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Article
Publication date: 7 June 2013

Chanin Ballance

The purpose of this article is to introduce the benefits of game‐based learning in the corporate business environment. Corporations and other organizations around the world are

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Abstract

Purpose

The purpose of this article is to introduce the benefits of game‐based learning in the corporate business environment. Corporations and other organizations around the world are recognizing that games promote cognitive reasoning and information retention. These days, games are much more advanced, immersive and engaging.

Design/methodology/approach

VIA Learning works with global Fortune 500 companies. The article is based on customer needs and technical expertise of VIA Learning instructional designers.

Findings

Game‐based learning is a viable option for global businesses.

Originality/value

The article introduces the benefits of game‐based learning in the corporate business environment.

Details

Industrial and Commercial Training, vol. 45 no. 4
Type: Research Article
ISSN: 0019-7858

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