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This study aims to explore the dynamic interplay between consumer innovativeness and willingness to pay a green premium (WPGP), moderated by the information frames of social norms. Using a cybernetic framework, we examine how consumer traits and the presentation of social norms (including descriptive and injunctive norms) influence green consumption.

This study conducts a between-subjects survey experiment and collects a sample from 535 Chinese consumers to examine the hypothesis.

Our findings reveal that different dimensions of consumer innovativeness – hedonic, social, functional and cognitive – affect WPGP in varied ways. Importantly, the effect of functionally motivated consumer innovativeness (fMCI) is significantly moderated by how social norms are framed. We also find that negatively framed norms about the number of people do not consume green products and consequences of not engaging in green behaviours are generally more effective than positively framed norms in influencing WPGP, though the effect is slight.

The study employs a comprehensive experimental design with a Chinese sample to test these relationships, contributing novel insights into the marketing strategies and policy formulations necessary to enhance green consumption. By integrating theories of normative social behaviour and bounded rationality, our research not only deepens the understanding of consumer behaviour in environmental contexts but also offers practical implications for fostering more sustainable consumption patterns.

By market capitalisation, Bitcoin, which debuted in 2009, is the biggest cryptocurrency globally. A decentralised ledger system called blockchain is used in the creation, distribution, trading, and storage of Bitcoin, with the original goal being to address the shortcomings of fiat currency. This chapter highlights potential dangers and legal concerns when Bitcoin interacts with the actual economy and the traditional financial system. Besides, the details also discuss the platform’s design principles and attributes for a non-technical readership. When assessing its transactional potential, some recognise its potential for speculation, while others are doubtful of its admirable intent. The write-up also explores the potential of the adoption of cryptocurrencies in Southeast Asia due to the vast adoption of Bitcoins in countries such as Vietnam and the Philippines following the establishment of cryptocurrency technology and e-commerce. In addition, rankings of the cryptocurrency and legal stance from each country in Southeast Asia were exhibited as the solid foundation of cryptocurrencies existent for transaction purposes. The rise of central bank digital currencies (CBDC) and the future directions of Bitcoins were also highlighted in this write-up to spur the debate on whether cryptocurrency remains a fad of sensation or is legalised as the medium of exchange in an ever-growing digital world of commerce.