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Research has shown that when the original and the sale prices were displayed in a horizontal direction, with the sale price to the right (“Original price of $349.99/Sale price $239.99”), consumers are more likely to initiate a subtraction task to calculate the amount of the discount; and this subtraction effect would lead to better consumer value perception than if the sale price was to the left. However, fewer scholars have questioned whether the subtraction effect would still operate if the reference-price ads line up in a vertical direction? The aim of this research is to understand how different formations of reference-price ads may affect consumers' price perception and buying intention. Interestingly, positive effects on buying intention and value perceptions disappeared when buyers were shown a dollars-saved cue, rather than the lineup of original and sale prices.

Three experiments were conducted to test the hypotheses.

The results of the experiments demonstrate that when the sale price is displayed above the original price, consumers' price perception and buying intention are higher than what is placed below it.

When written horizontally, Mandarin and Japanese language text are almost always written left-to-right, with multiple rows progressing downward, as in standard English text. Notably, the right-to-left written form for Mandarin and Japanese language only happens by writing in a vertically and multiple-columned context. In particular, the format of reference-price ads in our research is considered to be a generally single column text only. Therefore, its writing system has almost no difference from the English one. However, our hypothesis does not apply to the Arabic world due to the right-to-left nature of the Arabic writing system.

Our results may inform consumers whether their cognition, which influences them not to make irrational decisions, is in turn influenced by sale price display location. Consumers should be reminded that next time they see the smaller number (sale price) they should not be too excited and forget to properly consider the original price. They should think more and consider the distance to the shop or the quality of the product before buying anything. If a product is sold in two different shops and the farther one displays the sale price above the original price but the nearer one displays the sale price below the original price, prolonging the decision time enables consumers to decrease their buying costs, such as the cost of fuel.

This is one of the first studies to discuss the influence of the price location in a vertical direction on price perception and buying intention.

Integrating transaction costs economics and task-technology fit theory, this study distinguishes two categories of social media–enabled interactions, namely task-related interactions and tie-related interactions, and explores the match between these two and firms' use of contracts in achieving safeguarding and coordinating purposes in interfirm governance.

Two studies were conducted to test the hypotheses. In Study 1, this study collaborated with a professional market research firm and collected responses from Chinese manufacturing firms in a survey. In Study 2, this study designed a scenario-based experiment and collected 239 participants from the Credamo platform.

This study categorized social media–enabled interactions into task-related interactions and tie-related interactions and conducted two studies to reveal that the safeguarding purpose of contract specificity is amplified by tie-related interactions, whereas the coordinating purpose of contract specificity is strengthened by task-related interactions.

This study assumes that firms permit and encourage the use of social media. However, some firms might prohibit the use of social media due to risk issues, or their partners may be prohibited from using social media.

Given that social media–enabled interactions have joint effects with contracts in achieving safeguarding and coordinating purposes, a firm's employees should match their goals with an appropriate type of social media–enabled interactions.

This study enriches the interfirm governance literature by uncovering the roles of these two types of interactions in matching contract specificity to achieve safeguarding and coordinating purposes, which provides actionable insights for managers in governing interfirm relationships.

The purpose of this paper is to study the effect of micro-nano surface texture on the corrosion resistance of a titanium alloy and investigate the correlation between corrosion resistance and hydrophobicity.

The surface of the Ti₆Al₄V alloy was modified by laser processing and anodizing to fabricate micro-pits, nanotubes and micro-nano surface textures. Afterward, the surface morphology, hydrophobicity and polarization curve of the samples were analyzed by cold field scanning electron microscopy, contact angle measurement instruments and a multi-channel electrochemical workstation.

The micro-nano surface texture can enhance the hydrophobicity of the Ti₆Al₄V surface, which may lead to better drag reduction to ease the friction of implants in vivo. Nevertheless, no correlation existed between surface hydrophobicity and corrosion resistance; the corrosion resistance of samples with nanotubes and high-density samples with micro-nano surface texture was extremely enhanced, indicating the similar corrosion resistance of the two.

The mechanism of micro-dimples on the corrosion resistance of the micro-nano surface texture was not studied.

The density of micro-pits needs to be optimized to guarantee excellent corrosion resistance in the design of the micro-nano surface texture; otherwise, it will not fulfill the requirement of surface modification.

The influence of the micro-nano surface texture on the corrosion resistance, as well as the relationship between hydrophobicity and corrosion resistance of the titanium alloy surface, were systematically investigated for the first time. These conclusions offer new knowledge.

This study aims to explore whether and how the two potential antecedents (i.e. relationship quality at the dyadic level and network density at the network level) affect firms’ internet-interactive capability (FIIC), referring to the capability of a specific firm to communicate and interact with the relevant partner firms on the basis of internet-interactive technologies in the internet environment and, at the same time, the following influence of FIIC on collaborative activities (i.e. joint planning and joint problem-solving).

This study designed a questionnaire and collected data on-site from 400 manufacturers. SmartPLS is used to validate the research model.

The results suggest that the dyadic relationship quality and network density of the partner group are both positively connected with a firm’s FIIC. Besides, FIIC is positively related to collaborative activities with its partners.

Given the nature of our data (i.e. cross-sectional), the authors can collect longitudinal or experimental data to retest the hypotheses.

This study gives certain guidance for firms to be aware of the factors that motivate FIIC and use their FIIC to influence their employees’ collaborative activities in their relationships with partners, thereby promoting cooperation performance.

This study attempts to extend the resource-based theory based on the logic of motivation-capability by exploring the potential antecedents of FIIC and makes contributions to the current studies on the antecedents of FIIC, which provides actionable insights for firms to play the role of FIIC in interfirm interactions.

Despite the relatively long research continuum on IT capability and performance, the “IT capability-performance” link has remained hazy especially related to the mediating role of IT-based communication and networking overall. Therefore, this study investigates how IT capability affects Internet interactive practice and how it further affects marketing effectiveness and firm success.

The authors collected the survey data from 504 manufacturers in China, and structural equation modeling is used to test the hypotheses.

The results indicate that (1) IT capability has positive effects on both interorganizational systems (IOS)-enabled and social media (SM)-enabled interactive practice; (2) IOS-enabled interactive practice has a significant positive effect on both marketing and financial performance while SM-enabled interactive practice has a positive effect on marketing performance but no effect on financial performance; (3) IOS-enabled interactive practice mediates the effect of IT capability on marketing and financial performance while SM-enabled interactive practice only mediates the effect of IT capability on marketing performance; (4) marketing performance mediates the impact of IOS-enabled and SM-enabled interactive practice on financial performance.

This study has highlighted the role of social media practice in the relationship between IT capability and firm performance, which makes certain theoretical contributions to the existing research.

Based on social network theory and the literature of contract governance, the purpose of this study is to explore how distributors’ “banding together” (network intensity) affects contract governance (detailed contracts), which, in turn, influences channel conflict and simultaneously tests the moderating effect of network centrality.

The authors collect the data from the side of 288 manufacturers.

This study finds that, first, distributors’ network intensity positively affects detailed contracts between manufacturers and distributors; second, detailed contracts, in turn, declines channel conflict; and third, network centrality will weaken the positive influence of network density on detailed contracts. In addition, an ex post analysis finds that detailed contracts play a negative mediating role between distributors’ network density and channel conflict and this negative mediating effect would be weakened by distributors’ network centrality.

The current study not only helps to make up for the shortcomings of using the dyadic analysis paradigm to analyze channel behavior but also helps manufacturers to understand and respond to the phenomenon of distributors’ “banding together” comprehensively and deeply.

Previous studies have discussed individual effects that certain agritourism activities have on visitor response while ignoring interaction effects. Therefore, the purpose of this study is to discuss both the individual and interaction effects of agritourism activities on tourist revisit intention.

This study classified agritourism activities into four categories and collected 883 valid samples. Logistic regression was then applied to test the influence of agritourism activities on tourist revisit intention.

Based on the results of the statistical analysis, it was found that those agritourism activities, which required mutual cooperation such as do-it-yourself (DIY), animal interaction/feeding and fruit and vegetable picking, enhanced tourist revisit intention. Furthermore, the agritourism groups participating in activities with or without children did not have consistent revisit intentions regarding animal feeding/interaction activities. In particular, this study found that willingness to revisit for tourists with children was influenced by animal feeding/interaction, but not for tourists without children.

This study demonstrates that not all agritourism activities enhance revisit intention. For this reason, agritourism businesses should consider redesigning their activities related to visitor and animal interactions as increasing conscientiousness regarding animal welfare, especially with regard to animal abuse. Additionally, those activities focused on education and ecology are not as appreciated by tourists as they may have been previously assumed between different groups.

The findings of this study reveal that if the types of agritourism activities could fulfill visitors' expectations and desires they are more likely to have a satisfying experience. The authors consider some of these notions to be a kind of unrealistic fantasy regarding agritourism and the kind of activities involved therein. This kind of fantasy is likely formed by visitors 2019 past experiences and culture. As a result, the authors conclude that agritourism activities focused on the education of plants and ecology do not achieve the truly preferred aim of better interaction between people.

农业观光：体验设计、活动及再游意愿摘要

先前研究讨论农业观光活动的各别效果对游客反应的影响, 却忽略了交互作用。因此, 本研究目的为讨论农业观光活动的各别及交互效果对游客再游意愿的影响。

本研究将农业观光活动分为四类并收集883份有效问卷, 应用逻辑回归以检测农业观光活动对游客再游意愿的影响。

根据统计分析结果, 本研究发现农业观光活动需要互助合作, 例如自己动手作、动物互动喂食, 以及采摘蔬果等活动, 都会提升游客的再游意愿。更进一步的, 农业观光族群分为与孩童同行及未与孩童同行二类时, 动物喂食互动活动对其再游意愿的影响并不相同。更特别的是, 本研究发现游客与孩童同行时, 其再游意愿会受到动物喂食互动的影响；但是, 游客并未与孩童同行时则不会。

本研究证实了并非所有的农业观光活动都能提升再游意图。为此, 农业观光企业应考虑重新设计其游客与动物互动的观光活动, 例如增加对动物福祉的责任心, 特别是虐待动物的问题。另外, 关注在教育及生态的农业观光活动在先前区分的不同族群里都不受到青睐。

本研究发现显示了假若农业观光类型必须符合游客的预期及渴望, 游客才能感到满意的体验。作者认为游客对参与的某些观光活动之预想是一种不切实际的想像, 而这类想像是来自游客先前的经验及文化。因此, 作者综述关注植物及生态类的农业观光活动并不能达到人际间互动的目的。

Agroturismo: diseño de experiencia, actividades e intención de volver a visitor

Estudios anteriores han tratado los efectos individuales que tienen algunas actividades agroturísticas sobre la respuesta del visitante ignorando los efectos de interacción. Por eso, el objetivo de este estudio es tratar conjuntamente los efectos individuales y de interacción de las actividades agroturísticas sobre la intención de volver a visitar del turista.

Este estudio clasificó las actividades agroturísticas en cuatro categorías y recopiló 883 muestras válidas. A continuación, se aplicó la regresión logística para poner a prueba la influencia de las actividades agroturísticas sobre la intención de volver a visitar del turista.

Sobre la base de los resultados del análisis de estadística, se mostró que las actividades agroturísticas que requieren cooperación mutua, como el bricolaje, la interacción con animales o nutrición de ellos, así como la recogida de frutas y verduras aumentaron la intención de volver a visitar del turista. Asimismo, los grupos de agroturismo que participaron en actividades con o sin niños no tienen intenciones de volver a visitar consistentes a propósito de las actividades que implican interacción con animales o nutrición de ellos. En particular, este estudio desveló que la voluntad de volver para los turistas con niños está influenciada por las interacciones con animales o nutrición de ellos, mas no para los turistas sin niños.

Esta investigación demuestra que no todas las actividades agroturísticas fomentan la intención de volver a visitar. Por esta razón, las empresas de agroturismo deberían considerar volver a diseñar sus actividades en relación al visitante e interacciones con animales con escrupulosidad acerca del bienestar animal, especialmente con respeto al abuso animal. Además, estas actividades con enfoque sobre la educación y la ecología no son tan apreciadas por los turistas como muchos han ido asumiendo desde diferentes grupos.

Los resultados de este estudio muestran que si los tipos de actividades agroturísticas consiguen llenar las expectativas y los deseos de los visitantes, son mucho más propensos a tener una experiencia satisfactoria. Consideramos ciertas de estas nociones como fantasías poco realistas por lo que se refiere al agroturismo y al tipo de actividades implicadas en aquel. Este tipo de fantasías está probablemente formado por las experiencias pasadas y la cultura de los visitantes. Como resultado, concluimos que las actividades agroturísticas con foco en la educación sobre plantas y ecología no consiguen el verdadero objetivo preferido que es una mejor interacción con la gente.