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Article
Publication date: 1 November 2003

Charles A. McMellon

241

Abstract

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Journal of Consumer Marketing, vol. 20 no. 6
Type: Research Article
ISSN: 0736-3761

Keywords

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Article
Publication date: 1 September 2002

Charles A. McMellon

202

Abstract

Details

Journal of Consumer Marketing, vol. 19 no. 5
Type: Research Article
ISSN: 0736-3761

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Available. Content available
Article
Publication date: 1 August 2004

Charles A. McMellon

1525

Abstract

Details

Journal of Consumer Marketing, vol. 21 no. 5
Type: Research Article
ISSN: 0736-3761

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Available. Content available
626

Abstract

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Journal of Product & Brand Management, vol. 14 no. 1
Type: Research Article
ISSN: 1061-0421

Keywords

Available. Content available
Article
Publication date: 1 October 2006

Charles A. McMellon

365

Abstract

Details

Journal of Consumer Marketing, vol. 23 no. 6
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 1 January 2004

Mary Long and Charles McMellon

A multidimensional measure of perceived online service quality was developed based on consumers’ comments about their experiences with online retailers. These comments were…

6814

Abstract

A multidimensional measure of perceived online service quality was developed based on consumers’ comments about their experiences with online retailers. These comments were organized and compared to the SERVQUAL scale. A survey was administered to adults who had made online purchases or role‐played the experience. While reflective of the SERVQUAL dimensions, the new measures became less reliant on interpersonal interactions and more technologically relevant. A new dimension also emerged that reflects consumers’ concerns for the geographic distance and facelessness of their experience. The study points to areas of improvement for online service quality.

Details

Journal of Services Marketing, vol. 18 no. 1
Type: Research Article
ISSN: 0887-6045

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Article
Publication date: 1 March 2011

Charles McMellon

309

Abstract

Details

Journal of Product & Brand Management, vol. 20 no. 1
Type: Research Article
ISSN: 1061-0421

Keywords

Available. Content available
Article
Publication date: 1 August 2005

Charles McMellon

233

Abstract

Details

Journal of Product & Brand Management, vol. 14 no. 5
Type: Research Article
ISSN: 1061-0421

Keywords

Available. Content available
Article
Publication date: 27 March 2007

Charles McMellon

181

Abstract

Details

Journal of Consumer Marketing, vol. 24 no. 2
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 13 November 2017

Joonhyeong Joseph Kim, Young-joo Ahn and Insin Kim

This study aims to identify the effect of age identity on attitude to online sites, examine the impact of this attitude on e-loyalty and investigate the moderating effect of…

1519

Abstract

Purpose

This study aims to identify the effect of age identity on attitude to online sites, examine the impact of this attitude on e-loyalty and investigate the moderating effect of motivational orientation.

Design/methodology/approach

A survey was distributed to an online panel consisting of US-based adults older than 50 and usable data were collected from 284 participants, followed by an analysis using structural equation modeling.

Findings

Psychological and social age negatively influenced older adults’ attitude toward travel websites. Recreation-oriented motivation influenced the effect of online attitude on e-loyalty more strongly than did task-oriented motivation.

Originality/value

Unlike previous studies, the current study provided several managerial implications for e-marketers intending to attract older adults by adopting the multidimensional scale of age identity to predict older adults’ online attitude.

Details

International Journal of Contemporary Hospitality Management, vol. 29 no. 11
Type: Research Article
ISSN: 0959-6119

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