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This study examines the issue of how export market‐oriented behaviors influence export success. Using survey data obtained from Hong Kong based manufacturing exporters, our findings suggest that export market‐oriented behaviors are important predictors of several dimensions of export performance. In particular, it appears that this behavior is most important for exporters operating under conditions of high environmental turbulence. The export market‐oriented behavior – export performance relationship for these firms, was generally positive and strong. However, under conditions of low environmental turbulence, the costs of developing and implementing high levels of export market‐oriented behavior may outweigh the benefits accrued.

Drawing on cue utilization theory and the theory of motivated reasoning, we investigate the impact of consumer xenocentrism on product preferences in a situation where domestic products objectively outperform their foreign counterparts.

We develop and test a model linking xenocentrism to consumers’ preference towards domestic vs. foreign products by (1) examining the mediating role of consumers’ ability to identify the superior product and (2) assessing the role of product involvement in potentially moderating this relationship. An experimental design was employed, whereby respondents (Thai consumers, N = 579) were asked to compare two products in the same product category, one foreign and one domestic. In one condition, the foreign product outperformed the domestic one on a range of relevant product attributes, whereas in a second condition, the opposite was the case.

Our findings provide clear evidence that xenocentric consumers often cannot recognize the superiority of domestic products and, even if they do, they still exhibit preferences toward (inferior) foreign products. Thus, for xenocentric consumers, it seems that the country of origin (COO) overrides other cues and often results in suboptimal product choices.

Our study adds to our theoretical understanding of the functioning of the consumer xenocentrism construct and has important implications for foreign companies targeting xenocentric consumers as well as for local firms seeking to counteract xenocentric tendencies.

Export marketing research over the last four decades has covered a number of theoretical and practical issues such as standardisation and customisation, export development processes, barriers to exporting, export performance, etc. Rapid technological, institutional, legislative, economic and attitudinal changes across the globe pose challenges for the future development of export marketing research. The emergence of turbulent and hypercompetitive business environments calls for exporters to reconsider the bases and sustainability of their competitive advantage to overseas markets. In particular, future research should focus on the identification of the right export marketing capabilities that firms should develop or acquire, the ability to leverage or transfer them across markets, and the ability to constantly upgrade them using proper organisational learning routines. Of critical importance are the processes used to develop capability‐based strategies and to manage relationships with international customers. This double issue comprises ten articles that deal with some of the main challenges posed to export marketing.

Despite increased emphasis on diversity marketing, much remains unknown about how brands should approach diversity. This paper aims to understand what constitutes a brand’s approach to diversity (BATD), establish a categorisation of such approaches, outline the effects on audience connectedness and establish a future research agenda.

This conceptual paper draws on critical theory and practical exemplars to present a conceptualisation of BATD.

Using two determinants, depth of diversity integration and order of entry, it is possible to categorise BATD into four types: transformative, adaptive, passive and performative. Early adoption and greater depth of diversity approaches (i.e. multidimensional to an intersectional representation of identities) provide optimal opportunities for evoking connectedness.

The conceptual typological framework for BATD helps delineate how varying levels of diversity depth and order of entry influence audience connectedness. A detailed agenda for further research can guide ongoing diversity research.

Creating a typology reduces complexity and helps marketers recognise the differing components, manifestations and effects of their diversity approach. To increase connectedness and reduce audience scepticism, marketers must seek deeper-level diversity integrations and adopt approaches earlier.

This study offers a novel conceptualisation of BATD by defining it, distinguishing it from related research themes and moving beyond single diversity dimensions and marketing mix elements. Further, audience connectedness is positioned as a critical consequence as it can instigate desirable brand outcomes, benefit those identities represented and promote a more inclusive society.

This paper aims to develop a definition of brand addiction and a valid brand addiction scale (BASCALE).

The authors used focus-group results to define brand addiction and generate items for the BASCALE and validated the BASCALE with survey data collected in the UK.

Based on the 11 brand-addiction features found from the focus groups, the authors define brand addition as an individual consumer’s psychological state that pertains to a self-brand relationship manifested in daily life and involving positive affectivity and gratification with a particular brand and constant urges for possessing the brand’s products/services. Based on the survey study, the authors have established a valid ten-item BASCALE.

Due to the survey’s setting in the fashion context in the UK, the authors do not intend to generalize the results to other product types and countries. Future research should replicate the BASCALE in different product categories and different countries.

The BASCALE can serve marketers in the behavioral segmentation and assist brand managers to identify brand addict consumers and maintain long-term relationships with them.

The authors have developed a definition of brand addiction and a valid BASCALE, which one can use for a wide range of theoretical and empirical research in the marketing and psychology fields. The definition and BASCALE also serve to differentiate brand addiction from other consumer–brand relationships and addiction constructs (e.g. compulsive buying, brand love and brand trust).

Collaborative consumption (CC), a unique business model, provides several monetary and non-monetary benefits to customers. Several adapted theory of planned behaviour (TPB)-based models were developed and tested to understand this consumption behaviour with the findings inconsistent and fragmented. Thus, this study aims to develop a general and consistent TPB model using a meta-analytic path analysis to better understand customers’ CC adoption behaviour.

Using 37 studies, a meta-analysis was performed adopting several analytical methods; bivariate analysis, moderation analysis and path analysis.

The universal TPB model shows that factors, that is, trust, attitude, perceived environmental responsibility and communication facilities, drive both perceived usefulness and CC. However, subjective norms, such as perceived behavioural control and emotional value, drive only perceived usefulness. Moderation analysis shows that the relationships between variables used in the proposed TPB model tends to vary depending on five moderators, that is, countries’ economic development level, type of CC, sample size, sample type and survey administration method.

The consideration of only quantitative papers and papers written in English language in this meta-analysis may bias the study’s findings.

Based on the findings regarding important factors that consumers consider when adopting CC, this study provides insightful recommendations to companies facilitating CC.

By developing the universal TPB model, this study theoretically contributes to the TPB model, and by conducting the moderation test, the study contextually contributes to the TPB literature in the CC context.

This paper presents a developed spatial-temporal analysis framework for the case of investigating the business performance of construction consultancy services (CCS) in China.

The spatial-temporal analysis is based on the data envelopment analysis (DEA) technique. The spatial analysis follows the DEA results under a contemporaneous benchmark technology and a virtual decision-making unit, consisting of ranking analysis, cluster analysis and variation analysis. The temporal analysis is reliant on the DEA results under a global benchmark technology and the time value of money, including trend analysis and driving force analysis containing pure technical and scale efficiency factors.

Three CCS types in China are investigated, including engineering survey and design, construction supervision and procurement agency. The performance rank order and cluster classifications are mainly related to economic development levels. Engineering survey and design demonstrates the best performance and higher imbalances; however, construction supervision and procurement agency illustrate lower performance and imbalances. Scale efficiency significantly promotes business performance, whereas pure technical efficiency plays an inconspicuous role.

The CCS promote technical efficiency by developing their service and innovation levels. The service of engineering survey and design registered in Beijing, Shanghai and Guangdong is recommended for entering the service market in China.

The spatial-temporal analysis framework was developed, which is generic and provides a pathway to measure, compare and assess performance comprehensively. The CCS business performance is firstly measured.

This study assessed the marital quality of older men and women in first marriages and remarriages, examining gender differences within first marriages and remarriages, and marriage order differences for men and women separately.

The study employed nationally representative survey data for 1,243 married adults, aged 62–91, from Wave II of the National Social Life, Health, and Aging Project (NSHAP), conducted in 2010–2011. Marital quality was assessed with six positive relationship dimensions and two negative ones.

Descriptive data revealed mean ratings above scale midpoints on all positive dimensions of marital quality, and mean ratings generally below the midpoints on the negative dimensions for men and women in both first marriages and remarriages. Multivariate analyses indicated an overall stronger influence of gender than marriage order on marital quality for this sample of older adults. In both first marriages and remarriages, men reported more favorable perceptions of marriage across several positive dimensions (e.g., emotional satisfaction, physical pleasure), though they also reported more spousal criticism than did women. Within gender groups, marriage order was not associated with any of the dimensions of marital quality that were assessed.

This study demonstrates that marriage order does not have a significant influence on the marital quality of older adults today, but that long-standing gender differences in marital quality hold across marriage order. These findings are critical given the increasingly diverse marital histories of individuals entering old age in the early 21st century, and the importance of a positive, supportive marriage for older adults’ well-being.