concerned organizations and practitioners, to correctly identify customer requirements and channelize their resources in right direction. Fulfilling customer requirements by providing them satisfaction and delight timely is only golden rule for sustaining in this competitive world.
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Ravita Kharb, Charu Shri, Neha Saini and Dinesh Kumar
Green and digital transitions (twin transition) help in achieving climate neutrality, cutting down the pollution level and reviving biodiversity. Organizations can mitigate their…
Abstract
Purpose
Green and digital transitions (twin transition) help in achieving climate neutrality, cutting down the pollution level and reviving biodiversity. Organizations can mitigate their ecological footprint, improve their digital portfolio and fulfil their ethical responsibilities by fostering a sustainable global community and adhering to a well-defined plan. In such backdrop, this study aims to propose strategies by identifying the strengths, weaknesses, opportunities and threats of the twin transition and to categorize and evaluate the internal and external factors for achieving environmental sustainability.
Design/methodology/approach
Following a comprehensive review of the literature, 27 factors have been identified and analyzed using the strengths, weakness, opportunities and threat matrix (SWOT). Threats, opportunities, weakness, strength matrix analysis approach is used to limit risk, overcome weaknesses and take advantage of opportunities. Effective strategies are designed and implemented using strategic planning action and evaluation matrix (SPACE) and quantitative strategic planning (QSPM) approach.
Findings
The study found that aggressive strategies considering economic strength and global opportunities must be used to accomplish green growth objectives. Out of three strategies, the focus on green technological innovation by taking advantage of financial mechanisms at the international level is highly recommended to achieve environmental sustainability.
Research limitations/implications
Through promoting green and digital transformation, the current study provides insightful policy recommendations for economic development. It may help to improve operational efficacy and to obtain a competitive edge by successfully limiting their adverse environmental effects in the global market through the implementation of twin transition. The process of developing a strategy aids stakeholders, including society, workers and other parties, in giving environmental sustainability a top priority while making financial decisions.
Social implications
Strategy development helps society, employees and all the other stakeholders to prioritize their green and digital transition decisions for environmental sustainability.
Originality/value
The current study identifies the factors formulating strategies using SWOT, TOWS, SPACE and QSPM matrix analysis for achieving environmental sustainability in the pervasive twin transition.
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Sameer Kumar, Bharti Ramtiyal, Gunjan Soni, Lokesh Vijayvargy, Charu Chandra and Ishaan Dey
Traceability is predicted to usher in a fundamental shift in the way transactions in supply chains (SCs) are carried out. By reducing the negative aspects of trust-related issues…
Abstract
Purpose
Traceability is predicted to usher in a fundamental shift in the way transactions in supply chains (SCs) are carried out. By reducing the negative aspects of trust-related issues in a SC, traceability enables improved visibility and transparency.
Design/methodology/approach
We advance research on traceability adoption in the perishable products supply chain by developing and validating an integrated model that combines the technology acceptance model (TAM), the technology readiness index (TRI) and the theory of planned behavior (TPB). A quantitative approach was employed, collecting data through an online survey of 174 supply chain professionals in major Indian cities using a five-point Likert scale. Participants were selected via LinkedIn, each with at least two years of SCM experience. Nonresponse bias was assessed by comparing early and late respondents, revealing no significant differences. Structural equation modeling (SEM) was used to test various research hypotheses derived from literature. Composite reliability and discriminant validity of constructs were verified before examining the relationships among the constructs within the structural model.
Findings
The study found that the TRI components of optimism and innovation did not impact perceived ease of use or perceived utility. Additionally, behavioral intention is shaped by perceived utility, attitude and perceived behavioral control.
Practical implications
This research provides valuable insights for managers aiming to adopt traceability in supply chains (SCs). It helps identify critical factors for effective traceability adoption, showing that perceived ease of use (PEU) and perceived usefulness are pivotal in shaping practitioners’ intentions. Managers should prioritize developing intuitive, user-friendly traceability applications that demonstrate clear value in optimizing SC efficiency. The study also reveals that while practitioners are generally optimistic about traceability, they may feel indifferent or lack a sense of control over it. Therefore, companies should focus on marketing strategies that empower decision-makers, highlighting the ease of use and practical benefits of traceability. Additionally, the findings suggest that perceived behavioral control, combined with intention, can effectively predict traceability adoption. By understanding these dynamics, managers can better guide their firms in successfully implementing traceability, ensuring both technological acceptance and operational efficiency.
Originality/value
This research offers a novel and in-depth exploration of traceability as an emerging concept in supply chains, particularly in India, where adoption remains limited. It highlights that while SC practitioners recognize traceability’s potential, they lack practical expertise, often driven by curiosity about decentralized databases. It underscores the critical role of artificial intelligence, IoT devices and big data in ensuring precise data collection and analytics, essential for successful traceability. The research also introduces a predictive model combining TAM, TRI and TPB constructs, identifying perceived usefulness, attitude and perceived behavioral control as key factors influencing traceability adoption.
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Nisha Solanki, Rohit Yadav and Mohit Yadav
Social entrepreneurship is an area that has been extensively researched from a variety of angles and across a broad range of academic disciplines. Parallel to this, practitioners…
Abstract
Social entrepreneurship is an area that has been extensively researched from a variety of angles and across a broad range of academic disciplines. Parallel to this, practitioners have applied social entrepreneurship ideas to a variety of industries and at varying degrees of complexity. The purpose of this study is to understand how the social capital of an entrepreneur drives the growth of social enterprises by contributing to the social entrepreneur skills. A systematic assessment of available literature was carried out based on searches of major academic databases (Web of Science, EBSCO and CAPES Portal de Periódicos), with an initial list of 3,106 publications being narrowed down to 472 articles that were subjected to content analysis after being narrowed down. Further, a theoretical proposal and research propositions were developed, highlighting the relationship between social capital and the activities of social entrepreneurs, as well as their relationships with the collective actors and institutions that make up social entrepreneurship in its totality. The conclusion of the chapter is that the interface between social entrepreneurship and social capital is a latent field for research. Further contributions of the chapter are a theoretical model to help researchers consolidate their efforts by identifying three key themes identified by intensive literature: creation of social capital by the social entrepreneur, relationships between institutions and the formation of groups and social capital as a formation of groups. In these words, a future agenda for discussing these topics is outlined for discussion.
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Mitushi Singh, Shivani Kapoor, Divya Goel and Charu Sijoria
Research suggests that high employee engagement (EE) leads to high performance. The old notion of considering Corporate Social Responsibility (CSR) as a mode of corporate…
Abstract
Research suggests that high employee engagement (EE) leads to high performance. The old notion of considering Corporate Social Responsibility (CSR) as a mode of corporate philanthropy has now changed to use CSR as a strategic investment for the organization. Thus, the purpose of the present study was to examine how the key dimensions of CSR impact the different dimensions of EE in a sample of employees from selected manufacturing organizations of Delhi NCT region. Data were collected from a sample of 300 employees working at different levels from 15 selected manufacturing organizations of Delhi NCT region. The structural model and the measurement model developed to understand the relationship between three sub-dimensions of employee perception of CSR activities, and the dimensions of EE were examined using AMOS 21. The results supported the proposed hypothesis indicating that positive perception of the employees regarding the three dimensions of CSR, i.e. philanthropic activities, ethical and environmental aspects of the organization does lead to intellectual, social and affective engagement amongst employees. The study results suggest that the organizations should realign their processes to develop a positive perception in employees about its CSR activities to affect the dimensions of EE in a positive way. The study contributes by exploring the linkage between employee perception of the CSR dimensions and dimensions of EE. This study enriches the current literature in the area of EE by highlighting the role played by employee perception of CSR dimensions.
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Gender equality and women empowerment which are part of the United Nations Sustainable Development goals have attracted researchers and policymakers worldwide. Various programmes…
Abstract
Gender equality and women empowerment which are part of the United Nations Sustainable Development goals have attracted researchers and policymakers worldwide. Various programmes and interventions aiming at empowerment have been designed and implemented by both national and international agencies. One of the flagship programmes of NABARD introduced in the year 1992, the self-help group (SHG)–bank linkage model is also known for its impact on the availability of credit and empowerment of women. Later, the SGSY scheme was restructured into the National Rural Livelihood Mission (NRLM) in the year 2013. Initially, SHGs focussed on savings and credit linkage, but now the emphasis has been changed to generate livelihoods and economically empowering women on a sustainable basis through training women to establish micro-enterprises. In this facet, the journey of microfinance in empowering women is systematically analyzed. The state of Haryana has consistently outperformed other states in terms of economic and agricultural growth but it ranks poorly in terms of its key human development indicators. Despite high productivity and low poverty, the state faces challenges related to the health and nutrition of children. Literature provides evidence that the health and nutrition status of children and women is closely linked to women empowerment. Using secondary sources of data, we conclude that micro-finance can be a useful tool for empowering women provided the roadblocks are identified and the requisite support is provided to women entrepreneurs.
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Experts believe that the COVID-19 pandemic has had a far greater impact on the world than the Great Depression and World War II. While people were seen battling for their life on…
Abstract
Experts believe that the COVID-19 pandemic has had a far greater impact on the world than the Great Depression and World War II. While people were seen battling for their life on one side, there were also those who were battling for everyday necessities due to lack of income. Businesses are rethinking strategies and rewriting business plans as the game rules seem to have changed overnight with the entry of the virus. The objective of this chapter is to review the disturbing effect the pandemic has had on the Indian and world economy and further discuss the strategies that would help businesses in the short as well as long run to overcome the challenges posed by the pandemic. Literature review has been carried out to gather the data for this study. This is a narrative review and not a systematic one. A few strategies that have helped organizations to win over the COVID situation are digital transformation, reworking cost structures and implementing agile operations. Utilizing remote workforce, opting for digital transactions and providing services online have become the new normal. The researcher concludes that businesses need to accept the challenge before them and adapt people-centric strategies which rely on key technologies that are resilient and work hand-in-hand with government agencies to help reconstruct the local community that they are a part of. This collaboration will prove to be beneficial in the long run for both the organization as well as the community.
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