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Article
Publication date: 12 January 2010

Charles Bal, Pascale Quester and Carolin Plewa

The purpose of this paper is to investigate the effects of emotional valence and intensity on sport sponsorship attitudinal outcomes, across two culturally different samples from…

3521

Abstract

Purpose

The purpose of this paper is to investigate the effects of emotional valence and intensity on sport sponsorship attitudinal outcomes, across two culturally different samples from Australia and France.

Design/methodology/approach

Based on a multidisciplinary literature review of the emotional phenomenon, research hypotheses are proposed and empirically tested against two samples exposed to two comparable major sport events in Australia and France.

Findings

Data reveal that Australian and French spectators' emotional responses differ in terms of valence, but not in terms of intensity. This initial difference, in turn, impacts the effect of emotional responses on sponsorship attitudinal outcomes. The more positive are sport‐related emotions, the stronger their impact on the sponsorship persuasion process. The proposed mediating effect of attitude towards the event is partially supported.

Research limitations/implications

The results are limited by the small sample size and the inherent bias of the verbal measurement of the emotional phenomenon.

Originality/value

Despite omnipresence in sports events, emotions and their influence on sponsorship outcomes have not been clarified yet, once simply disregarded by many scholars. This paper provides evidence that emotions can contribute to the formation of attitudes towards sponsors, in some cases mediated by attitude towards the event. In addition, in line with the global reach of sports and sports sponsorship a comparison of results between samples from Australia and France creates a valuable contribution of this paper to marketing theory and practice.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 22 no. 1
Type: Research Article
ISSN: 1355-5855

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4452

Abstract

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Asia Pacific Journal of Marketing and Logistics, vol. 22 no. 1
Type: Research Article
ISSN: 1355-5855

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Book part
Publication date: 1 August 2017

Hannes Zacher and Cort W. Rudolph

As the workforce is aging and becoming increasingly age diverse, successful aging at work has been proclaimed to be a desirable process and outcome, as well as a responsibility of…

Abstract

As the workforce is aging and becoming increasingly age diverse, successful aging at work has been proclaimed to be a desirable process and outcome, as well as a responsibility of both workers and their organizations. In this chapter, we first review, compare, and critique theoretical frameworks of successful aging developed in the gerontology and lifespan developmental literatures, including activity, disengagement, and continuity theories; Rowe and Kahn’s model; the resource approach; the model of selective optimization with compensation; the model of assimilative and accommodative coping; the motivational theory of lifespan development; socioemotional selectivity theory; and the strength and vulnerability integration model. Subsequently, we review and critically compare three conceptualizations of successful aging at work developed in the organizational literature. We conclude the chapter by outlining implications for future research on successful aging at work.

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Age Diversity in the Workplace
Type: Book
ISBN: 978-1-78743-073-0

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Article
Publication date: 1 May 1998

Brian H. Kleiner

Presents a special issue, enlisting the help of the author’s students and colleagues, focusing on age, sex, colour and disability discrimination in America. Breaks the evidence…

5446

Abstract

Presents a special issue, enlisting the help of the author’s students and colleagues, focusing on age, sex, colour and disability discrimination in America. Breaks the evidence down into manageable chunks, covering: age discrimination in the workplace; discrimination against African‐Americans; sex discrimination in the workplace; same sex sexual harassment; how to investigate and prove disability discrimination; sexual harassment in the military; when the main US job‐discrimination law applies to small companies; how to investigate and prove racial discrimination; developments concerning race discrimination in the workplace; developments concerning the Equal Pay Act; developments concerning discrimination against workers with HIV or AIDS; developments concerning discrimination based on refusal of family care leave; developments concerning discrimination against gay or lesbian employees; developments concerning discrimination based on colour; how to investigate and prove discrimination concerning based on colour; developments concerning the Equal Pay Act; using statistics in employment discrimination cases; race discrimination in the workplace; developments concerning gender discrimination in the workplace; discrimination in Japanese organizations in America; discrimination in the entertainment industry; discrimination in the utility industry; understanding and effectively managing national origin discrimination; how to investigate and prove hiring discrimination based on colour; and, finally, how to investigate sexual harassment in the workplace.

Details

Equal Opportunities International, vol. 17 no. 3/4/5
Type: Research Article
ISSN: 0261-0159

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Abstract

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Women and the Abuse of Power
Type: Book
ISBN: 978-1-80043-335-9

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Book part
Publication date: 25 November 2016

Ashley Weinberg

Abstract

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The Aging Workforce Handbook
Type: Book
ISBN: 978-1-78635-448-8

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Article
Publication date: 1 April 2005

Li‐teh Sun

Man has been seeking an ideal existence for a very long time. In this existence, justice, love, and peace are no longer words, but actual experiences. How ever, with the American…

814

Abstract

Man has been seeking an ideal existence for a very long time. In this existence, justice, love, and peace are no longer words, but actual experiences. How ever, with the American preemptive invasion and occupation of Afghanistan and Iraq and the subsequent prisoner abuse, such an existence seems to be farther and farther away from reality. The purpose of this work is to stop this dangerous trend by promoting justice, love, and peace through a change of the paradigm that is inconsistent with justice, love, and peace. The strong paradigm that created the strong nation like the U.S. and the strong man like George W. Bush have been the culprit, rather than the contributor, of the above three universal ideals. Thus, rather than justice, love, and peace, the strong paradigm resulted in in justice, hatred, and violence. In order to remove these three and related evils, what the world needs in the beginning of the third millenium is the weak paradigm. Through the acceptance of the latter paradigm, the golden mean or middle paradigm can be formulated, which is a synergy of the weak and the strong paradigm. In order to understand properly the meaning of these paradigms, however, some digression appears necessary.

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International Journal of Sociology and Social Policy, vol. 25 no. 4/5
Type: Research Article
ISSN: 0144-333X

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Article
Publication date: 1 October 2005

Georgios I. Zekos

Globalisation is generally defined as the “denationalisation of clusters of political, economic, and social activities” that destabilize the ability of the sovereign State to…

2732

Abstract

Globalisation is generally defined as the “denationalisation of clusters of political, economic, and social activities” that destabilize the ability of the sovereign State to control activities on its territory, due to the rising need to find solutions for universal problems, like the pollution of the environment, on an international level. Globalisation is a complex, forceful legal and social process that take place within an integrated whole with out regard to geographical boundaries. Globalisation thus differs from international activities, which arise between and among States, and it differs from multinational activities that occur in more than one nation‐State. This does not mean that countries are not involved in the sociolegal dynamics that those transboundary process trigger. In a sense, the movements triggered by global processes promote greater economic interdependence among countries. Globalisation can be traced back to the depression preceding World War II and globalisation at that time included spreading of the capitalist economic system as a means of getting access to extended markets. The first step was to create sufficient export surplus to maintain full employment in the capitalist world and secondly establishing a globalized economy where the planet would be united in peace and wealth. The idea of interdependence among quite separate and distinct countries is a very important part of talks on globalisation and a significant side of today’s global political economy.

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Managerial Law, vol. 47 no. 5
Type: Research Article
ISSN: 0309-0558

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Article
Publication date: 1 June 2005

Li‐teh Sun

Man has been seeking an ideal existence for a very long time. In this existence, justice, love, and peace are no longer words, but actual experiences. How ever, with the American…

823

Abstract

Man has been seeking an ideal existence for a very long time. In this existence, justice, love, and peace are no longer words, but actual experiences. How ever, with the American preemptive invasion and occupation of Afghanistan and Iraq and the subsequent prisoner abuse, such an existence seems to be farther and farther away from reality. The purpose of this work is to stop this dangerous trend by promoting justice, love, and peace through a change of the paradigm that is inconsistent with justice, love, and peace. The strong paradigm that created the strong nation like the U.S. and the strong man like George W. Bush have been the culprit, rather than the contributor, of the above three universal ideals. Thus, rather than justice, love, and peace, the strong paradigm resulted in in justice, hatred, and violence. In order to remove these three and related evils, what the world needs in the beginning of the third millenium is the weak paradigm. Through the acceptance of the latter paradigm, the golden mean or middle paradigm can be formulated, which is a synergy of the weak and the strong paradigm. In order to understand properly the meaning of these paradigms, however, some digression appears necessary.

Details

International Journal of Sociology and Social Policy, vol. 25 no. 6/7
Type: Research Article
ISSN: 0144-333X

Keywords

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Article
Publication date: 11 February 2019

Maryam Zomorrodi, Sajad Fayezi, Kwok Hung Lau and Adela McMurray

Research has not yet captured nor synthesized the supply chain (SC) adaptations exercised by various base of the pyramid (BoP) initiators for successful BoP business. This is a…

753

Abstract

Purpose

Research has not yet captured nor synthesized the supply chain (SC) adaptations exercised by various base of the pyramid (BoP) initiators for successful BoP business. This is a crucial shortcoming that the study has taken a step to address, with the aim of advancing theory in BoP supply chain management (SCM). The paper aims to discuss this issue.

Design/methodology/approach

The authors draw on Carter et al.’s (2015) theory of the SC and use a multi-method approach combining systematic literature review and embedded case studies based on the secondary data.

Findings

The authors compare BoP SC adaptations of MNCs, local companies, NGOs, social enterprises and governments and develop propositions. The authors find that SC adaptations exercised by BoP initiators are influenced by their sense making of institutional and agency drivers at the BoP, and contingent on whether the poor are engaged as recipients or value co-creators.

Practical implications

The authors develop a multi-initiator understanding of SC adaptations for BoP business. This is useful for BoP initiators who struggle to leverage their BoP business as well as for those who are considering entering the BoP. The authors offer these entities insights for aligning strategy and developing capabilities for BoP markets.

Originality/value

The authors develop an original model of BoP initiator-based configurations of SC adaptations for BoP business. As such, the authors contribute toward advancing BoP SCM theory and practice by mapping substantive concepts and their relationships associated with BoP SC adaptations.

Details

International Journal of Physical Distribution & Logistics Management, vol. 49 no. 5
Type: Research Article
ISSN: 0960-0035

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