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Article
Publication date: 15 September 2020

Michael A. Erskine, Stoney Brooks, Timothy H. Greer and Charles Apigian

The purpose of this paper is to inform researchers who are examining the adoption of autonomous vehicle technology and to provide marketing insights for developers and…

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Abstract

Purpose

The purpose of this paper is to inform researchers who are examining the adoption of autonomous vehicle technology and to provide marketing insights for developers and manufacturers of such vehicles and their ancillary technologies.

Design/methodology/approach

This study assesses consumer attitudes and behavioral intentions regarding autonomous vehicles (AV) by applying the consumer version of the unified theory of acceptance and use of technology (UTAUT2). We validate the model through a behavioral research study (n = 1,154).

Findings

The findings suggest that attitude toward AV is primarily formed through performance expectancy, effort expectancy, social influence and hedonic motivation. Furthermore, the level of autonomy has limited effects on attitude.

Originality/value

This is the first study to examine attitudes toward AV through the theoretical lens of UTAUT2. Additionally, this study provides insights into consumer perceptions and the corresponding effects on attitude by moderating the level of autonomy.

Details

Journal of Consumer Marketing, vol. 37 no. 7
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 1 September 2004

Ahmad Syamil, William J. Doll and Charles H. Apigian

The key to successful project management is knowing how well the process is performing to prevent problems rather than fix them after they occur. Success measurement in product…

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Abstract

The key to successful project management is knowing how well the process is performing to prevent problems rather than fix them after they occur. Success measurement in product development has emphasized end‐result measures of overall project performance or economic value. The product development literature has largely ignored process performance (i.e., the measurement of how effectively the product development process is actually working). Process performance may be an early warning signal of downstream problems in a project's quality, time, or productivity. This paper proposes a model of process performance at the project level during product and process engineering. The model suggests that process performance mediates the influence of concurrent engineering (process choice) on overall project development performance. This process performance model is tested in the automobile industry using a sample of 406 product development projects in Germany and the USA. The theoretical and practical implications of the findings are discussed.

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European Journal of Innovation Management, vol. 7 no. 3
Type: Research Article
ISSN: 1460-1060

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Article
Publication date: 28 October 2003

Philip R. P. Coelho, James E. McClure and John A. Spry

Frederick R. Post’s response (2003) to our paper (“The Social Responsibility of Corporate Management: A Classical Critique,” 2003) is factually mistaken, inconsistent, and…

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Abstract

Frederick R. Post’s response (2003) to our paper (“The Social Responsibility of Corporate Management: A Classical Critique,” 2003) is factually mistaken, inconsistent, and confused over: 1) the contents of our paper, 2) how corporate capitalism works, and 3) the consequences of what he advocates. This reply discusses these points, and revisits both our critique of the stakeholder paradigm and defense of shareholder primacy.

Details

American Journal of Business, vol. 18 no. 2
Type: Research Article
ISSN: 1935-519X

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