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Reflects on the experience of three product development teams to build a framework to aid in the process of strategic sourcing. Focuses on patterns observed across these three new product development projects in terms of challenges in strategic sourcing. Building from these observations, proposes a four‐step decision‐making framework that enables product development teams and managers to make informed product development sourcing decisions. The framework was designed to have enough structure to guide the sourcing decision process, but flexible enough to promote challenging thinking and deep analysis.