Sang‐Gun Lee, Ming Yu, Changgyu Yang and Changsoo Kim
The purpose of this paper is to propose a model that predicts information communication technology (ICT) adoption in saturated markets, to analyze the shifting behaviors of the…
Abstract
Purpose
The purpose of this paper is to propose a model that predicts information communication technology (ICT) adoption in saturated markets, to analyze the shifting behaviors of the subscribers and to present the results.
Design/methodology/approach
By developing an expanded Bass model, the authors analyzed post‐adopters' switching behaviors in the mobile phone market, using the officially verified time‐series data for the number of mobile phone adopters in South Korea.
Findings
The results show that: the expanded Bass diffusion model can delineate the stream of post‐adopter's switching behaviors in saturated ICT markets; based on innovation value p and imitation value q, the authors conclude that customer immigrations during market saturated period are mainly caused by innovation effect, which is closely related to launching innovative products; and fast mover still has its imitation effect, which is closely related to first mover advantage.
Originality/value
The paper provides novel insights for the frame of practical strategies. To survive in a saturated market, late movers should continuously develop new and innovative products. In addition, fast movers should also develop innovative products to prevent customer immigrations, and they also should utilize their first mover advantage more efficiently, even in matured market.
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Sang‐Gun Lee, Silvana Trimi and Changsoo Kim
The purpose of this paper is to investigate longitudinal patterns of ICT and non‐ICT products' adoption over life cycles.
Abstract
Purpose
The purpose of this paper is to investigate longitudinal patterns of ICT and non‐ICT products' adoption over life cycles.
Design/methodology/approach
The Bass diffusion model is used to discern distinctive changes in users' adoption behavior due to the innovation and the imitation effects.
Findings
The innovation effect is more influential for innovators and opinion leaders than it is for all adopters. However, it diminishes as time passes. Conversely, the imitation effect becomes a more powerful factor for the early majority, late majority and laggards. The imitation effect in the ICT industry is greater than that in the non‐ICT industry, revealing the high network effect in ICT diffusion.
Research limitations/implications
Mobile phones are not the representative of all ICTs as the automobiles also do not represent all utility products. More ICT and conventional products need to be included and compared for greater generalization of the results from different countries.
Practical implications
By identifying the strong innovation effect of a new product at the early stage of its adoption, and the social network effect in the acceleration of the adoption speed through massive numbers of imitating consumers, this research reveals the ever shrinking product life cycle and therefore the importance of continuous disruptive innovation as a competitive strategy for organizations.
Originality/value
The paper provides new theoretical insights into the technology adoption research by using a mathematical modeling methodology using real data. The study provides new insights into the strategic implications of innovation and imitation effects for technology service providers.
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Abstract
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Tamara Masters, Michael Swenson and Gary K. Rhoads Rhoads
Personnel, particularly frontline employees, represent the face of retailers and help promote the brand, enhancing customer loyalty and satisfaction through positive interactions…
Abstract
Purpose
Personnel, particularly frontline employees, represent the face of retailers and help promote the brand, enhancing customer loyalty and satisfaction through positive interactions. This research examines retailing versus non-retailing marketing positions to uncover factors that can increase job satisfaction in retail: work environment factors, job characteristics and psychological factors. These factors allow for a holistic view of today’s competitive market that addresses human motivation theory and reveals important insights for attracting and retaining retail talent who can provide compelling, positive experiences for customers.
Design/methodology/approach
Survey research provided the means to collect data and compare retailing versus non-retailing marketing positions. A paid online panel of 2,334 marketing and retail professionals yielded 659 completed surveys. To capture workplace experience of retailers and other marketing professionals, the study measured work environment factors (compensation, customers, recognition received, supervisor support and co-workers), job characteristics (performance feedback, power and control, work variety, autonomy and altruistic opportunity) and psychological factors (job stress, work overload, role conflict and job burnout).
Findings
The findings suggest that job characteristics, psychological outcomes, organizational factors, family support and altruistic opportunity affect retail employee satisfaction. These findings offer actionable responses for retailers in their quest to attract and retain retail employees in today’s competitive job market and, in turn, enrich the customer experience journey.
Research limitations/implications
Competition for the best marketing people to work in retail and avoiding negative interactions between retail employees and customers can be expected to increase brand competitiveness. This research was based on survey responses of individuals in marketing positions suggesting individuals that care about their marketing careers. This research has implications for marketing leadership with regard to critical issues of today’s retail personnel. There is an opportunity to make a difference. Without highly satisfied employees, retail will continue to face challenges in finding and keeping individuals who enhance the customer journey and promote desirable brand experiences. Research consistently shows that when job characteristics, satisfiers and stress are negative aspects of the job, people shift to other jobs that provide more personal career fulfillment (Leider et al., 2016; Stamolampros et al., 2019). Even carefully executed digital marketing, strategic data analytics, aesthetics and promotions cannot drive customers to become raving fans of a retail brand without satisfied employees. Retail personnel are critical as they represent the brand and have a significant impact on the customer experience. With limited resources available to retail management, a priority could be in recruiting and training managers to attract and retain the best retail workers and improve the customer experience. Creating positive customer connections is critical in retail.
Practical implications
Practically, this research provides insight into specific areas that need strategic management action to make retail more appealing.
Originality/value
The study provides an overview and comparison of the key aspects of job satisfaction in retail marketing positions compared with non-retail marketing positions.
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Lum Çollaku, Muhamet Aliu and Skender Ahmeti
This study aims to examine the relationship between job burnout, psychological well-being and intention to change occupation among accounting professionals. It focuses on the role…
Abstract
Purpose
This study aims to examine the relationship between job burnout, psychological well-being and intention to change occupation among accounting professionals. It focuses on the role of psychological well-being in explaining the link between job burnout and intention to change occupation.
Design/methodology/approach
Data were collected with the help of a structured questionnaire. The final sample includes 218 accounting professionals in the private sector. To test the hypothesized model in this study, IBM AMOS ver26 was used to perform the structural equation modeling (SEM).
Findings
The results of this study show that job burnout has a positive impact on the intention to change occupation and a negative impact on psychological well-being. In addition, psychological well-being was found to mediate the relationship between job burnout and intention to change occupation.
Practical implications
This study provides important implications for accounting firms and recommends that they implement the necessary practices to increase the psychological well-being of accounting staff to reduce job burnout and intention to change occupation.
Originality/value
This work complements current studies in the field of accounting by highlighting the intermediary role of psychological well-being on the relationship between job burnout and intention to change profession among accounting professionals.