Chalres R Gowen and William J. Tallon
This study examines the relative perceptions of manufacturing and service quality executives about the use and benefits of quality management programs. In particular, survey…
Abstract
This study examines the relative perceptions of manufacturing and service quality executives about the use and benefits of quality management programs. In particular, survey responses from 358 of the largest U.S.manufacturing and service corporations were used to assess the impact of quality program practices, training,support, and results. This exploratory research suggests that quality management systems have been morethoroughly developed by manufacturing firms relative toservice companies. Many quality management practices have resulted in greater perceived competitive results in the manufacturing environment. The greater success ofthose quality practices in manufacturing firms may be related to the increased training in these programs and higher levels of management and employee support. The greater success of some quality management practices may also provide important insights to manufacturing and service organizations on gaining competitive advantage, especially in terms of customer relationships.